Transformational leader with 22 years of experience driving curation, partnerships, and strategic initiatives across travel-tech, experiential retail, digital-first industries, and financial services.
Overview
25
25
years of professional experience
Work History
Marketing Director
Blinctrip (Mondee)
04.2024 - Current
Leading strategic initiatives for B2C app launches in India & U.S., including go-to-market strategy, influencer partnerships, and content creation.
Building conversion tracking mechanisms to optimize marketing impact.
Advising C-suite on strategic brand positioning and responsible tourism initiatives.
Head – Marketing Operations
Blinctrip (Mondee)
02.2021 - 03.2024
Built marketing operations from ground up, creating value proposition, brand awareness, and customer acquisition pathways.
Delivered growth from 0 to 1,500 daily segments, optimized COA, and crafted strategic partnerships with leading travel companies.
Drove 185%+ increase in content engagement and organically built a 65K+ Instagram community.
Established Blinctrip as a differentiated brand in the competitive travel-tech landscape.
Head – Marketing
Foodhall – Future Group
01.2018 - 12.2018
Elevated Foodhall into a luxury experiential retail destination, curating immersive IPs like Maker’s Market.
Partnered with 90+ chefs to drive 50% growth in engagement and reposition Foodhall as a culinary hub.
Pioneered a subscription-based revenue model, diversifying income streams.
Delivered 32% increase in footfalls via targeted events and storytelling campaigns.
Trade Marketing Lead
VServ Digital Services Pvt Ltd
07.2015 - 12.2017
Spearheaded launch of VMAX app monetization platform, creating value propositions for developers and brands.
Partnered with 200+ developers, achieving 23% adoption within 2 years.
Designed roadshows reaching 800+ developers across India & Southeast Asia, scaling VMAX’s market positioning.
Partner Account Manager / Trade Marketing Lead
Microsoft Advertising
02.2010 - 08.2014
Supported onboarding of major advertisers (L’Oréal, Toyota, GroupM), improving brand spend 4X on MSN.
Co-led research on women’s digital consumption, unlocking new targeting budgets from leading brands.
Launched 8 B2C and B2B apps (Sony Music, Kotak Securities, Sodexho) and added 5 ISVs to strengthen Windows app ecosystem.
Partnered with global teams on innovation showcases to drive adoption of Microsoft platforms.
Chief Manager – Group Digital Marketing
Kotak Mahindra Bank
12.2008 - 02.2010
Led digital marketing programs for retail & wealth, positioning Kotak as a premium financial services brand.
Introduced innovative digital-first campaigns to acquire and retain high-value customers.
Senior Manager – Internet Marketing
Kotak Securities
03.2008 - 11.2008
Championed early adoption of online marketing to scale Kotak Securities’ reach.
Built consumer engagement initiatives that drove significant adoption of digital trading platforms.
Online Marketing Manager
Cleartrip.com
05.2006 - 03.2008
Drove early-stage positioning of Cleartrip as an intuitive digital-first OTA.
Crafted marketing programs and consumer education initiatives to build trust in online travel booking.
Senior Manager – Client Consulting
Mediaturf Worldwide
09.2002 - 04.2006
Led digital media consulting for key clients, pioneering early digital adoption in India.
Built integrated campaigns that positioned Mediaturf as an innovation-first agency.
Product Executive
Mediaware Infotech
11.2001 - 08.2002
Supported product development & marketing strategies for early tech-driven solutions.
Client Servicing Executive
Urja Communication
05.2000 - 08.2001
Managed client relationships and supported delivery of integrated campaigns.
Assistant Manager Quality, Training and Operations at Mondee Tech Pvt LimitedAssistant Manager Quality, Training and Operations at Mondee Tech Pvt Limited
Senior Manager Sales & Customer Service (Spanish Desk Operations) at Mondee Tech India Pvt LtdSenior Manager Sales & Customer Service (Spanish Desk Operations) at Mondee Tech India Pvt Ltd