Microsoft NAVISION
Strategic Planning and Operational Excellence professional with experience in efficiently managing entire gamut of business operations. Offering 21+ years of experience as a Techno - Commercial strategic planning in sales & marketing. I am an expert in defining baseline and improving metrics as well as steering end- to end operations and driving initiatives towards top and bottom-line growth.
Gained expertise in performing cost estimations, negotiations and settlement.
My experience in overseeing entire pan India Techno - Commercial Sales for various Specialty & Commodity Chemicals for various market segments (Like Paint, Plastic, Rubber, Paper & Board, Ceramics, Personal & Oral Care Industry, Insecticides, Pigments & Dispersions, Construction Chemicals, Soaps & Detergents, INKS, Catalyst Manufacturers for refinery, etc) has helped me lot in achieving various business objectives. I have acquired expertise in seizing control of critical problem areas and delivering on organization/customer commitments.
I have worked with teams/ colleagues of varied backgrounds. Believe in innovation and have tried to apply that to the business models. Relationship building is key and I believe this has helped me identify opportunities, develop focus and provide customized solutions seamlessly.
1. TEAM BUILDING:
To develop and maintain a highly motivated and effective Sales force and marketing team. This would involve taking necessary steps to train, develop and motivate the sales & marketing team and to help and guide them in acquiring the necessary knowledge and skills in this regard so that they are able to carry out their responsibilities effectively. He will provide leadership of a high order to his team.
2. SALES, MARKETING & DISTRIBUTION:
a) To manage the activities of the Sales & Marketing department of the Company in a professional and effective manner.
b) To analyse market trends and business opportunities both in India and abroad and develop strategies and plans for sales and profit maximization.
c) To develop and implement strategies and plans in the field of credit management, pricing etc. and to develop commercial skills in the Sales & Marketing team so as to ensure achievement of objectives set in these areas.
d) To ensure effective inter-action and rapport with all important Agents, Distributors and Customers through direct visits and other means of communication and with others through the Sales & Marketing team.
e) To achieve Annual Top line Volume and Value Sales Target and desired bottom line.
f) To develop, retain and track Key Customer Accounts and develop USP for RPL Business.
3. PLANNING & REVIEWS:
a) To develop short term (one year), medium term (2-3 Years) and long term (5 years) Business plans for the Company in the area of sales, marketing and distribution as also strategies relevant to these plans and to implement such approved plans & strategies in the most cost effective manner.
b) To ensure the conduct of periodical reviews and initiate remedial action, where required.
c) To give sales forecast, draw the production plan and make required minimal changes during the month.
d) To analyse sales data, monitor and analyse performance metrics and suggest continuous improvement.
4. CO-ORDINATION:
a) To co-ordinate with R & D and production departments for the development of new products and improvement in the quality of existing products, where required.
b) To co-ordinate with other departments of the Company to ensure better and effective controls over credit, overhead expenses, sales tax forms and other relevant areas.
5. REPORTING:
a) To collect the required information and data on a continuous basis regarding sales performance, credit management, collection of sales tax forms, business opportunities, competition, market conditions and intelligence etc. from the sales force and other sources and to submit meaningful reports to the Company's Management at relevant intervals.
b) To keep the Company's management informed about important issues and decisions through regular inter-action.
Responsible all four Regions and Export Branch Operations (Administration, Sales (Revenue Generation), Payment Collection Targets) including NBD (New Business Development, New Segment Development) contribution of 30‑ 35% additional business.
Responsible for accomplishment of Sales Target / Revenue Generation of the Organisation with Maximum Gross Contribution, in Co‑ Ordination with Production, R & D, Logistics & QC Departments
Handling Techno‑ Commercial Team of 9 Peoples.
Techno‑commercial evaluation of business opportunities in Niche Market segments for better realisations (segments like Cosmetics, Rubber, and Coatings & INK).
Appointing and Establishing Distributor Network to Reach Customers and to increase Market Share in SME Sector.
Appointing & Establishing, Country wise Distributors to increase the Market share & Generate the Revenue taking advantage of Currency difference in Export Business.
Responsible to set Annual Sales Target / Budget and Annual Payment Collection as well as responsible for Making Marketing Budget for Attending and Participating Exhibitions, Seminars and Sales Promotion Activities of Sales & Marketing Team. Profile includes new product development. Interacting R & D, QC and Technical Department of organisation as well as at the customer end for new product developments to create Product Monopoly, and Appreciable Revenue generation for organisation.
Kaolin Clay Business in the segments
1. Paints & Coatings (Decorative – Water based ) ‑‑‑ 80% Share
2. Paper & Board Industry. ‑‑‑ 80 % Share
3. Personnel Care & Cosmetic Industry.
4. Rubber and Tire Industry ‑‑‑‑ 80% Share
5. Plastics (Master batches and Compounding)
6. Inks (Offset News Print Inks)
7. Soap & Detergent Industries (Hindustan Lever, Godrej, Jyoti Laboratories, Proctor & Gamble)
8. Pesticides & Insecticide Industry (UPL, HIL, Indofil, Pesticides India Ltd.)
9. Pigment Manufacturers (Ultramarine Blue, Nubiola)
10. Power Cables Manufacturers (Polycab, KEI, Syska, Philips, Anchor, etc)
11. Ceramic Industry (Tiles, Sanitary ware & Table Ware)
12. Construction Industry & in Construction Chemicals.
13. As a Specialty Filler in Petrochemical Industries Catalyst.
World wide number one Carbon Black Manufacturers & SuppliersCabot Carbon Black was doing their Sale (Stock & Sale as well as Indenting Sale Business thrugh H.R. Organ Chem Pvt. Ltd. I was selected and Appointed by Cabot Carbon Black for Sr. Sales Manager Position to handle their India and selected Asia Pacific and other selected continental Countries sale for Specialty carbon black and initially for first 6 months for Rubber grades too (As during my joining Cabot was winding their Rubber Black manufacturing from India.
