Merrvin V
Chennai
Summary
Hello, my name is Merrvin, I'm expertising in Branding, Marketing, Brand Positioning, and Strategic Brand Partnerships.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing Manager
Divo Music A Warner Bro Company - Talent Fab
02.2025 - 04.2025
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Movies and music promotions
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Collaborating with all music director and artist for promotions and movie releases
Assistant Manager
VR Chennai
08.2023 - 02.2025
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Developed strong working relationships with staff, fostering a positive work environment.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
Assistant Manager Marketing
Red FM
01.2023 - Current
- Heading Marketing for the brand
- Responsible for brand visibility, engagement, and brand growth
Senior Marketing Executive
Suryan FM
01.2019 - Current
- Handling Marketing for the brand, building the brand presence in the market
- Contributed ideas for digital marketing campaigns, and acquiring content from influencers for brand engagement
Branding & Marketing Executive
SPI Cinemas Private Limited
06.2011 - 05.2016
- Responsible for planning & implementation of marketing activities such as Events, Product & Music launches, Contests, Movie premiers, etc.
- Ideate concepts for all Marketing and Sales events
- Handling Branding and Marketing operations for SPI Cinemas' sites across 7 states in India, namely Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra, Puducherry, Telangana & Karnataka
- Maintain distributor relations and encourage them to display standees, run contests and movie promotions.
- Also involved in coordination for marketing collateral, production & timely installation at the sites.
- Coordinated with the Sales, F&B, Experience, Operations, and IT teams to execute events for various external stakeholders.
- Handling & maintaining documents on marketing activities - Budget sheet, Event permit form, Quotations, bills, Vouchers and Advances.
- Overseeing banner and publicity work on all occasions.
- Ideate concepts for all Marketing and Sales events and develop presentations for the Sales team to pitch to clients
Education
B.E - CIVIL
Karpagam University
06.2011 - 05.2016
Skills
- Branding
- Marketing
- Brand Positioning
- Strategic Brand Partnerships
- Effective Communicator
Workshops Events
- Conducted Digital Marketing workshops for 22 students during COVID
- Organised design thinking and exponential growth of organisation workshop for 5 batches of industry professionals
- Been a part of INK Talks team to curate and organise INK Talks 2019 Jaisalmer
Timeline
Marketing Manager
Divo Music A Warner Bro Company - Talent Fab
02.2025 - 04.2025
Assistant Manager
VR Chennai
08.2023 - 02.2025
Assistant Manager Marketing
Red FM
01.2023 - Current
Senior Marketing Executive
Suryan FM
01.2019 - Current
Branding & Marketing Executive
SPI Cinemas Private Limited
06.2011 - 05.2016
B.E - CIVIL
Karpagam University
06.2011 - 05.2016
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