Messias Immanuel Raju CH

DCM

• Performing checks for 20+ campaigns to maintain the KPI's of the campaign above the benchmark.
• Campaign setup and amendment in ad server ( for display, video, native ads), pixel implementation, creative upload and report generation.
• Generating the tags of the providing placement and dimensions for the respective advertiser.
• Implementing the 1*1Event tags for tracking the total impression served.
• Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.

AD OPERATION

• Validating the creatives like website issues, hard code before
  implementing the campaign.
• Reviewing the media plans before proceeding with campaign creation and if necessary, amendments are done after the client confirmation.
• Worked in different kind of display trafficking task like URL amendment and mainly timed creative rotation and scheduling based on the region time.

RESPOSIBILITIES

• Communicate with the clients for the respective tasks assigned and will take new updates from clients end.
• Manage workflow and executing tasks with 100% accuracy.
• QA'ing all day-to-day tasks like Programmatic Campaign setup, Trafficking, & Screenshots. Troubleshooting with the HTML5 creatives and Tags.
• Doing Productions 2 days a week.

QA ROLES

• Campaigns & Creatives Monitoring
• Sharing Feedback
• Analysis on process deviation parameters
• Weekly Calibration
• Monitoring Improvement Plan
• Process Improvement suggestions
• Doing Production
• Publishing Various Reports