Summary
Overview
Work History
Education
Skills
Projects
Certification
Hobbies and Interest
Timeline
BusinessDevelopmentManager
Mehul Maheshwari

Mehul Maheshwari

Ahmedabad

Summary

Experienced in a MarTech company, specializing in collecting digital intelligence to transform customer buying journeys into actionable insights and automation. Proficient in Digital Marketing and analytics, with a strong knowledge of AI tools. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives. Seeking opportunities as a growth and marketing strategist to drive successful campaigns and achieve organizational goals.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Manager

QAble & Linearloop
Ahmedabad
02.2024 - Current
  • Increased TOFU & BOFU website traffic by 40% through strategic, user-based content that addressed key search queries.
  • Leading and managing a dynamic team of 7.
  • Spearheading creative copywriting and content direction for LinkedIn to ensure branding consistency.
  • Overseeing Email Marketing Infrastructure & ensuring Domain Reputation management for smooth impactful Cold Email Marketing campaigns.
  • Created Lead Magnets & Marketing Collaterals, resulting in a 15% increase in discovery calls and building brand authority in competitive markets.
  • Developed and documented playbooks for Inbound & Outbound Marketing processes, reducing campaign execution time by 30%.
  • Implemented Multi-Touch Outbound & Inbound Marketing campaigns, generating a 25% increase in MQLs across targeted verticals
  • Planned and facilitated meetings to share comprehensive marketing plans & results to align with business goals.

Assistant Marketing Manager

Tatvic
Ahmedabad
07.2022 - Current
  • Initiated LinkedIn Automation that elevated lead generation by 40% within four months
  • Led a team, elevating Monthly MQLs by 110%, overseeing lead and demand gen from training to activation
  • Executed Email Marketing content & strategy, resulting in achieving a 25% average open rate & 7% click rate
  • Developed Google Sheets reports, saving 5 hours weekly, for MQL tracking including source, attribution, and company details
  • Directed creative, targeting, and copy for LinkedIn and Google ads for optimal performance
  • Orchestrated monthly outbound campaigns with a focus on planning, reporting, and analysis

Marketing Executive

Biziverse Pvt Ltd
Gandhinagar
01.2022 - 07.2022
  • Achieved 7% lead conversion ratio as an average in B2B sales
  • Generated 20 leads on average through WhatsApp Marketing & cold calling
  • Conducted comprehensive competitive analysis
  • Worked closely with the webinar team to get more participants & demo calls

Education

Integrated MBA - Marketing/Marketing Management

Ahmedabad University (AU)
Ahmedabad
06.2022

Advance Digital Marketing -

Indian Institute of Digital Education (IIDE)
Mumbai
06.2021

Skills

  • Team leadership
  • Problem Solving
  • Project Management
  • Adaptability
  • Analytical Thinking Skill
  • Sales Navigator
  • Google Ads & Social Media Ads
  • Cross-Functional Collaboration
  • Brand Development
  • Marketing automation
  • Developing marketing collateral
  • Marketing planning
  • Google Workspace

Projects

Linearloop 2.0 Website || QAble & Linearloop

  • Managed & guided the team to launch 24 Pages with On page & technical SEO set-up in 2.5 months.
  • Supervised On-page & Off-page SEO efforts, increasing organic search visibility by 62% & CTR by 55%.
  • Ensuring optimal Website Performance & continuously improving User Experience leading to an increase in scroll dept & event count

Google Maps | Tatvic

  • Crafted a 6-month marketing activity plan in Google Slides, approved by the Google team
  • Oversaw marketing activities and reporting, resulting in a consistent monthly average of 30 MQLs.
  • Formulated a comprehensive LinkedIn account boosting strategy, achieving a 45% increase in page views and attracting 1,500 new followers in a single month.

Certification

  • Looker Studio (02/01/23-03/01/23): Developed proficiency in crafting interactive dashboards to extract valuable insights from complex datasets.
  • Advance Google Analytics (07/01/21-08/01/21): Learned about the interface and workings of Google Analytics.
  • Google Display Ads (4/01/21-05/01/21): Learned how to make Ads and do targeting.

Hobbies and Interest

  • Listening Music
  • Dancing and Karaoke
  • Traveling -
  • Playing outdoor sports

Timeline

Marketing Manager

QAble & Linearloop
02.2024 - Current

Assistant Marketing Manager

Tatvic
07.2022 - Current

Marketing Executive

Biziverse Pvt Ltd
01.2022 - 07.2022

Integrated MBA - Marketing/Marketing Management

Ahmedabad University (AU)

Advance Digital Marketing -

Indian Institute of Digital Education (IIDE)

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