Mehak Sharma
Marketer
New Delhi
Summary
Strategic Marketing Professional with expertise in digital marketing, content strategy, and brand communication. Focused on transforming insights into compelling brand narratives and high-impact campaigns. Skilled in optimizing campaign performance and enhancing audience engagement through collaboration and data-driven decision making.
Overview
3
3
Languages
2
2
Certifications
7
7
years of professional experience
Work History
Marketing Analyst
VMock Inc.
01.2026 - Current
- Owned end-to-end product marketing including email campaigns, market research, and development of case studies and marketing collateral
- Developed compelling content and visually engaging assets that increased product adoption and brand awareness among SaaS audiences
- Led end-to-end product marketing efforts, coordinating email campaigns, market research, and creation of case studies and marketing collateral
- Managed client communications and collaborated cross-functionally with Product, Account Management, Content, and Design teams to improve user experience and engagement
Growth and Acquisition Specialist
SHIP GLOBAL EXPRESS LTD.
12.2024 - 01.2026
- Collaborated with the Growth & Acquisition team to drive revenue and lead generation through strategic content initiatives.
- Executed comprehensive email marketing campaigns, overseeing content creation, audience segmentation, deployment, and performance tracking
- Created SEO-optimized content (blogs, landing pages, service pages) to improve organic visibility and attract qualified leads
- Developed eBooks to establish brand authority and enhance inbound conversions
- Used Google Analytics to track performance, analyze traffic, and optimize content strategy
- Contributed to website revamp by improving content structure, messaging, and user flow for better engagement and conversions
Consumer Market Insight Intern
UNILEVER
02.2024 - 07.2024
- Led in-depth market research to identify emerging marketing trends and growth opportunities within the ice cream segment, with a strategic focus on driving brand growth for Wall’s and Cornetto.
- Analyzed sales data and consumer insights to identify purchasing patterns and preferences, enabling strategic, data-informed decision-making.
- Played a key role in strategic discussions and business planning, providing data-driven consumer insights that informed brand growth strategies and enhanced market positioning.
- Contributed to strategic discussions and business planning by providing data-driven consumer insights that shaped brand growth strategies and improved market positioning.
- Assisted with copy ideas and created taglines for the Magnum Pleasure Express campaign, reinforcing the campaign message with phrases like 'wherever pleasure takes you'.
Founder and Content Creator
TOMODACHI NEXT DOOR
03.2021 - Current
- Developed and managed Tomodachi Next Door, a platform for movie reviews and related content, leading website creation and content strategy to optimize user experience.
- Authored and published engaging reviews aligned with brand standards, enhancing audience engagement through tailored content.
- Authored and published high-quality, insightful reviews, consistently delivering engaging content tailored to the interests and preferences of the target audience. Ensured content alignment with brand standards and audience engagement strategies.
- Oversaw website design and SEO optimization, creating a visually appealing and user-friendly platform that improved site visibility and functionality.
- Monitored site analytics to assess performance, refine content strategies, and drive continuous improvement. Utilized data insights to optimize user engagement, enhance site functionality, and support strategic decision-making.
Sales Trainee
NATIONAL HERALD
10.2020 - 04.2021
- Executed sales strategies to promote newspaper subscriptions and advertising services.
- Engaged clients to identify needs and present tailored advertising solutions.
- Supported sales team with lead generation, client outreach, and follow-up communications to drive engagement.
- Gained foundational experience in sales operations, customer relationship management, and media marketing.
Editorial Intern
TIMES OF INDIA
06.2019 - 07.2019
- Covered education-related issues, highlighting challenges in university admissions and PG accommodation hikes.
- Reported on 2019 doctors' strike, showcasing its effects on vulnerable communities' access to healthcare.
- Gained experience in writing, editing, and compiling news articles.
- Developed skills in writing, editing, and compiling news articles for diverse audiences.
Video Editor Intern
CNBC TV18
01.2019 - 02.2019
- Collaborated with editorial team at leading news channel to create engaging content and streamline editorial processes.
- Supported the editorial team with research and coordination for upcoming news features and live broadcasts.
- Coordinated research and logistics for upcoming news features and live broadcasts, enhancing preparation and execution.
Education
Master of Arts - Media & Business
ERASMUS UNIVERSITY ROTTERDAM
Netherlands09.2024
Bachelor of Arts - Literature
O.P JINDAL UNIVERSITY
Sonipat, India04.2020
Skills
Marketing strategy
Marketing planning
Consumer Insights
Market Analysis
Consumer behavior analysis
Content marketing
SEO optimization
Website optimization
Google analytics
Social media analytics
Data Interpretation
A/B Testing
Project Management
Brand Management
Affiliations
Alliance Française
DELF/DALF - B2 certification
Certification
Digital Marketing & Analytics - Indian School of Business
Timeline
Marketing Analyst
VMock Inc.
01.2026 - Current
Growth and Acquisition Specialist
SHIP GLOBAL EXPRESS LTD.
12.2024 - 01.2026
Consumer Market Insight Intern
UNILEVER
02.2024 - 07.2024
Founder and Content Creator
TOMODACHI NEXT DOOR
03.2021 - Current
Sales Trainee
NATIONAL HERALD
10.2020 - 04.2021
Editorial Intern
TIMES OF INDIA
06.2019 - 07.2019
Video Editor Intern
CNBC TV18
01.2019 - 02.2019
Master of Arts - Media & Business
ERASMUS UNIVERSITY ROTTERDAM
Bachelor of Arts - Literature
O.P JINDAL UNIVERSITY