Summary
Overview
Work History
Education
Skills
Websites
Fun Facts
Languages
Hobbies and Interests
Timeline
Generic
Milva Povo

Milva Povo

Mumbai

Summary

Seasoned professional with 18 years in advertising and media, excelling in sales, client servicing, and digital media planning. Proven track record of meeting deadlines and delivering results in high-pressure environments. Expertise in strategic thinking and building lasting client relationships. Passionate about leveraging industry trends to enhance business growth.

Overview

19
19
years of professional experience

Work History

VP – Monetization India

Think Result
07.2025 - Current
  • Develop and execute the overall revenue monetization aligned with company goals.
  • Build and maintain strong, long-term relationships with key partners and stakeholders with agencies and clients
  • Lead revenue acceleration with top clients and agencies.
  • Work cross functional with internal sales and operations teams to integrate Think Result offerings, co-develop go-to-market strategies and ensure mutual success.

Sales Director - India

Seedtag India Private Limited
01.2023 - 02.2025
  • Sales Strategy and Planning: Develop and execute sales strategies to achieve revenue targets for India and APAC markets, expand client relationships, and drive business growth.
  • Client Relationship Management: Build and maintain strong relationships with existing and potential clients across the region, understanding their digital media needs and providing tailored Seedtag solutions.
  • New Business Development: Identify and pursue new business opportunities among potential clients and their Media agencies, developing and pitching customized digital media proposals to prospective clients.
  • Team Leadership and Management: Lead and manage a team of sales professionals, providing guidance, training, and support to ensure they meet sales targets and deliver exceptional client service.
  • Revenue Growth and Forecasting: Achieve revenue targets, forecast sales performance, and provide insights on market trends and competitor activity.
  • Digital Media Product Knowledge: Stay up-to-date on digital media trends, products, and technologies, ensuring a deep understanding of the company's digital media offerings.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product, and operations, to ensure alignment and effective communication.

Head of Sales - India

Blis Media Private Limited
08.2018 - 12.2022
  • Create, analyze and develop strategies for driving new business within India region.
  • Leveraging new relationships to build pipeline of opportunity across Blis product set.
  • Target customers within India media agencies and brands direct.
  • Conversion of pipeline and acquisition of new customers and accounts to achieve aggressive targets.
  • Develop and manage relationships with potential clients, influences and key stakeholder.
  • Ensure on boarding, implementation and billing of new clients.
  • Work closely with programmatic team to uptake spends on Blis.

Business Director - Business development and Servicing

GroupM Media Private Limited (WPP group) - Madhouse India
11.2014 - 08.2018
  • Dual role of business development and client servicing for tactical and annual media campaigns.
  • Work closely with partners/vendors to derive the best possible solutions and innovations for clients as per requirements.
  • Ensure timely billing instructions for Revenue and Commercial Reporting Manage a team independently by delegating and supervising job tasks in order to meet deadlines.

Project Manager- Client Servicing (India Region)

Flip Media Corporation
08.2013 - 10.2014
  • Lead and coordinate the delivery of all creative projects on STC, ensuring they are executed as per campaign plan and timelines.
  • Single touch point for local and regional production.
  • Monitor competitive environment.
  • Actively monitor project risks and scope creep to foresee/identify potential problems and proactively identify solutions to address them in advance.
  • Consistently identify needs that others may not recognize and ensure approaches and solutions are linked to objectives and future needs.
  • Communicate and document project status and strategic recommendations to team members and senior management on a regular basis; escalate issues accordingly via the appropriate channels.
  • Provide content supervision and quality assurance.
  • Create production and technical briefs to the teams for all the digital media campaigns which include paid and owned media campaigns.

Business Manager

GroupM Media Private Limited (WPP group) - MEC Interaction
Mumbai
11.2010 - 02.2013
  • Key mobile media marketing resource for all MEC, Mumbai. The key clients I work on are Colgate Palmolive Ltd, Reliance Communications, DHL Logistics, Singapore Tourism Board, Singapore Airlines, Nivea and BIG CBS network.
  • Plan and integrate Mobile Marketing solutions for brands across mobile media verticals on app. development & distribution, WAP advertising, SMS & LBA.
  • Facilitate and align with the internal digital team on exploring opportunities on mobile.
  • Create business opportunities by working closely with brand managers among the allocated clients.
  • Conduct digital days for clients every month to walk thru innovations and competitive mapping.
  • Recommend concepts for brands on relevant mobile marketing mediums during their advertising campaigns.
  • Strategize annual plans for clients marketing activities.
  • Vendor negotiations and management.

Key Accounts Manager

Radio City
Mumbai
05.2009 - 06.2010

Senior Associate - Senior Executive Corporate Sales & Biz Development

Hindustan Times Music and Entertainment
04.2008 - 05.2009

Senior Associate - Business Development

Active Media Technology Pvt. Ltd
Mumbai
08.2007 - 04.2008

Executive- Client servicing / New business development

STRINGS ADVERTISING PVT. LTD
Mumbai
05.2006 - 07.2007

Education

Bachelors - Mass Media, Advertising

St. Andrews College
Mumbai
04.2006

Higher School Certificate -

Indian School Muscat
04.2003

Skills

  • Sales & Business Development
  • Team Management
  • Media Management
  • Problem solving
  • Decision making
  • Organisational skills
  • Marketing
  • Agency and Client Relationship Management
  • Communication Skills
  • Digital Media
  • Media Technology
  • Strategic Thinking

Websites

Fun Facts

  • Devoted wife
  • Hands-on mom
  • Football Mom to my son
  • Chef on demand
  • Travel enthusiast
  • Musically tuned

Languages

  • English
  • Hindi
  • Basic Spanish
  • Basic French

Hobbies and Interests

  • Attained the post of Certified Toastmaster (CTM) from The Toastmasters Association, wherein I headed my team as a leader for 2 terms.
  • Emcee mid-sized events solely during my leisure.
  • Flair for event organizing and have been the main coordinator for many such like events.

Timeline

VP – Monetization India

Think Result
07.2025 - Current

Sales Director - India

Seedtag India Private Limited
01.2023 - 02.2025

Head of Sales - India

Blis Media Private Limited
08.2018 - 12.2022

Business Director - Business development and Servicing

GroupM Media Private Limited (WPP group) - Madhouse India
11.2014 - 08.2018

Project Manager- Client Servicing (India Region)

Flip Media Corporation
08.2013 - 10.2014

Business Manager

GroupM Media Private Limited (WPP group) - MEC Interaction
11.2010 - 02.2013

Key Accounts Manager

Radio City
05.2009 - 06.2010

Senior Associate - Senior Executive Corporate Sales & Biz Development

Hindustan Times Music and Entertainment
04.2008 - 05.2009

Senior Associate - Business Development

Active Media Technology Pvt. Ltd
08.2007 - 04.2008

Executive- Client servicing / New business development

STRINGS ADVERTISING PVT. LTD
05.2006 - 07.2007

Bachelors - Mass Media, Advertising

St. Andrews College

Higher School Certificate -

Indian School Muscat

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