Milin N. Purohit
Mumbai
Summary
Business Head with over 30 years of experience in multinational corporations, specializing in cross-functional leadership. Proven ability to build diverse teams and achieve results across various markets. Expertise in transforming underperforming operations into successful enterprises through strategic planning and analytical thinking. Committed to enhancing customer satisfaction and driving sustainable business growth through integrity and effective stakeholder engagement.
Overview
39
39
years of professional experience
Work History
Senior General Manager – Marketing
WICTOR CHEMICAL INDUSTRIES PVT LTD
Greater Noida
05.2023 - Current
- Developed and managed business model for international and national markets.
- Initiated export operations, identifying growth opportunities and implementing annual business plans.
- Drove top-line growth, consistently achieving monthly budgets and expanding into new countries.
- Facilitated cross-functional alignment with plant and R&D teams, providing guidance and monitoring progress.
- Sourced and developed key vendors while negotiating new products and chemistries.
- Established a strong business presence in Hong Kong, China, MENA region, East and West Africa, and SAARC countries.
- Appointed business partners, refining their business models and creating tailored products for local markets.
- Formulated strategic vision and plans to achieve goals through training, new business verticals, and restructuring.
Asst Vice President S&M
VIPUL ORGANICS LIMITED
Mumbai
04.2022 - 09.2022
- Developed business models for international markets across South America, MENA, Russia, Europe, USA, Bangladesh, Vietnam, Indonesia, and Southeast Asia.
- Drove top-line growth by exceeding monthly budget targets with enhanced value realization.
- Created robust review mechanisms and implemented effective sales and marketing strategies.
- Executed cost reduction initiatives through SAP software development and logistics coordination.
- Managed certification and registration processes for various plants and products.
- Executed digital marketing activities to raise brand awareness and improve data management.
- Reduced debts in international and domestic markets by implementing strategic financial practices.
- Secured appointments of blue-chip clients in the domestic market while minimizing competition.
Business Unit Head
PIONEER ADHESIVES INC
Manila
11.2018 - 03.2022
- Launched India operations, identifying growth prospects and executing business model strategies.
- Prepared innovative plans that drove significant top-line growth and value realization.
- Formulated comprehensive sales strategies aimed at increasing market share.
- Conducted sales forecasting and managed distribution and inventory functions effectively.
- Tracked market potential and competitor activities through diligent sales team analysis.
- Ensured cross-functional collaboration by guiding teams with actionable insights.
- Oversaw P&L management and cost control initiatives successfully.
- Secured recognition as one of Top 500 Start-ups in India in 2019.
President – Sales & Mktg
VERSATILE BONDS PVT LTD
New Delhi
07.2016 - 07.2018
- Conceptualized and implemented effective business strategies to achieve annual sales targets.
- Managed budgeting, forecasting, and execution of comprehensive sales plans.
- Coordinated product pricing strategies to ensure high contribution margins.
- Recruited, trained, and developed personnel for technical product sales.
- Achieved INR 200 million in sales during first year of operations.
- Appointed 45 team members across India for startup organization.
- Launched innovative chemistry products in footwear market successfully.
- Increased revenue significantly within one year of operation.
General Manager – Sales
ATUL LIMITED
Mumbai
09.2012 - 07.2016
- Managed business operations by conceptualizing and implementing strategies to achieve annual sales targets.
- Coordinated with joint venture partner, facilitating knowledge transfer regarding WD-40 (INR 300 million) and Elkay (INR 100 million).
- Outsourced manufacturing activities to enhance profit margins.
- Executed budgeting, forecasting, and planning while liaising with media houses for marketing initiatives.
- Led demand generation activities through above-the-line and below-the-line strategies.
- Recruited, trained, and developed workforce to meet operational demands.
- Collaborated with purchasing, production, supply chain, and legal departments for streamlined processes.
- Increased market share across multiple product categories in India and SAARC countries.
Head Sales DIY
HUNTSMAN ADVANCED MATERIAL (I) PVT LTD
Mumbai
02.2006 - 09.2012
- Managed overall business operations, conceptualizing and implementing strategies to achieve annual sales targets.
- Oversaw budgeting, forecasting, and sales planning to optimize performance.
- Coordinated marketing activities with media houses for effective demand generation.
- Collaborated with purchase, production, supply chain, and legal departments to ensure operational efficiency.
- Monitored competition while converting and retaining customers for sustained growth.
- Developed multiple products as premium brands, challenging market leaders in India and abroad.
- Achieved 100% increase in DIY business turnover over three years, surpassing INR 3500 million.
- Recognized three times in six years for outstanding performance and appointed over 25 channel partners in India and more than 10 in SAARC countries.
Sales Manager – Projects
PIDILITE INDUSTRIES LTD
Mumbai
05.1998 - 02.2006
- Executed sales growth initiatives in Fevicol adhesives, paints, polishes, and construction chemicals.
- Enhanced distribution channels in retail and OEM sectors both domestically and internationally.
- Formulated strategies for sales growth, forecasting accuracy, budgeting effectiveness, targeting precision, and credit management.
- Recruited, trained, and developed workforce across multiple functions to drive performance.
- Prioritized key projects and cultivated relationships with customers, OEMs, and wood industries.
- Analyzed competitive landscape to convert prospects into long-term customers.
- Achieved four promotions during tenure based on performance excellence.
- Consistently retained high market share over four years across various regions.
