Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
References
Timeline
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Michael Schoonaert

Michael Schoonaert

Michigan City

Summary

Highly motivated and hands-on business owner with a strong background in leading retail operations, managment, and customer service. I manage all aspects of my furniture and mattress business, including operations, vendor relations, team development, and marketing.

Outside of work, I’m a proud husband and father of three, guided by family values that emphasize commitment, teamwork, and growth. I’ve also gained valuable experience in motorsports as a flag and communications marshal across series like NASCAR, IndyCar, Formula 1, and SCCA. I'm now seeking to expand my involvement with a racing team in any capacity—bringing focus, reliability, and a strong work ethic to every opportunity.

Overview

7
7
years of professional experience

Work History

Owner

Naturally Wood INC.
Michigan City
05.2023 - Current
  • Oversee all aspects of daily store operations, including staff management, scheduling, customer service, and financial performance.
  • Manage inventory, purchasing, and vendor relations to ensure stock availability, and maximize profit margins.
  • Hire, train, and lead a high-performing team committed to customer satisfaction and product expertise.
  • Develop new systems and execute marketing strategies across multiple channels to drive traffic, sales, and brand growth.
  • Analyze sales data, and maintain compliance while fostering a welcoming store environment and strong community connections.

Flags & Communications

Road America
Elkhart Lake
04.2022 - 09.2024
  • Relayed real-time track conditions and incidents between race control and corner workers using radio communication and flag signals to ensure safety and smooth race operations.
  • Supported events across major racing series—including NASCAR, IndyCar, SCCA, and Formula 1—by coordinating with officials, emergency crews, and fellow marshals during high-speed, high-pressure situations.

Store Manager

Naturally Wood INC
Michigan City
01.2018 - 05.2023
  • Managed daily store operations, staff scheduling, and customer service to ensure smooth and efficient performance.
  • Led sales and delivery teams, providing coaching to improve productivity, service, and overall team effectiveness.
  • Oversaw inventory, vendor relations, and stock control to maintain product availability and profitability.
  • Handled customer concerns, executed promotions, and supported marketing efforts to drive satisfaction and sales.

Education

High School Diploma -

Michigan City High School
Michigan City, IN
05-2011

Some College (No Degree) - Business Administration And Management

Ivy Tech Community College
Michigan City, IN

Skills

  • Inventory & Operations Management
  • Customer Service & Issue Resolution
  • Vendor & Supplier Relations
  • Team Leadership & Staff Development
  • Business Development & Strategic Growth
  • Logistics & Delivery Coordination
  • Situational Awareness & Decision-Making
  • Communication & Interpersonal Skills

Accomplishments

  • 20 Under 40 Class of 2024 – Recognized as a top young leader for business and community impact
  • Marquis Who's Who in America, 2025 – Inducted for professional achievement and leadership
  • Small Business of the Year Runner-Up, 2025 – Honored by the Chamber of Commerce for outstanding local business performance

Affiliations

  • Member & Ambassador, Michigan City Chamber of Commerce
  • Board Member, La Porte County FIMR Board
  • Track Day Enthusiast / Driver Safety Instructor - Gingerman Raceway
  • U10 AA Ice Hockey Assistant Coach - Garden Ice Arena

References

References available upon request.

Timeline

Owner

Naturally Wood INC.
05.2023 - Current

Flags & Communications

Road America
04.2022 - 09.2024

Store Manager

Naturally Wood INC
01.2018 - 05.2023

High School Diploma -

Michigan City High School

Some College (No Degree) - Business Administration And Management

Ivy Tech Community College

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Michael Schoonaert