Merlin Jose

• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Created Pay-Per-Click campaigns to drive targeted traffic to company website.
• Implemented new strategies to improve click-through rates and conversion.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Devised content strategy to effectively engage target audiences.

Senior SEM Analyst

• Strategized, developed and managed Performance marketing campaigns for SMB clients across India. Handled monthly budget of INR 4-5 Lakhs
• Developed and executed 70+ digital marketing campaigns across paid search and display marketing channels for SMB clients, contributing to the team's 6 Cr Monthly revenue
• Created automated reports for clients to view performance and suggest inputs
  

Technical Writer

• Created original technical documents for internal teams and external clientele (Integration documents, PRDs, PPTs)
  Reported & highlighted key digital campaign stats daily that reduced recurring campaign failures by 33% over the course of 12 months
• Created multiple forms of digital content for websites, Knowledge bases, tool demos
• Managed & coordinated end-to-end integration projects between Dailyhunt and digital publishers
• Contributed to iOS UI testing for the Dailyhunt app for 3 months as a guest tester

• Led a team of 14 content writers through content creation for marketing campaigns, blogs, deal publishing & media releases across 5 major verticals
  Achieved 95% efficiency in daily target achievements and good team hygiene ensuring functional & individual goals were met
• Designed the Editorial calendar and Guidelines for Nearbuy.com
• Led the team to increase content output by ~53% average every year
• Trained content writers across teams regularly to maintain the error rate at 5%
• Was awarded a quarterly achievement award for publishing content pieces with highest engagement volumes

• Performed analytical review of audit documents - IT audits via control testing for various clientele

• Provided technical support to clients - Installed and configured computer hardware systems and IT software
• Raised incident tickets and maintained problem records - Took ownership of problems and tracked them to successful conclusion