MEHAK THAREJA
GURUGRAM
Summary
Dynamic and results-driven fashion management professional with over five years of experience in retail planning, merchandising, and inventory management across top brands, including Adidas, Reliance Brands, and Aditya Birla Fashion. Adept at driving sales performance, optimizing stock flow, and leveraging data-driven strategies to meet organizational goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Merchandiser
Adidas India Marketing Pvt. Ltd.
12.2023 - Current
- Integrated Automatic Replenishment System across all OR stores PAN India.
- Led stock identification and allocation for 7 new store launches without pre-orders.
- Delivered on KPIs for the Dark Store concept supporting NCRR and RON targets.
- Spearheading dynamic markdown strategies via Increff and automating inter-store transfers.
Retail Planner
Reliance Brands Ltd.
02.2022 - 12.2022
- Developed seasonal, monthly, and weekly sales and inventory plans.
- Ensured OTB management and optimized product assortment.
- Contributed to growth of Ferragamo’s licensee business by providing actionable market insights.
Retail Planner
Aditya Birla Fashion & Retail Ltd.
06.2019 - 01.2022
- Managed 100+ outlet stores of Van Heusen across India; optimized inventory and automated replenishment.
- Designed merchandise plans for men’s and women’s categories, improving store productivity.
- Gained on-ground retail experience at Louis Philippe’s flagship store, understanding catchment-driven strategy.
- Interned and later transitioned into a planning role post-graduation.
Education
Postgraduate- Masters of Fashion Management -
National Institute of Fashion Technology
Hyderabad01.2019
Undergraduate- B.Tech - Instrumentation
Shaheed Rajguru College of Applied Sciences For Women
New Delhi01.2017
Skills
- MS Office Suite
- Power BI
- MSTR
- Data analysis and visualization (Increff)
- Inventory management
Certification
- National Gold Medalist, Indian Kettlebell Championship - 2022, 2023, and 2025
- Gold Medalist - IUKL World Championship, Kettlebell 2022 (Qualified for the Serbia International Championship)
- National Rank 1: Girevoy Kettlebell Sport (Double 16 kg long cycle Indian record holder)
- PN1-certified nutritionist
Websites
Projects
- Developed dynamic display capacity and assortment norms for Van Heusen Mainline in Pantaloons.
- Market feasibility analysis of footwear retail in SAARC countries – United Colors of Benetton.
- Innovation Project: Thermoelectrically powered “Hollow Flashlight” using body heat.
- Research: “Effect of Anaemia on Academic Performance” – University of Delhi sanctioned.
Timeline
Merchandiser
Adidas India Marketing Pvt. Ltd.
12.2023 - Current
Retail Planner
Reliance Brands Ltd.
02.2022 - 12.2022
Retail Planner
Aditya Birla Fashion & Retail Ltd.
06.2019 - 01.2022
Postgraduate- Masters of Fashion Management -
National Institute of Fashion Technology
Undergraduate- B.Tech - Instrumentation
Shaheed Rajguru College of Applied Sciences For Women
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