Mehek S Mobin
Delhi
Summary
Goal-oriented Brand Manager well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions and customer desires in the retail and FMCG industry.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand and Portfolio Manager- South Asia
Oriflame India Pvt. Ltd.
New Delhi
10.2022 - Current
- Developed and implemented successful marketing strategies for a new brand.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion, and budget allocation.
- Directed internal teams on how best to represent the brand in communications, both internally within the organization and externally with partners or customers.
- Created content for social media campaigns, website copy, brochures, press releases, and other marketing materials.
- Led cross-functional teams through ideation sessions to brainstorm ideas for innovative products.
Assistant Key Account Manager: E-Commerce
LT Foods Ltd.
Gurugram
07.2021 - 09.2022
- Managed the relationship between internal teams and external customers.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Analyzed market trends, customer feedback, pricing strategies. to recommend changes in product offerings or services.
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Identified and developed new markets for products or services.
- Collaborated with marketing team to create promotional materials for target customers.
Senior Process Executive Voice
Cognizant Technology Solutions India Private Limited
03.2019 - 08.2019
- Creating and optimizing ad campaigns and paid search landing pages.
- Use Google Ads to drive a variety of online marketing campaigns, study and optimize pay-per-click (PPC) campaigns to increase ROI.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
- Monitored performance metrics to evaluate effectiveness of established procedures.
Senior Executive Customer Service Associate
SidHarth Cargo & Logistics Pvt. Ltd.
04.2018 - 03.2019
- Analyzed financial data, trends, and market conditions to identify opportunities for increased profitability.
- Developed and implemented long-term strategic plans to ensure organizational growth and sustainability.
- Negotiated contracts with vendors to maximize cost savings while maintaining quality standards.
- Managed a team of executives responsible for operations, finance, sales, and marketing functions.
- Monitored industry trends and changes in customer demand to adjust business strategies accordingly.
Education
Master Of Business Administration - Marketing International Business
Fore School Of Management
05.2021
MS International Marketing - International Marketing Communications Strategy
ESC Rennes School Of Business
05.2020
Bachelor of Commerce -
Jesus and Mary College, Delhi University
06.2018
Skills
- Team Player
- Communication
- Digital Marketing
- Social Media Marketing
- Emotional Intelligence
- Brand Positioning
- Product Development
- Growth Tracking
- Market Analysis
- Promotional Planning
- Social Media Campaigns
Certification
- Google Ads Display Certification (04/2020 - 04/2021)
- Google: Fundamentals of Digital Marketing Certification (04/2020 - 04/2021)
Accomplishments
- Captain - Aquatics team, Jesus and Mary College, Delhi University (07/2017 - 05/2018)
- PR head - Marketing Society, Jesus and Mary College, Delhi University (07/2017 - 05/2018)
- Sponsorship Team - Marketing Society & Commerce Core Team Member, Jesus and Mary College, Delhi University (07/2016 - 05/2017)
- Raka Memorial Award, All Round Sportsperson Modern School, Barakhamba Road, New Delhi (11/2014)
- CBSE National Position Holder - Aquatics (10/2014)
Timeline
Brand and Portfolio Manager- South Asia
Oriflame India Pvt. Ltd.
10.2022 - Current
Assistant Key Account Manager: E-Commerce
LT Foods Ltd.
07.2021 - 09.2022
Senior Process Executive Voice
Cognizant Technology Solutions India Private Limited
03.2019 - 08.2019
Senior Executive Customer Service Associate
SidHarth Cargo & Logistics Pvt. Ltd.
04.2018 - 03.2019
Master Of Business Administration - Marketing International Business
Fore School Of Management
MS International Marketing - International Marketing Communications Strategy
ESC Rennes School Of Business
Bachelor of Commerce -
Jesus and Mary College, Delhi University
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