Mili Devnath
Senior Marketing Executive
Mumbai
Summary
Innovative and results-driven Digital Marketing professional with over 2+ years of experience in developing and executing strategic marketing initiatives across diverse industries. Proven track record of driving brand awareness, customer engagement, and revenue growth through integrated marketing campaigns, digital marketing strategies, and impactful content creation.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Marketing Executive
Decimal Point Analytics
08.2022 - Current
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Revamped website design for enhanced user experience that contributed to increase in online traffic.
- Streamlined content production process, leading to faster turnaround times and higher quality output.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Conducted thorough research on potential guests and topics to create well-informed discussions for internal Podcast series.
Digital Marketing Intern
Takshashila Hotels Pvt Ltd
03.2022 - 08.2022
- Developed engaging social media post captions to increase audience interaction and brand awareness on platforms such as Instagram, and Facebook.
- Executed and managed Facebook and Google ad campaigns to target specific demographics, resulting in better click-through rates and conversions for restaurant orders during seasonal offers.
- Conducted thorough keyword research and audience analysis to optimize ad campaigns.
- Collaborated with the marketing team to create visually appealing content for social media platforms.
- Monitored social media channels and responded promptly to customer inquiries and comments, enhancing the restaurant's online reputation.
Social Media Executive
The Bling Store LLP
01.2022 - 03.2022
- Analyzed social media trends to optimize posting schedules and maximize audience engagement.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Increased customer engagement through social media.
- Suggested and implemented new features to develop brand awareness.
Education
Bachelors of Management Studies - Marketing
St. Gonsalo Garcia College
Mumbai, Maharashtra 06.2017 - 10.2021
Skills
Copywriting
Content Creation
Podcast Production and Promotion
Search Engine Optimization
Marketing Plan Development
Marketing and Advertising
Branding
Certification
Advanced Digital Marketing Course by Optron Academy
Timeline
Senior Marketing Executive
Decimal Point Analytics
08.2022 - Current
Digital Marketing Intern
Takshashila Hotels Pvt Ltd
03.2022 - 08.2022
Social Media Executive
The Bling Store LLP
01.2022 - 03.2022
Bachelors of Management Studies - Marketing
St. Gonsalo Garcia College
06.2017 - 10.2021