Milan Bhatia

I have been responsible for managing the blog content for the stakeholders of GEDU Services, including GBS UK, GBS Dubai, GBS Malta, MLA College, English Path, and the Australian Performing Arts Conservatory (APAC). My key responsibilities encompassed:

Content Creation and Optimization

• Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
• Edited existing web pages to ensure accuracy and optimize content for SEO purposes.
• Developed engaging website content for landing pages to showcase the updated program offerings and value propositions.
• Wrote Quora answers, off-page blog posts, and guest article submissions to enhance the domain authority and online visibility of the university websites.
• Created comprehensive course pages to highlight the updated curriculum and program details.

Content Strategy and Execution

• Collaborated with stakeholders to develop content strategies focused on trending topics and user interests to maximize engagement and conversions.
• Ensured the timely publication of high-quality, informative blog content to support the marketing and lead generation efforts of the GEDU Services brands.

As an individual contributor, I successfully managed the overall content operations for InUni's university partners in the UK and the USA, including Webster University, LIM College, Canterbury Christ Church University, Herzing University, University for the Creative Arts, University of Gloucestershire, Concordia University Chicago, Avila University, and Elmira College. My key responsibilities encompassed:

Content Creation and Curation

• Developed and curated compelling monthly social media content calendars for the partner universities.
• Created engaging landing page content for InUni's official website to attract prospective students.
• Produced marketing collateral such as brochures, standees, leaflets, and table-top materials to support student and stakeholder engagement at events.
• Updated existing documents by meticulously proofreading and incorporating new information.
• Developed a comprehensive annual calendar of observation days for the university partners.

Marketing and Communications Support

• Managed the content aspects of InUni's overall marketing operations.
  Generated press releases and weekly roundup articles to promote the partner universities.
• Crafted e-shot content copies to effectively market intake-wise courses to agents and students.
• Created email communications for student onboarding, visa guidance, accommodation, and campus life.
• Collaborated with the creative team to enhance the quality and ideation of social media posts.
• Developed YouTube video scripts and Instagram reels to showcase campus features and student stories.
• Conducted student interviews and created content for testimonials and marketing campaigns.
  

Content Strategy and Optimization

• Assisted in developing strategies to improve student engagement through email marketing initiatives.
• Edited existing copy to ensure accuracy, clarity, and alignment with brand voice and campaign goals.
• Conducted A/B testing on copy variations to identify the most effective messaging.
• Generated ideas for new content topics and formats to keep the content fresh and engaging.
• Utilized SEO principles to optimize web content and increase visibility in search engine results.
• Analyzed performance metrics to adjust content strategies and improve engagement.

• Write high-quality content articles in various topics related to Chartered Accountancy (CA)
• Creating the Google & Quora reviews and YouTube Comments to manage and promote their institute on Quora and YouTube to get audience
• Research other similar education portals to give them new website design & content idea to make the website more attractive and offering
• Make the Crisp content for their courses description so student can easily attract to buy their products.

As an individual contributor, I successfully managed the overall content operations for Dataman's diverse software products, including Aarogya (Hospital Management System), Aatithya (Hotel Management System), Academics ERP (School/College Management System), Real Builder (Construction Management System), Vastralaya (Retail Management System), Grahaak (CRM), Aahar (FMCG Management System), and PaperBiz (Paper Management System). My key responsibilities encompassed:

Content Creation and Optimization

• Prepared daily blog posts to showcase the features and capabilities of Dataman's software products.
• Crafted compelling website content for landing pages and subdomains to effectively communicate the value proposition.
• Developed brochure content to highlight the unique selling points of each software solution.
• Created high-quality, do-follow backlinks on a daily basis to improve the online visibility of Dataman's web properties.
• Analyzed weekly social media performance and developed strategies to enhance content reach and engagement.
• Produced engaging social media content for Dataman's product-specific pages on a regular basis.

Collaboration and Coordination

• Collaborated with the development and design teams to conceptualize and implement new landing page designs and marketing collateral.
• Prepared guest blog posts about Dataman's software products to be published on industry-relevant websites.
• Crafted Quora answers to address queries related to Dataman's software solutions and establish thought leadership.
• Analyzed website performance metrics, including Alexa rankings, and tracked competitor keywords to optimize Dataman's online presence.
• Provided feedback on website bugs and technical issues to the development team for timely resolution.
  

Thought Leadership and Visibility

• Became an authorized user of Wikipedia to create and maintain Dataman's company page on the platform.
• Managed SEO clients and led the creative team in delivering high-quality blog content and backlink strategies.

• Prepared Blogs for their website
• Created content for their 'Homepage', 'Features', 'How DeskEye works' & 'About Us' pages.

• Promotional and daily content for their social media platform
• Listen to the Interviews of prominent personalities of sports and prepare the Interview articles
• Prepare Infographics content for their Infographics images as well as the video script
• Research and make the Interview questions for to take the interview of prominent athletes
• Prepare Meta Keywords and Meta Description for new modules if added on website
• Prepare Promotional emails for their new updates and also the new Google Ad words and YouTube campaigns
• Listen to Interviews of prominent personalities of Sports and prepared Interview Articles
• Prepared Trending Blogs about Sports in everyday
• Listen to the Interviews of prominent personalities of sports and prepare the Interview articles
• Prepared Promotional & Daily Content for their Social media
• Prepared website their Sports Section
• Proofread and test of Freelancer's Article
• Prepared Sports posts of DID YOU KNOW, FUN FACTS, BUZZWORDS and other website features for promotion of website.

• Write high-quality content articles in various topics such as GMAT & CAT Exam, Business Schools and related topics
• Perform extensive web research to collect pertinent data and gather images related to the assigned article
• Edit and rewrite articles assigned from time to time
• Wrote web content for their website
• Search for information and related literature on the assigned topic.