Painting, Dancing, Reading, Traveling
Minal Chatterjee
Corporate Communications
Noida
Summary
High-achieving senior executive bringing expertise in strategic communications planning and execution. Offers 15+ years of specialized communications in FMCG industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Founder and CEO
Paint Lab
Noida
08.2020 - 07.2022
- Facilitated over $50,000 in revenue during 1.5 + years of operations.
- Built and managed team of 15 professionals focused on providing creative learning solutions.
- Leveraged visionary leadership skills to build an early stage startup and create a product market fit.
- Directed technological improvements, building conversion funnels for customer acquisition.
- Managed digital marketing, website user flow and content creation.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Identified business development challenges and customer concerns for proactive resolution.
- Interviewed, supervised and motivated team members to achieve optimal productivity.
Corporate Communications Specialist
Unilever
Noida
09.2011 - 04.2020
- Conceptualized, developed, and executed corporate and sustainability communications strategies for conglomerates including Unilever, Aditya Birla Group, ITES companies globally.
- Created unified messaging for internal and external stakeholders by working closely with Function Heads and Top Management.
- Conceptualized, developed, wrote and edited Sustainability reports, Annual Reports and CSR reports.
- Prepared organizational publications for internal audiences such as employee newsletters, factory communications, townhall communications, review presentations, and farewell speeches.
- Developed progress tracking decks and tools for Corporate Governance interactions and media relations initiatives.
- Prepared and edited publications for external audiences such as AGM speeches, thought leadership articles, presentations, theme notes and press releases.
- Created professional social media messaging through content development, SEO blogs, trend analysis and by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Leveraged graphic designing skills to design collaterals like Newsletter, Emailers, Posters, Banners, Cover pages etc
Corporate Communications Executive
Hindustan Unilever Limited
Mumbai
04.2008 - 01.2011
- INTERNAL COMMUNICATIONS
- Reviewed employee concerns and identified new opportunities to drive communication strategies.
- Located bottlenecks to streamline existing employee engagement and communication processes.
- Utilized appropriate digital tools to manage multi-location communications processes.
- Prepared and drafted new internal policies to benefit company in meeting communications objectives.
- Organized and managed townhall meetings, and employee events.
- Engaged in storytelling, and designing for engaging and motivating internal audience.
- EXTERNAL COMMUNICATIONS
- Independently conducted media events, visits, and interviews for Top Management of the company with Indian and International Media.
- Developed external communications publications like press releases, theme notes, presentations, media responses, and website content.
- Supported in organizing media training workshops.
- CRISIS & ISSUES MANAGEMENT
- Assisted the Head of Corporate Communications during Taj Attack in Mumbai.
- Reviewed external response and communications on various sensitive issues in the company.
Associate Consultant
Hanmer & Partners Public Relations
Mumbai
08.2007 - 01.2008
- Improved media relations performance for Financial sector clients.
- Analyzed and identified focus areas for reputation management.
- Provided recommendations and solutions through placement of stories in the right news platforms.
- Tracked and reported progress on media coverage and positive image building performance.
Trainee Account
Adfactors Public Relations
Mumbai
01.2007 - 07.2007
Assistant Manager - Sales
Connexion (India) Pvt. Ltd
Vadodara
01.2005 - 06.2005
Assistant Manager
Citigroup, FAG Bearings India Ltd
Vadodara
06.2003 - 08.2004
Education
Post-Graduation Diploma - Communication Management
Indira School OfCommunication
Pune 04.2005 - 04.2007
Post Graduate - Marketing and Sales Management
RajendraPrasad Institute OfCommunication AndManagement
Vadodara 04.2004 - 04.2005
Bachelor Of Computer Applications -
Maharaja SayajiraoUniversity
Vadodara 04.2000 - 04.2003
Skills
Content Writing
Certification
GRI Certified training on Sustainability Reporting
Interests
Timeline
Founder and CEO
Paint Lab
08.2020 - 07.2022
Digital Marketing Certification Course from Digital Vidya
08-2016
GRI Certified training on Sustainability Reporting
04-2016
Web-designing and graphic designing
04-2012
Corporate Communications Specialist
Unilever
09.2011 - 04.2020
Corporate Communications Executive
Hindustan Unilever Limited
04.2008 - 01.2011
Associate Consultant
Hanmer & Partners Public Relations
08.2007 - 01.2008
Trainee Account
Adfactors Public Relations
01.2007 - 07.2007
Post-Graduation Diploma - Communication Management
Indira School OfCommunication
04.2005 - 04.2007
Assistant Manager - Sales
Connexion (India) Pvt. Ltd
01.2005 - 06.2005
Post Graduate - Marketing and Sales Management
RajendraPrasad Institute OfCommunication AndManagement
04.2004 - 04.2005
Assistant Manager
Citigroup, FAG Bearings India Ltd
06.2003 - 08.2004
Bachelor Of Computer Applications -
Maharaja SayajiraoUniversity
04.2000 - 04.2003
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