Asst Product Manager
THE SUPREME INDUSTRIES LTD
Mumbai
04.1995 - 04.1998
- Expanded distribution network across retail, institutions, and HORECA segments.
- Increased regional sales by sixty percent, boosting turnover from INR 190 million to INR 340 million.
- Appointed over 25 distributors and more than 2000 Mandap decorators to enhance market presence.
- Successfully launched new product, achieving consistent sales and high turnover.
- Managed sales planning, forecasting, budgeting, and credit control in trade effectively.
- Converted and retained customers for long-term partnerships.
- Developed product strategies and roadmaps for new offerings in collaboration with cross-functional teams.
- Monitored competition to identify market trends and opportunities.
Asst Sales Manager
LUXOR PEN CO PVT LTD
Delhi
03.1992 - 04.1995
- Expanded distribution network across retail and corporate segments in Western India.
- Developed sales strategies that nearly doubled revenue, achieving annual turnover of INR 300 million.
- Managed a team of over 45 personnel, focusing on recruitment, training, and development.
- Successfully launched new products, establishing consistent sales with substantial turnover.
- Retained significant market share despite competition from local and unorganized sectors.
- Established a solid foundation in corporate gifting for breweries, pharma, and FMCG products.
- Oversaw branch management functions to enhance profitability and increase market share.
- Collaborated with local vendors for manufacturing new products to meet market demands.
Sales Executive
POLAR INTERNATIONAL LTD
Kolkata
02.1991 - 04.1992
- Increased sales for ceiling fans and water submersible pumps in Maharashtra and Goa by 1.5 times.
- Expanded distribution network across retail and builder segments to enhance reach.
- Appointed channel partners in strategic markets to drive growth initiatives.
- Established competitive positioning amidst local brand challenges.
- Controlled outstanding balances while boosting market share and profitability.
- Enhanced service centers statewide for prompt customer servicing.
- Retained market share through premium product offerings, improving branch profitability.
- Managed client relationships to strengthen customer loyalty and satisfaction.
Senior Sales Representative
GODREJ SOAPS LTD
Mumbai
05.1986 - 01.1991
- Expanded distribution network in retail sector for soaps, toiletries, and detergents.
- Developed sales strategies, resulting in over 40% growth in Mumbai, Saurashtra, and Baroda.
- Launched multiple products including edible oil and Jumpin drink, achieving significant market presence.
- Cultivated strong relationships with retail partners to enhance product visibility and sales.
- Appointed channel partners in strategic markets to drive growth and increase market share.
- Collaborated with marketing teams to formulate promotional strategies for successful product launches.
- Negotiated contracts with key clients to secure profitable agreements and ensure smooth operations.
- Recognized as highest incentive earner in Mumbai and Gujarat for two consecutive years.
Education
MBA - Sales & Marketing
NMIMS
Mumbai04-2021
Diploma in Business Management - Sales & Marketing
NMIMS
Mumbai04-2018
Commerce Graduate - Financial Management, Export Management, IP
Mumbai University
ANDHERI EAST03-1985
Certified course - MS Office
Apple computers
MumbaiSkills
- Windows operating system
- Microsoft Office suite
- Financial accounting software
- CRM and SAP expertise
Countries Covered:
- India, Indonesia, Singapore, Malaysia, Vietnam, Thailand, Hong Kong, China, Bangladesh, Nepal, Sri Lanka, Uzbekistan, UAE, Bahrain, Saudi Arabia, Kuwait, Egypt, Nigeria, Cameroon, Burkina Faso, Nairobi, Ethiopia, and Qatar
References
I can provide suitable references from the Reporting Heads of past Companies on demand.
Extracurricular Activities
Associated with Research based Institute. Conducting Campus based Interviews. Project report on Consumer behaviour.
Disclaimer
The above information is true to the best of my knowledge.
Development Programs
- Kaizen
- Total Quality Management
- Six Sigma
- Value Selling Skill
Personal Information
- Passport Number: U3997881
- Notice Period: 3 months
- Date of Birth: 05/09/65
- Nationality: Indian
Accomplishments
- Received Certificates & Awards in Godrej, Supreme Inds, Pidilite, Huntsman and Atul Limited for Best Performance
Timeline
Senior General Manager – Marketing
WICTOR CHEMICAL INDUSTRIES PVT LTD
05.2023 - Current
Asst Vice President S&M
VIPUL ORGANICS LIMITED
04.2022 - 09.2022
Business Unit Head
PIONEER ADHESIVES INC
11.2018 - 03.2022
President – Sales & Mktg
VERSATILE BONDS PVT LTD
07.2016 - 07.2018
General Manager – Sales
ATUL LIMITED
09.2012 - 07.2016
Head Sales DIY
HUNTSMAN ADVANCED MATERIAL (I) PVT LTD
02.2006 - 09.2012
Sales Manager – Projects
PIDILITE INDUSTRIES LTD
05.1998 - 02.2006
Asst Product Manager
THE SUPREME INDUSTRIES LTD
04.1995 - 04.1998
Asst Sales Manager
LUXOR PEN CO PVT LTD
03.1992 - 04.1995
Sales Executive
POLAR INTERNATIONAL LTD
02.1991 - 04.1992
Senior Sales Representative
GODREJ SOAPS LTD
05.1986 - 01.1991
MBA - Sales & Marketing
NMIMS
Diploma in Business Management - Sales & Marketing
NMIMS
Commerce Graduate - Financial Management, Export Management, IP
Mumbai University
Certified course - MS Office
Apple computers
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