Mehak Raina

Brands: Nihar Naturals, Nihar Shanti Amla, Livon, Hair & Care (Marico); Araldite (Pidilite); Volini (Sun Pharma); Saffola Total (Marico - Project).

• Managing multiple campaigns, driving strategy and execution across ATL and digital, with seamless coordination across teams.
• Engaging with the planning team to participate in consumer research periodically, gaining insights into our brands' target audience, and correlating consumer insights to brand strategies.
• Supporting the development of impactful, purpose-driven ideas that strengthen brand relevance.
  Key Campaigns:
• Saffola Total - World Heart Day: Led the development and execution of a purpose-driven campaign, encouraging proactive heart health.
  Volini - Pandharpur Wari Activation: Executed an on-ground activation where Volini reimagined the Uparna into a pain-relief aid for thousands of Warkaris during the 700-year-old pilgrimage.

• Led end-to-end brand management for PediaSure and Playerzpot.
• Planned and executed integrated campaigns across ATL, digital, and social touchpoints.
• Collaborated with cross-functional teams to conceptualize and develop creative ideas, while analyzing performance reports.
• Contributed to consumer research and insight development in collaboration with the planning team.
• Led production and vendor coordination to deliver TVCs, DVCs, and AVs smoothly.

• Managed client relationships for Too Yumm, Bajaj Auto, and Ralco Tyres, driving campaign planning, and seamless end-to-end execution.
• Identified market trends, consumer insights, and analyzed competitor performance to drive brand growth.
• Planned and executed social media calendars and campaigns, along with overseeing DVC projects.
• Analyzed and reported on the performance of digital campaigns, optimizing strategies for better engagement.
• Led website development and revamp initiatives for Bajaj Auto, Bajaj KTP Pro Experience, Ralco Tyres, and Ralson Tyres.

• Managed a team of 15 members, demonstrating consistent hard work and dedication to achieving results, and improving operations.
• Developed, supported, and monitored team performance to drive efficiency and effectiveness.
• Managed Service Level Agreements (SLAs), troubleshooting issues affecting compliance, and proactively identifying customer concerns.
• Implemented solutions, including process improvements, to enhance overall operations.

• Managed the end-to-end process of briefing and debriefing between the client and the team.
• Collaborated with graphic designers, copywriters, and senior managers on the Hungama Music and Hungama Play mobile apps.
• Handled brand communication for app tour screens, campaigns, and emailers, ensuring consistency and effectiveness.
• Key campaigns: Justin Bieber India Tour, Baahubali 2 Meet & Greet, Hankaar, etc.