Data Analyst with 3+ years of experience designing data-driven marketing strategies, optimizing business processes, and delivering actionable insights. Proficient in SQL, Tableau, Domo, and Google Analytics with expertise in predictive modeling, dashboard automation, and cross-functional collaboration. Proven ability to analyze complex datasets, identify trends, and implement data-driven solutions that enhance business performance.
Boosted marketing ROI by 15% through advanced campaign and sales performance analysis.
Retained 85% of customers by leading the 3G-to-4G transition project, leveraging dashboards and data insights to minimize cancellations.
Reduced reporting time by 30% by automating Domo dashboards for tracking KPIs like conversion rates, sales performance, and marketing spend.
Optimized ad performance through A/B testing of spend amount, promo length, and offers, boosting average sales by 25%.
Increased profit margins by 7% by analyzing customer buying patterns and optimizing product packages.
Cut operational costs by 21% by optimizing data flows and improving reporting accuracy with Engineering and Operations teams.
Improved business forecasting with precise data analysis and enhanced KPI tracking, driving strategic decisions.
Enabled predictive modeling by providing clean, structured datasets for machine learning models, improving attrition risk identification and sales strategies.
Streamlined data workflows by managing external data partnerships and ensuring timely, accurate data transfers.
Optimized dashboard performance by refining SQL queries and stored procedures, reducing processing time.
Monitored website and ad performance by building Google Analytics dashboards, supporting marketing evaluations.