Summary
Overview
Work History
Education
Skills
Timeline
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Mili Anand

Entrepreneur, Founder
New Delhi

Summary

Entrepreneur and founder with 4+ years of experience building and scaling consumer-focused platforms in beauty and storytelling. Proven ability to lead cross-functional teams, drive revenue growth, and execute high-impact brand collaborations. Successfully founded Trykiya, India’s first beauty product discovery platform, growing it to $1M+ in annual revenue with 200+ brand partnerships. Experienced in operations, fundraising, and marketing strategy with a strong track record of reducing costs and improving profitability. Passionate about consumer behavior, storytelling, and creating meaningful, user-centric experiences.

Overview

5
5
years of professional experience
3
3
years of post-secondary education

Work History

Co-Founder

Siyu Shades Pvt Ltd.
09.2024 - Current
  • Launched and scaled Siyu, raising ₹50L in funding and driving early traction through strong brand positioning.
  • Led product development, sourcing, and D2C operations, ensuring alignment with consumer trends.
  • Built and managed e-commerce platform; drove growth via Meta/Google Ads and influencer collaborations.
  • Oversaw inventory, logistics, and vendor management, enabling seamless nationwide fulfillment.

Co - Founder

Trykiya Ventures LLP
09.2020 - 04.2025
  • Scaled to $1M annual revenue, partnering with 200+ brands including Innisfree, Mamaearth, and Forest Essentials.
  • Built and led a 25-member team, launching 1,500+ SKUs and improving inventory efficiency by 30%.
  • Negotiated with vendors to cut shipping costs by 40% and RTO by 50%, boosting profitability by 30%.
  • Executed pop-up events in 3 cities, generating $30K+ in offline sales and 800+ attendees.
  • Pitched to global VCs and secured brand buy-in from CXOs at Nykaa, HUL, and Marico.
  • Featured in India Today; selected for Shark Tank India Season 2 pitch.

Co - Founder

Humans of Delhi
01.2020 - Current
  • Built a 10K+ Instagram community, publishing 500+ interviews to spotlight real, relatable stories.
  • Led a 15-member team to curate 800+ stories, collaborating with brands like Open Secret and HarperCollins.
  • Conducted high-profile interviews with Rajdeep Sardesai and Aparshakti Khurana, enhancing platform visibility.

Education

Bachelor of Science - Economics & Finance

Ashoka University
Sonipat, Haryana
07.2015 - 06.2018

Summer course - Entrepreneurship

Tel Aviv University
Israel
05.2017 - 07.2017

Skills

Problem-solving

Decision-making

Analytical thinking

Business development

Customer relations

Team building

Stakeholder communication

Goal setting

Timeline

Co-Founder

Siyu Shades Pvt Ltd.
09.2024 - Current

Co - Founder

Trykiya Ventures LLP
09.2020 - 04.2025

Co - Founder

Humans of Delhi
01.2020 - Current

Summer course - Entrepreneurship

Tel Aviv University
05.2017 - 07.2017

Bachelor of Science - Economics & Finance

Ashoka University
07.2015 - 06.2018

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Mili AnandEntrepreneur, Founder