MS SQL
Minakshi Tawde
Strategy Analyst & Campaign Manager
Mumbai
Summary
Accomplished Professional with more than 13+ years of proven excellence in Collection Strategy, MIS, Campaign Management, Vendor Management, and Analyst roles.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager
Kotak Mahindra Bank Ltd.
Mumbai
11.2015 - Current
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Plan and implement long /short term collection strategy and execute SMS /EMAIL campaign on “NPA POOL” to achieve business objective.
- Validate and verify all data set before release across pan India.
- Interact with relevant stakeholder (Agency, DRA, Bureau, Service Team, UNICA and Gupshup) across team to build the process.
- Conceptualize and automate process to save time and improve efficiency.
- Coordination with business in framing their strategic initiatives, tracking process, implementing changes.
- Deliver regular campaigns KPIs report and prepare monthly /quarterly/semiannual HO analysis in required format.
- Measure and report the outcome of deployed campaigns to management on regular basis.
- Manage special project e.g. Customer research, Property Auction, Agency Intimation Campaign, Agency performance, CASA & CRN analysis, highly potential customer.
- Design the campaigns for field collection team , collection agencies and according to business needs.
- Understand the campaigns requirement and execute campaigns as per calendar across channels on time.
- Design and develop workflow in Gupshup Pre-campaigns analysis for opportunity sizing.
- Form the template as needed and follow Template approval process e.g. BH approval, L&C, DLT upload process.
- Co-ordinate with Customer Service team and maintain DNC register to reduce customer escalations in future.
- Agency show cause notice analysis on MOM basis.
- Preparation of Allocation, Indus, M-Collection, Online payment performance review.
- Monitor templates on DLT platform according to TRAI guidelines.
- Maintain Consolidated Templates master and generate templates code for seamless process.
- Release awareness mail to pertaining policy, Process and protocol.
Officer - Processing
ADFC - HDFC Bank Ltd
Mumbai
09.2010 - 11.2015
- With the help of (IPT ) India portfolio tracker and City wise tracker Check Daily Logins Disbursement ,and release Daily Pan India movement and check unusual movement of portfolio / branches.
- Publishing Dashboards, Newsletters, MIS Packs, Decks, Analysis on Nonstarters, Cheque Bounce, etc. for respective products and as per respective timelines.
- Stay abreast with the latest policy changes and translate this learning to understand the movements in the portfolio.
- Data Mining and data management for all the unsecured products to make the data available for the Management and Policy Team/ Line Teams as and when required using SQL, FoxPro and Aqua Data.
- Liaising and Coordinating with several teams viz. Line Credit, Policy, Product, Process and Operations for various analysis at PAN India, Regional and Location level.
- Standardization and Automation of MIS and MIS Process Creating Data forms in Excel.
Admin Manager
Nestle ACE Venture
Mumbai
01.2010 - 09.2010
- Implementation and maintenance of Bank book, Challans, Voucher and all other accounts related job in Tally Software.
- Handling daily petty cash expenses.
- Managing Admin related daily activities including vendor management.
- Handled Audits & Inspections which include vendor audits.
- Handled client escalation matrix to resolve queries within TAT.
- Managed Vendor payment on Month on Month basis.
- Communicate with vendors and process delivery as per requirement.
- Check end to end delivery order before dispatched for delivery.
Education
MBA - Finance
Chetana’s R.K Institute of Management And Research
Mumbai 07.2012 - 05.2015
Bachelor of Commerce - Commerce
SRM College
Kudal 06.2005 - 05.2008
Skills
Leadership
MS-SQL
ChatBot
Analytics
Time Management
Strategy development
Accomplishments
- RARD ChatBot implementation since inception
Affiliations
- Certified industrial Accountant (ICA) PUNE
- Tally 7.2 + VAT
Software
Hobbies
- Singing
- Reading
- Leisure Cycling
Passport
L6035827
References
References shall be made available on request.
Timeline
Manager
Kotak Mahindra Bank Ltd.
11.2015 - Current
MBA - Finance
Chetana’s R.K Institute of Management And Research
07.2012 - 05.2015
Officer - Processing
ADFC - HDFC Bank Ltd
09.2010 - 11.2015
Admin Manager
Nestle ACE Venture
01.2010 - 09.2010
Bachelor of Commerce - Commerce
SRM College
06.2005 - 05.2008