Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Meka Srikanth

Hyderabad

Summary

  • A results-driven SEO Specialist with 9 years of experience in driving exceptional outcomes through high-impact PPC campaigns and strategic SEO initiatives, demonstrating proven proficiency in Google and Facebook/Instagram Ads and organic SEO tactics to ensure maximum ROI. Equipped with a deep understanding of website optimization, keyword analysis, and content promotion through search engines, focused on increasing web traffic and boosting business visibility. Leverages analytical and strategic thinking skills to deliver positive outcomes, staying up-to-date with the latest industry trends and best practices. Committed to delivering consistent growth for businesses.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Specialist SEO

Annalect India
09.2023 - 06.2024
  • Drove daily communications with clients and campaign managers, ensuring tasks were successfully completed in line with client requirements
  • Developed and executed an SEO strategy for the assigned projects
  • Prepared presentations and weekly online reports using Looker Studio and Google Analytics
  • Created a list of keywords to add to the web content to help it rank organically on search engine results
  • Performed site audits of the website using SEMrush, resolved issues, and shared recommendations
  • Recommended changes to the website's architecture, content, linking, and other factors to enhance SEO rankings for target keywords
  • Worked with the copy and marketing teams to create content that drives traffic
  • Skilled in managing high-budget clients with a combined monthly advertising spend of over $1,000
  • Regularly monitored and analysed SEO performance to optimize and update strategies, contributing to improved visibility and high SERP rankings
  • Dedicated to keeping pace with SEO industry trends and algorithm updates, employing cutting-edge strategies to maximize results
  • Regularly delivered insightful performance reports and SEO recommendations, ensuring clients have complete visibility of their remarkable growth trajectory in the digital sphere
  • Conducted tests, gathered and analysed data, and identified trends and insights to maximize ROI in paid search campaigns
  • Optimized the copy and landing pages for search engine marketing
  • Managed campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
  • Monitored, documented, and evaluated website analytics and PPC initiatives and campaigns.
  • Collaborated with cross-functional teams to achieve project goals on time and within budget.
  • Boosted company's online presence by developing comprehensive digital marketing strategy.

SEO Specialist

GUS Education India LLP
12.2021 - 09.2023
  • Responsible for maintaining end-to-end client communication for assigned projects
  • Developed a plan of action and SEO roadmap to enhance website performance
  • Prepared weekly and monthly performance reports and online reports using Google Analytics and Google Data Studio
  • Created an off-page plan that includes the latest link-building techniques to acquire more links
  • Regularly performed SEO technical audits to ensure proper crawling and indexing of all website pages
  • Conducted site analysis, keyword research, and competitor analysis on a regular basis
  • Implemented content and backlink gap analysis for competitor pages and created reports to improve search visibility and rankings
  • Monitored and analyzed website traffic monthly to understand brand performance using MoM and YoY report analysis
  • Worked on website migrations and maintained brand performance and rankings.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
  • Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
  • Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

SEO Analyst

mymoneykarma
04.2018 - 12.2021
  • Optimized SE rankings for target keywords to generate traffic and business.
  • Identified areas for SEO improvement, including internal architecture, content gaps, and new content opportunities; recommended solutions to enhance website performance.
  • Generated search engine ranking and traffic reports, providing data-driven insights to evaluate performance and identify potential areas for improvement.
  • Monitored and tracked website performance, reporting on key metrics and KPIs to inform strategic decision-making.
  • Conducted on-page optimization, including keyword research and meta-tag adjustments, to improve website relevance and visibility.
  • Implemented off-page optimization strategies, including free press releases, social bookmarking sites (SBMs), and blog promotions, to improve website authority and ranking.
  • Executed social media marketing campaigns on various platforms, including LinkedIn, Facebook, Instagram, Twitter, and Pinterest, to promote brand value and increase engagement.
  • Conducted regular site analysis, keyword research, and competitor analysis to inform ongoing optimization efforts.
  • Prepared weekly and monthly performance reports and presented findings to management, ensuring alignment with business objectives.
  • Stayed up to date on market trends and industry best practices to inform continuous improvement and optimization efforts.
  • Developed targeted link-building campaigns to drive relevant referral traffic and improve domain authority.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Analyzed SEO outreach goals and presented findings to the marketing director.
  • Enhanced website organic traffic by implementing data-driven SEO strategies and keyword optimization.
  • A/B tested ad campaigns to optimize performance and drive improved ROI.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

SEO Analyst

Industry ARC
06.2015 - 12.2017
  • Utilized on-page and off-page techniques to generate leads for market research reports through web search.
  • Led SEO, SMO, SEM, and lead generation activities to drive targeted traffic and boost leads, both organic and paid.
  • Conducted keyword research, off-page promotion, and competitor backlink analysis for improved SERP ranking.
  • Created and submitted engaging blog articles and content to relevant blogs, directories, and search engines.
  • Monitored lead tracking through analytics and conducted competitor research to stay ahead of trends.
  • Maintained and optimized ad campaigns, including bid management and ad copy creation, focusing on driving conversions.
  • Created and analyzed weekly and monthly reports to track progress and identify growth opportunities.
  • Developed targeted link-building campaigns to drive relevant referral traffic and improve domain authority.

Education

B. Tech -

Jawaharlal Nehru Technological University
Hyderabad
05.2014

Skills

  • SEO (Search Engine Optimization)
  • Technical SEO
  • Google Ads
  • Social Media Marketing (SMM)
  • Social Media Optimization
  • Client Management
  • Brand Strategy
  • Content Strategy
  • Google Search Console
  • Google Analytics
  • Google tag manager
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • HTML
  • CSS
  • Wordpress
  • Team building

Certification

  • Google Analytics
  • Google ads search
  • Technical SEO - Blue array

Timeline

Specialist SEO

Annalect India
09.2023 - 06.2024

SEO Specialist

GUS Education India LLP
12.2021 - 09.2023

SEO Analyst

mymoneykarma
04.2018 - 12.2021

SEO Analyst

Industry ARC
06.2015 - 12.2017

B. Tech -

Jawaharlal Nehru Technological University

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Meka Srikanth