MINI JAIN
Assistant Manager - Digital Services
Gurugram, Haryana,HR
Summary
Dynamic manager and analytical problem-solver with a proven ability to build and lead high-performing teams while fostering a positive work environment. Expertise in cultivating strong customer relationships and leveraging independent decision-making skills to drive organizational success. Committed to enhancing employee engagement through targeted training, effective monitoring, and morale-boosting initiatives that elevate overall performance. Results-oriented leader dedicated to creating a culture of collaboration and excellence within the workplace.
Overview
14
14
years of professional experience
1
1
Certification
3
3
Languages
Work History
Assistant Manager – Digital Services
Cybermedia India Limited
04.2024 - Current
- Led end-to-end marketing campaigns across diverse verticals, aligning with brand goals and performance KPIs.
- Specialized in Meta platforms and digital strategies to drive growth for B2B, B2C, and eCommerce brands globally.
- Planned and executed data-driven paid media across Meta, Google Ads, LinkedIn, and Pinterest.
- Optimized campaigns in real-time based on performance metrics to maximize ROI and reduce CPA.
- Utilized audience insights, A/B testing, and competitive analysis to enhance targeting and creatives.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
Sr. Executive – Digital Operations and Platform
Wipro Limited
03.2022 - 03.2024
- Managed multi-channel marketing campaigns for small businesses across diverse industry verticals.
- Applied deep expertise in Meta platforms to drive growth and engagement through targeted ad strategies.
- Led team coordination and tracked performance data using MS Excel to consistently meet KPIs.
- Meta Certified Digital Marketing Associate, demonstrating core proficiency in Meta advertising tools.
- Meta Certified Media Planning Professional, specializing in strategic media planning and audience targeting.
Digital Marketing Manager
Spardha Learnings Pvt. Ltd.
06.2021 - 10.2021
- Managed and optimized paid campaigns across Facebook, Instagram, Google, and Indeed.
- Created content for blogs and social media calendars across Facebook, LinkedIn, Instagram, and YouTube.
- Tracked and reported monthly lead generation for trainer recruitment across multiple categories.
- Evaluated ad performance to improve campaign effectiveness and ROI.
- Planned and executed targeted email and referral marketing campaigns.
Content Writer
Absolute Nutrition Pvt. Ltd.
11.2019 - 11.2020
- Developed SEO-optimized content for website blogs, social media, and e-commerce platforms including Amazon and HealthKart.
- Managed monthly social media calendars and handled Facebook and Instagram accounts end-to-end.
- Planned and executed live sessions with brand athletes and coordinated closely with design teams for campaign assets.
- Conducted quality checks on visual and written content while maintaining backend blog processes.
- Tracked and analyzed social media campaigns, including micro-influencer promotions and paid ads on Facebook and Instagram.
Social Media Executive / Freelance Writer
Socioblend.com
05.2016 - 08.2018
- Creating content for the website blog on a regular basis
- Generating backlinks and social promotion, Off-page Search Engine Optimisation
Freelance Content Writer
Socioblend.com
01.2014 - 01.2018
- To write articles on the latest news and updates of the social media industry.
- To come up with strategies and tools to help the users promote the social media platforms.
- Writing blogs on tips and suggestions that can improve the marketers.
Content Writer
D-Ad Drive (Online Ad Magazine)
04.2011 - 09.2013
- To write reviews about the latest TVCs (Television commercials), mostly domestic.
Education
Master of Mass Communication -
Guru Jambeshwar University of Science & Technology
01.2016
Bachelor of Journalism and Mass Communication - undefined
Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University
01.2010
HSC - undefined
CBSE Board
01.2010
SSC - undefined
CBSE Board
01.2007
Skills
Operational efficiency management
Certification
Certification of Search Engine Optimization Training, SEO training Point Bangalore- Nov,2018- Jan 2019
Interests
Books, Music, Movies, Travel, Coffee
Timeline
Assistant Manager – Digital Services
Cybermedia India Limited
04.2024 - Current
Sr. Executive – Digital Operations and Platform
Wipro Limited
03.2022 - 03.2024
Digital Marketing Manager
Spardha Learnings Pvt. Ltd.
06.2021 - 10.2021
Content Writer
Absolute Nutrition Pvt. Ltd.
11.2019 - 11.2020
Social Media Executive / Freelance Writer
Socioblend.com
05.2016 - 08.2018
Freelance Content Writer
Socioblend.com
01.2014 - 01.2018
Content Writer
D-Ad Drive (Online Ad Magazine)
04.2011 - 09.2013
Bachelor of Journalism and Mass Communication - undefined
Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University
HSC - undefined
CBSE Board
SSC - undefined
CBSE Board
Master of Mass Communication -
Guru Jambeshwar University of Science & Technology
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