Mehak Batra
Gurgaon
Summary
Results-driven Assistant Manager with 5 years of experience in Loyalty and Ancillary product and revenue roles. Strong expertise in product planning and execution to drive customer engagement and increase revenue. A believer, driven by finding solutions to complex problems with a passion to help businesses meet their goals in an ever changing environment. A compulsive perfectionist, committed to quality and continuous improvement towards achieving KPIs and ensuring best client and customer experiences.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Assistant Manager - Loyalty
Tata Sia Airlines Ltd (Vistara)
03.2023 - Current
- Successfully delivered end to end launch of a new project that generates a monthly revenue of INR 1Cr+
- Managed project to integrate customer account authentication on company website utilizing third-party vendor solutions
- Implemented 20+ system enhancements, resulting in an increase in operational efficiency
- Collaborated with cross-functional teams to create a seamless loyalty platform
- Led big projects such as Dynamic Pricing for Award Flights and Vistara Bridge (Corporate Loyalty Program) in agile, advancing them to pre-production stages post successful testing
- Ensure smoothness in the redemption and retro-claim journey of the member on website and mobile app
- Maintain track of customer tier movement basis the admin definition
- Analyze the trends in member growth and improve customer experience
- Maintained 15+ projects and 200+ bug trackers with timely changes and update to relevant stakeholders
Senior Executive - Loyalty Program Management
TATA SIA Airlines Ltd. (Vistara)
09.2021 - 03.2023
- Oversaw system configurations and activities for the Loyalty Management System (LMS) for Club Vistara, resulting in a 15% reduction in task completion time
- Skillfully gathering and interpreting data to drive actionable insights for loyalty member
- Launched 5+ projects aiming at operation efficiency
- Proficient in presenting findings to team and stakeholders
- Manage ongoing developments and LMS enhancements, create business requirement documents, review solution documents, carry out user acceptance testing and production validations for almost 10+ projects
- Closely coordinated with IT team to resolve timely bug fixes for customer escalations received
- Responsible for the ongoing day-to-day functionality and upkeep of LMS.
Executive - Ancillary Products and Revenue
InterGlobe Aviation (IndiGo)
06.2019 - 09.2021
- Directed the launch of 5 ancillary products, resulting in a 25% revenue increase by meticulously prioritizing client requirements and articulating clear product roadmaps
- Responsible for maintaining 18+ ancillary products and supported the team in contribution of INR 2900+ Crore (9.2%) of overall revenue
- Grew the business by 30.2% YOY improving attachment and yield across B2C and B2B Omni-channel by introducing data driven differential pricing, bundling, rate and UX optimizing strategies
- Drove expansion of ancillary product lines, achieving a 150% year-over-year revenue growth by identifying market opportunities, negotiating strategic partnerships, and leading cross-departmental collaboration for product development and marketing
- Managed the ancillary products throughout its lifecycle, from ideation, to regression to launch and maintaining the product post launch
- Conducted in-depth research and analysis, providing valuable insights that contributed to strategic decision-making
- Carry out performance analysis and share data insights at route, market, channels or product-level
- Responsible for cross collaboration with relevant stakeholders including RM, IT, Legal
- Work with third-party vendors, carry out business negotiations and resolve conflicts
- Manage website touchpoints for all ancillary products
Product Marketing Coordinator
Swamita - Pratham Foundation
08.2018 - 03.2019
- Initiated a flagship program called Mission Empowering India that focuses on holistic development and education of the underprivileged children
- Accomplished partnership with 80+ budget schools in India
- Researched and compiled decks for investors and potential funders for the program
- Develop marketing strategies (pricing, advertising, product launching)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Follow and analyze market trends to provide best for children's education
Education
Bachelor of Arts - English
Lady Shri Ram College For Women, DU
Delhi, India2019
French Language Certification -
Alliance Française Du Delhi
Delhi, India2019
Class 12 CBSE Board -
The Aryan International School
Varanasi, India2016
Class 10 CBSE Board -
The Aryan International School
Varanasi, India2014
Skills
- Product Management
- Market Research
- Data-Driven
- Analytical Thinking
- Innovative
- Revenue Optimization
- Project Planning and Execution
Additional Information
- Amadeus (ARD, LMS, DX Flow, FareXpert)
- Navitaire (Skyspeed)
- Salesforce
- Adobe Analytics
- Jira
- Agile Methodology
- Basic SQL
- Canvas
- Slack
- Miro
- Power BI
Certification
- Product Management Certification, Great Learnings
- Project NEEV Certificate in Customer Journey Improvement, Vistara
- Department Head Award, Vistara
- Digital Marketing Course, Google
- Analytics and Reporting Skills, Vistara
- Commercial Award in '6E Best Hassle Free Employee', IndiGo
- Certificate of contribution towards Arts & Decor, LSR
- Hospitality Department Head, LSR
- National Social Service Scheme Certificate, NSS, DU
Timeline
Assistant Manager - Loyalty
Tata Sia Airlines Ltd (Vistara)
03.2023 - Current
Senior Executive - Loyalty Program Management
TATA SIA Airlines Ltd. (Vistara)
09.2021 - 03.2023
Executive - Ancillary Products and Revenue
InterGlobe Aviation (IndiGo)
06.2019 - 09.2021
Product Marketing Coordinator
Swamita - Pratham Foundation
08.2018 - 03.2019
Bachelor of Arts - English
Lady Shri Ram College For Women, DU
French Language Certification -
Alliance Française Du Delhi
Class 12 CBSE Board -
The Aryan International School
Class 10 CBSE Board -
The Aryan International School
- Product Management Certification, Great Learnings
- Project NEEV Certificate in Customer Journey Improvement, Vistara
- Department Head Award, Vistara
- Digital Marketing Course, Google
- Analytics and Reporting Skills, Vistara
- Commercial Award in '6E Best Hassle Free Employee', IndiGo
- Certificate of contribution towards Arts & Decor, LSR
- Hospitality Department Head, LSR
- National Social Service Scheme Certificate, NSS, DU
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