Key Deliverables
Designing Strategic Business Plans for the Business Unit; ensured compliant business growth., Developing pricing strategies for the department; efficiently handled collection planning and managing new policies / market activities., Monitoring performance of the unit and tracking productivity like volume and growth., Planning, organizing and implementing innovative business plans & strategies to improve the product awareness and escalate business volumes., Overseeing modern trade channel and retail management in addition to sales., Implementing training & development initiatives for improved productivity, building capability and quality enhancement for existing employees & new recruits., Overseeing Marketing & Sales Operations for achieving increased growth & profitability in the given territories., Appointing & networking with reliable dealer & direct marketing associates, resulting in deeper market penetration and wider market reach with accountability of achieving sales targets as per their productivity., Conducting competitor analysis by keeping abreast of market trends to achieve market share metrics., Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility., Monitoring on promoters and promotional activity along with optimum utilization of POP material., Devising & implementing pre & post marketing activities for the successful launch of new ventures/ products., Maintaining excellent service levels for the satisfaction of customers., Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat & referral business., Responsible for sales and collection targets for dealer in various regions., Managing large teams as well as mentoring & guiding the team members; ensuring their overall development., Identifying manpower requirements through proper planning and analysis.