Mehak Kanojia

• Led social media account,strategy and content creation for two brands: Plasma Motors (electric vehicles) and Silk Me a UAE brand (sustainable skincare and premium silk products), growing reach,engagement, and watch time organically.
• Created high-performing Reels that generated up to 4,900+ views per video - outperforming average reach by 518% and attracting up to 53% non-followers, effectively expanding brand visibility
• Delivered a total of 18.9k monthly views and 694+ interactions for Silk Me, and 13K+ monthly views with 101+ interactions per reel for Plasma Motors - all through organic growth strategies
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Successfully managed platforms from scratch or early growth phases, achieving strong performance despite low following bases (under 800), proving high-impact content strategy execution.

• Supported HR team with the creation of comprehensive onboarding materials, improving employee retention rates.
• Assisted with end-to-end recruitment tasks such as

-Scheduling interviews

-Maintaining candidate databases

-Managing Excel sheets to track hiring activities

• Streamlined recruitment processes with hiring managers for increased efficiency in talent acquisition efforts.
• Gained hands-on experience in daily HR operations and coordination