Cabot Carbon Black Business in the segments
Paints & Coatings (Industrial & Decorative)
Plastics (Black Master batches and Compounding)
Inks (Liquid Inks (Gravure & Flexo), Offset Inks (Sheet fed, Web), UV Inks
Textile
Leather
Pigment Dispersions
Power Cables
Adhesive and Sealants
Wire and Cables
Paper
Metallurgy
1. Handling existing customers business as well as new Business developments in Existing Customers
2. New Business development with new as well as existing customers in different market segments and for value added products
3. Development of new business in the Niche market segment for generation of better gross contribution.
4. Responsible for achieving sales target, collection target and new business development for Cabot Carbon black.
5. Handling a team of 5 Business Managers (Region wise)
6. Handling Asian Paints Singapore, Shrilanka, Egypt units as well as Berger Paints Bangladesh, Nepal Unit for Carbon Black Business as an Export Activity.
Responsible for business development of paints & coatings SPB, silicon performance industries SPI and silicones sealants SBR.
Customers include customers in paints – industrial coatings, construction division and silicone sealants in retail business.
Involved in techno‑financial evaluation of business opportunities in the silicon resins in coatings & process industries to increase turnover of company. Leading the sales team and achieving sales profit revenue.
Overseeing institutional sales in pharmaceutical & petrochemicals industries.
Handling primary (distributor) sales as well as secondary (retail) sales for entire India for paints coatings – construction& silicon sealants. Total distributors 8 in institutional sales and 35 in retail sales in Silicone Sealants.
Establishing & developing new Silicon based Products with customers R&D, to enhance quality and performance of customer’s end products.
Managing technical support & manufacturing facilities, supporting customers to become number one in their field.
Interacting with R&D for analysis of competitor’s new products and development of matching quality with competitive sales price product.
Taking care of commercial aspects for new product launching, attractive packing and sales promotion activities, participations in various trade fairs by coordinating with finance department.
Key Accomplishments:
Enhanced the market share of company within a short period by adding major Industrial coating based clients, who were the 100% competitor’s clients.
Developed a new competitive tailor made product in the SPI (Specialty Performance Industry) business, as follows.
Silicone mould release agents in Tyre Industry, Rubber and Plastic mould makers.
Silicone in the Aluminum Die‑Casting Industry.
Accountable for the new Business Development in the Silicone Elastomer (Rubber) Industry as a core business in Specialty Performance Industry.
Here the developments were as a Techno commercial Sales, R& D as well as Technical department interaction at customer and our end to develop Silicone Rubber formulations with perfect Silicone Polymer / Resin /Oil selection from case to case as well as selection and confirmation about ingredients like Reinforcing Fillers – Fume Silica, Carbon Black to develop Solid Rubber (HTV), LSR, RTV grade rubber with different cross linking mechanism. Achievement in developing the SBR (Sealant) business in the Natural curing RTV & Acitoxy Curing Sealants for Leading Companies like ANABOND & PIDILITE, by supplying Silicone Oil, Gum.
Launched silane and silane ‑ siloxane business with the top pharmaceutical and construction chemicals manufacturing companies.
Started TES (Tri Ethyl Silicates) business for Chemicals and Corrosion Resistance Coatings with Asian PPG, KNPL, PPG, Marpol, etc.
Achievement in developing the SBR (Sealant) business in the Naural curing RTV & Acitoxy Curing Sealants for Leading Companies like ANABOND & PIDILITE, by
supplying Silicone Oil, Gum.
o Launched silane and silane ‑ siloxane business with the top pharmaceutical and construction chemicals manufacturing companies.
o Started TES (Tri Ethyl Silicates) business for Chemicals and Corrosion Resistance Coatings
Responsibilities:
Responsible for sales of coating chemicals and construction chemicals (POLYMER EMULSION) grades Sale In the Market Segments like Paints, Ink, Construction Chemicals, Leather, Textile Auxiliaries, etc
Techno‑financial evaluation of business opportunities to increase turnover of company.
Led a team of Sales Executives & Management Trainees.
Involved in approving of Products from 3rd Parties like Professional labs and Institutes. Established good network of builders, architectures, Consultants, Contractors with the distribution line.
Key Accomplishments:
Increased the market share of company in the acrylic, styrene acrylic, VAM ‑ VIOVA emulsions business.
Developed new retail & project distributors network in key landmarks.
Made a benchmark of Indofil products in the paints, construction and Textile industry.
Developed new customers in the paints – coating, Textile and construction chemical division with the interaction and healthy support from R&D department. Launched business with various RMC’S.in Construction Chemicals
Approved and registered the products with various Government bodies like BMC, CPWD, PWD, BARC, NMMC MSRDC, MMRD and Delhi Metro, etc.
General sales techniques
undefined1. Product project participation at Wacker Germany(München HO & Burgahusen) for one month especially for SREP (Silicone Resin Emulsion Paint) and Construction Chemicals Products.
2. Product project participation at Wacker Germany and Thailand for Silicone Sealants.
3. Team Project Leader to start Construction Chemicals as a new product line at INDOFIL Chemicals.
4. Team Partner in Water & Dust Repellent / SREP development with leading Paint (Asian, Berger, Kansai Nerolac Paints) during Wacker Silicones Tenure.
5. Key Team Leader in Joint Venture project with Unilever for development ofSpecialty Filler for Face Scrubber product as well as Oral Care product (Tooth Paste & Powder) of Unilever
Microsoft NAVISION
SAP
1. “Effective Utilities and Energy Conservation Bhabha Atomic Research Center”, Trombay, Mumbai “Study on Fractional