MELITA SONIA FERNANDES
Bengaluru
Summary
Senior manager with a proven track record of applying problem-solving skills to complex, real-world business challenges. I excel at collaborating with executive leadership to develop and implement strategic solutions, leveraging superior skills in planning and negotiation to achieve key organizational goals.
Overview
7
7
years of professional experience
Work History
Senior Manager-I - Fintech Business Finance
Flipkart Internet Private Limited
06.2022 - Current
- Owned P&L for Flipkart Co-Branded Card, driving GMV of approximately 15,000 Cr and card growth of 4.1 million CIF through collaboration with Business, Category, and Marketing teams in partnership with Axis Bank.
- Managed payment-based offers having an annual burn of 1,200 Cr at platform level by developing deal constructs, optimizing RPC for categories, and aligning C2S value to banks, ensuring maximum cost optimization.
- Preparation of Crisp presentations monthly to the CFO for Fintech charter, tracking metrics such as GMV, CM, and Burn Rate.
- Managed stakeholders across all categories in Flipkart as part of CoDB and Monetization Charters.
- Led finance initiatives for launch of new Co-branded Card with SBI, overseeing commercial negotiations, forecasting growth and devising CVP (Core Value Proposition) for the card
- Ensured compliance and proper accounting & money flows for Flipkart Trust project from go-live perspective.
- Executed growth strategies by aligning cross-functional teams to maximize financial performance.
- Formulated strategic insights from metric analysis to support leadership objectives.
Senior Finance Associate
Infosys Limited
03.2021 - 06.2022
- Financial Planning & Analysis: Revenue tracking, Variance analysis, Monthly analysis of Flash Vs Actuals at customer level for the Japan and HIPUS unit
- Margin Improvement: Formulation of Margin improvement plan & evaluation of proposal from both Business and Finance standpoint
- Deal Pricing: Part of the pricing team that works on deal pursuits for new business opportunities while ensuring compliance with the business principles and commercial targets of the company.
- Received Spot Award for Excellent Performance in the quarter along with Appreciation for leadership as well.
Assistant Manager
Deloitte Haskins and Sells
09.2018 - 03.2021
- Advisory services on Salary structuring, PF withdrawal, PE exposure implications
- Analysis and implementing tax relief available to globally mobile employees as per the relevant DTAA agreements.
- Written articles as a representative of Deloitte on new updates in tax legislature and reporting
Education
Institute of Chartered Accountants of India
05.2018
Bachelor of Commerce -
St Agnes College (Autonomous)
05.2014
Skills
- Data analysis and reporting (Excel, Power BI, GSheet)
- P&L management
- Business strategy
- Commercial negotiations
- Effective communication
- Analytical skills
- Stakeholder management
Timeline
Senior Manager-I - Fintech Business Finance
Flipkart Internet Private Limited
06.2022 - Current
Senior Finance Associate
Infosys Limited
03.2021 - 06.2022
Assistant Manager
Deloitte Haskins and Sells
09.2018 - 03.2021
Institute of Chartered Accountants of India
Bachelor of Commerce -
St Agnes College (Autonomous)
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