Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Mehek Bhatia

Mumbai

Summary

Dynamic and results-driven professional with over 2 years of experience in influencer marketing and client servicing. Proven track record of developing and executing innovative marketing strategies that enhance brand visibility and drive engagement. Skilled in identifying and collaborating with top-tier influencers to create authentic content that resonates with target audiences.

Expert in managing client relationships, ensuring exceptional service delivery, and aligning marketing initiatives with client goals. Proficient in analyzing campaign performance metrics to optimize strategies and maximize ROI. Passionate about leveraging industry trends to stay ahead of the curve and deliver impactful results for clients.

Overview

4
4
years of professional experience

Work History

Sr. Exec Influencer Marketing & Client Servicing

SocialTAG
08.2024 - Current
  • Primary Client Manager: Managed the largest FMCG client’s influencer marketing initiatives, driving significant growth in brand engagement and market share.
  • Comprehensive Campaign Leadership: Directed all phases of influencer campaigns, from strategic planning to execution, ensuring alignment with the client’s business goals and target audience.
  • High-Impact Collaborations: Established and maintained relationships with top-tier influencers, resulting in authentic and impactful content that elevated the client’s brand presence.
  • Performance Metrics Management: Analyzed campaign performance data, providing actionable insights that led to a 35% increase in engagement rates and improved ROI.
  • Strategic Client Communication: Acted as the main point of contact for the FMCG client, delivering regular updates and strategic recommendations that strengthened trust and partnership.

Influencer Marketing Executive

SocialTAG
02.2024 - 07.2024
  • Acted as junior lead on the FMCG brand project, alongside various niche projects, assisting in the strategic planning and execution of influencer marketing campaigns.
  • Managed influencer relationships to ensure the creation of authentic content that resonated with the target audience.
  • Analyzed campaign performance metrics, providing insights for ongoing strategy adjustments and optimization.
  • Collaborated with senior team members to drive project success and enhance understanding of the FMCG landscape.

Influencer Marketing Executive

Digifluenz Pvt Ltd
11.2022 - 03.2023
  • Produced relevant product content to reach target customers.
  • Develop and execute influencer marketing strategies and creative campaigns for brands like Puma, Saffola, Go Colours, Wetter etc.
  • Brain storm new, creative approaches to influencer campaigns.
  • Develop and execute influencer marketing strategies and creative campaigns for
  • Identify and build relationships with prominent influencers and thought leaders.
  • Keep abreast of emerging trends, technologies and influencers.
  • Liaising with different teams across the company to create and coordinate marketing strategies that work across different channels

Influencer Marketing Intern

Digifluenz Pvt Ltd
08.2022 - 10.2022
  • Created, curated and managed published content for feed and stories across social media channels.
  • Produced relevant product content to reach target customers.
  • Followed and reviewed competitor social media channels, content, and strategy to relay insights.
  • Formulated high-quality written storytelling and visual content for social media campaigns.
  • Built relationships with other brand ambassadors and influencers to assist in social media strategy.
  • Educated customers on product features and answered questions regarding product use.

Campus Ambassador

IIT DELHI
04.2021 - 08.2021
  • Worked on marketing campaigns for IIT DELHI as a campus ambassador
  • Acted as a link between the students and the University
  • Handled multiple digital accounts
  • Built a network using offline and online strategies.

Marketing and Sales Intern

My Captain
10.2020 - 01.2021
  • Worked as a Marketing and Sales Intern for their main product: My Captain
  • Responsible for generating monthly business
  • To maintain and develop business relationship with new and existing consumers.

Education

ICSE - Commerce

BSMS
04.2001 -

HSC - COMMERCE

MITHIBAI COLLEGE OF COMMERCE AND ARTS
04.2001 -

BACHELORS OF MANAGEMENT STUDIES - COMMERCE

MALINI KISHORE SANHGVI COLLEGE
04.2001 -

Skills

  • Influencer Engagement Expertise
  • Strategic Visionary
  • Data-Driven Insight Generation
  • Project Execution Excellence
  • Client Relationship Building

Websites

Timeline

Sr. Exec Influencer Marketing & Client Servicing

SocialTAG
08.2024 - Current

Influencer Marketing Executive

SocialTAG
02.2024 - 07.2024

Influencer Marketing Executive

Digifluenz Pvt Ltd
11.2022 - 03.2023

Influencer Marketing Intern

Digifluenz Pvt Ltd
08.2022 - 10.2022

Campus Ambassador

IIT DELHI
04.2021 - 08.2021

Marketing and Sales Intern

My Captain
10.2020 - 01.2021

ICSE - Commerce

BSMS
04.2001 -

HSC - COMMERCE

MITHIBAI COLLEGE OF COMMERCE AND ARTS
04.2001 -

BACHELORS OF MANAGEMENT STUDIES - COMMERCE

MALINI KISHORE SANHGVI COLLEGE
04.2001 -

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Mehek Bhatia