MS SQL
Minakshi Tawde
Strategy Analyst & Campaign Manager
Mumbai
Summary
Accomplished Professional with more than 13+ years of proven excellence in Collection Strategy, MIS, Campaign Management, Vendor Management, and Analyst roles.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager
Kotak Mahindra Bank Ltd.
Mumbai
11.2015 - Current
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Plan and implement long /short term collection strategy and execute SMS /EMAIL campaign on “NPA POOL” to achieve business objective.
- Validate and verify all data set before release across pan India.
- Interact with relevant stakeholder (Agency, DRA, Bureau, Service Team, UNICA and Gupshup) across team to build the process.
- Conceptualize and automate process to save time and improve efficiency.
- Coordination with business in framing their strategic initiatives, tracking process, implementing changes.
- Deliver regular campaigns KPIs report and prepare monthly /quarterly/semiannual HO analysis in required format.
- Measure and report the outcome of deployed campaigns to management on regular basis.
- Manage special project e.g. Customer research, Property Auction, Agency Intimation Campaign, Agency performance, CASA & CRN analysis, highly potential customer.
- Design the campaigns for field collection team , collection agencies and according to business needs.
- Understand the campaigns requirement and execute campaigns as per calendar across channels on time.
- Design and develop workflow in Gupshup Pre-campaigns analysis for opportunity sizing.
- Form the template as needed and follow Template approval process e.g. BH approval, L&C, DLT upload process.
- Co-ordinate with Customer Service team and maintain DNC register to reduce customer escalations in future.
- Agency show cause notice analysis on MOM basis.
- Preparation of Allocation, Indus, M-Collection, Online payment performance review.
- Monitor templates on DLT platform according to TRAI guidelines.
- Maintain Consolidated Templates master and generate templates code for seamless process.
- Release awareness mail to pertaining policy, Process and protocol.
Officer - Processing
ADFC - HDFC Bank Ltd
Mumbai
09.2010 - 11.2015
- With the help of (IPT ) India portfolio tracker and City wise tracker Check Daily Logins Disbursement ,and release Daily Pan India movement and check unusual movement of portfolio / branches.
- Publishing Dashboards, Newsletters, MIS Packs, Decks, Analysis on Nonstarters, Cheque Bounce, etc. for respective products and as per respective timelines.
- Stay abreast with the latest policy changes and translate this learning to understand the movements in the portfolio.
- Data Mining and data management for all the unsecured products to make the data available for the Management and Policy Team/ Line Teams as and when required using SQL, FoxPro and Aqua Data.
- Liaising and Coordinating with several teams viz. Line Credit, Policy, Product, Process and Operations for various analysis at PAN India, Regional and Location level.
- Standardization and Automation of MIS and MIS Process Creating Data forms in Excel.
Admin Manager
Nestle ACE Venture
Mumbai
01.2010 - 09.2010
- Implementation and maintenance of Bank book, Challans, Voucher and all other accounts related job in Tally Software.
- Handling daily petty cash expenses.
- Managing Admin related daily activities including vendor management.
- Handled Audits & Inspections which include vendor audits.
- Handled client escalation matrix to resolve queries within TAT.
- Managed Vendor payment on Month on Month basis.
- Communicate with vendors and process delivery as per requirement.
- Check end to end delivery order before dispatched for delivery.
Education
MBA - Finance
Chetana’s R.K Institute of Management And Research
Mumbai 07.2012 - 05.2015
Bachelor of Commerce - Commerce
SRM College
Kudal 06.2005 - 05.2008
Skills
Leadership
Accomplishments
- RARD ChatBot implementation since inception
Affiliations
- Certified industrial Accountant (ICA) PUNE
- Tally 7.2 + VAT
Software
Hobbies
- Singing
- Reading
- Leisure Cycling
Passport
L6035827
References
References shall be made available on request.
Timeline
Manager
Kotak Mahindra Bank Ltd.
11.2015 - Current
MBA - Finance
Chetana’s R.K Institute of Management And Research
07.2012 - 05.2015
Officer - Processing
ADFC - HDFC Bank Ltd
09.2010 - 11.2015
Admin Manager
Nestle ACE Venture
01.2010 - 09.2010
Bachelor of Commerce - Commerce
SRM College
06.2005 - 05.2008
Similar Profiles
Sveta KakerlaSveta Kakerla
DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811
Parth Kiran BorseParth Kiran Borse
Deputy Manager – Branch Operations Manager at Kotak Mahindra BankDeputy Manager – Branch Operations Manager at Kotak Mahindra Bank
Akhil BansalAkhil Bansal
Senior Manager at Kotak Mahindra Bank LimitedSenior Manager at Kotak Mahindra Bank Limited
Harsh FuletraHarsh Fuletra
Collection Executive at Kotak Mahindra BankCollection Executive at Kotak Mahindra Bank
Aditya ApteAditya Apte
Product Manager at ProgIST Solutions LtdProduct Manager at ProgIST Solutions Ltd