Summary
Overview
Work History
Education
Skills
Singing
Direction
Timeline
Generic
Melvin Cyriac

Melvin Cyriac

Creative Specialist
Mumbai

Summary

A creative professional with an ability to be able to manifest advance techniques in the creative process and simplify the way creativity is produced or perceived. A participative leader who is capable of keeping the team focused and productive, with a humble ability to identify current trends and adapt to the ever-changing ecosystem.

Overview

11
11
years of professional experience
3
3
years of post-secondary education

Work History

AM - Music Category Growth, CMD - Moj

Sharechat
Bangalore
03.2022 - Current
  • Responsible for building a team and lead the category growth for the music vertical on both platforms namely Sharechat and Moj.
  • Effectively collaborate with marketing, sales, design and copy teams to create effective campaigns for brands or events.
  • Creating the planning and scheduling of creative production and provide reasonable TATs
  • Creative strategy for music (either for promotions or trending music on the platform) and ideate visual treatment, feel of the video, decoding the creative brief from the client and creating easy-to-consume content.
  • Directing creator managers, videographers, sound engineers, music programmers and props for certain music driven campaigns or challenges/trends.
  • Data team collaboration to understand product changes, alter processes as per the changes and to initiate OKR metrics and set quarterly targets.
  • Creative ideation & execution of marketing campaigns for calendar events and alliances
  • Effective judgement of audio-visual mix and suggesting what would work best for each client or event scenario, driven by data analytical reports.
  • Sound & quick songwriting, lyrical wordplay & video style judgement and execution.
  • Created an understanding of music categories, defined revised music taxonomy for 2023 for two data marking topics that is 'Music Performance' and 'Songs & Albums.'
  • Write creative briefs for copywriters and for making pitches to potential clients.

Associate Manager - Creative Production

JioSaavn
Mumbai
05.2019 - 03.2022
  • Edifying the client with the possibilities of executing a campaign with JioSaavn
  • In collaboration with sales team, append to pitch meetings and contribute creative direction to the pitch deck and for meetings.
  • Ideate visual treatment of campaigns for in-app video ads and banner ads, write creative briefs for copy requests, direct the style & genre of podcasts and simultaneously identify & execute the audio and visual treatment
  • Pitch audios ads for Spott Awards and direct production of the respective case studies
  • Create ideas for Podcasts from scratch and convert them into high performing assets

Creative Manager

Native Ninja
Mumbai
02.2018 - 04.2019
  • Manage all projects related to advertisement, content localization, video production, audio description and animation
  • Ideate on original cartoon shows, finalize the visual treatment with the respective channel heads
  • Make creative briefs, direct writers and direct screenplay for animation shows. Lead the project from initial dialogue audio recording, to creation of animatics, animation rough cuts and final delivery of master
  • Songwriting for certain brands for their musical campaigns
  • Manage a team of content localization team leads, graphic designers, sound engineers, video editors, music programmers, mixing engineers, vendors, voice over artists and videographers.
  • Creative supervision of content with music intervention, guiding the team and vocalist(s) to produce state-of-the-art output.

Senior Dubbing Director

Prime Focus Technologies
Mumbai
07.2014 - 02.2018
  • Manage audio and video production post production of content localization projects
  • Aligning script writers and delegating scripts of films, series and shows as per the weekly planned TAT.
  • Casting voice artists as per the visual features of characters
  • Choosing graphics for cooking shows and animated series for localizing written content of series, films and shows
  • Created the pilot process for making content available for the visually impaired audience
  • Set Audio and Visual QC guidelines to adhere to certain local or national laws, regulations and to maintain production hygiene
  • Weekly feedback and appreciation sessions to direct reports and confirm areas of improvement

Music Producer, Vocalist and Dubbing Director

Freelance
Mumbai
03.2012 - 07.2014
  • Dubbing coordination and direction
  • Client servicing for dubbing projects, video projects and music projects
  • Produce music for visual ads or radio spots
  • Produce video for animated tv ads
  • Manage a team of freelance audio engineers, qc personnel, dubbing vendors, video vendors, mixing and mastering personnel.

Education

Bachelor of Mass Media - Advertising

KG Mittal College
Malad West, Mumbai, India
03.2010 - 03.2013

Skills

    Creative Direction

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Singing

I am proud to state that my college fees were paid up with the help of singing on multiple small venues in and out of Mumbai and Pune. I was the vocalist of a two piece acoustic band called Nsemble. I have lend my voice for a few advertisements as a lead vocalist and also background vocals.

I love songwriting with the help of Ableton (self taught) and compose certain music pieces (none of them are released as it is just a hobby) 

Check some of my hobby on Instagram : @cyriacjr

Direction

Being a Mass Media student I have always loved directing not only the pre-production but also love being a part of the post production process and get the desired output.

Timeline

AM - Music Category Growth, CMD - Moj

Sharechat
03.2022 - Current

Associate Manager - Creative Production

JioSaavn
05.2019 - 03.2022

Creative Manager

Native Ninja
02.2018 - 04.2019

Senior Dubbing Director

Prime Focus Technologies
07.2014 - 02.2018

Music Producer, Vocalist and Dubbing Director

Freelance
03.2012 - 07.2014

Bachelor of Mass Media - Advertising

KG Mittal College
03.2010 - 03.2013

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Melvin CyriacCreative Specialist