MEHEJABIN SHARIF

Dynamic digital marketing leader with over 9 years of expertise in biddable media, paid search, and performance marketing across diverse sectors, including e-commerce, D2C, BFSI, FMCG, and luxury retail. Demonstrated success in managing multi-market P&L for over 45 brand portfolios, consistently achieving 13% year-over-year revenue growth. Proficient in leveraging platforms such as Google Ads, Meta Ads, Apple Search Ads, and key marketplace channels (Shopee, Lazada, Tokopedia) throughout APAC and SEA markets. Recognized with four industry marketing awards and the author of more than ten strategic case studies at the SEA level, showcasing a strong commitment to innovative campaign strategies and team leadership.

• 13% YoY Revenue Growth
• 9.1 CSAT Score
• 45+ Brand Portfolio
• 3x Business Growth

• Demand fluctuation across SEA markets was suppressing revenue momentum. The challenge: how to maintain growth when organic demand dips. My solution was to systematically identify and activate three high-leverage levers — brand moments, cultural collaborations, and KOL partnerships — and back each with precision paid media execution.
• (01) Problem: Revenue risked dipping in May without a demand trigger. A footwear brand’s annual celebration of its grey heritage shoes— presented a high-intent window. The challenge was to maximize it before it passed.
• What I Did: Identified the window as a peak revenue lever and built a dedicated paid media activation plan across .com , Multibrand.com’s (Footlocker, Planet Sports Asia , Sports Station) and Marketplace channels
• Aligned biddable media timing and budget allocation with the brand calendar to capture surge demand in May
• Structured campaigns to scale awareness-to-conversion within the month-long window
• Impact: Achieved 60% higher ROAS above the yearly average of 8.3 .
• (02) Problem: Organic search demand was insufficient to sustain revenue targets. KOL partnerships existed but weren’t being monetized through paid media. The gap was connecting influencer audiences to purchase intent.
• What I Did: Designed and activated dedicated Google Search and Performance Max (PMax) campaigns mapped to each KOL’s collection and audience intent
• Built retargeting flows to capture KOL-driven traffic and convert engaged users efficiently
• Structured creative and bidding strategy to align with each KOL’s content calendar, maximising relevance and quality score
• Impact: KOL-aligned campaigns delivered 12.1% CTR and 2x+ RoAS vs benchmark — proving that structured paid media behind influencer moments unlocks compounding revenue.
• (03) Problem: Our clients were international, which meant the team operated almost entirely online. Over time, this created a silent but serious capability gap: the team had deep technical skills but lacked the confidence to present, speak up, or hold their own in face-to-face or agency-level discussions. In cross-functional collaborations, they stayed quiet. In client meetings, they deferred. In public forums, they disappeared.
• What I Did: A biweekly structured presentation programme designed to build public speaking, knowledge sharing, and confidence — through low-pressure, high-engagement sessions.
• The format: every two weeks, a team member picks a topic, builds a PPT, presents to the full team, and runs a short quiz. Topics ranged from serious to fun
• Impact: Team members gained visibility beyond their immediate account — contributing ideas and perspectives in cross-functional agency discussions. Noticeable improvement in team confidence during in-person interactions and QBRs