MINI JAIN
Assistant Manager - Digital Services
Gurugram, Haryana,HR
Summary
Dynamic manager and analytical problem-solver with a proven ability to build and lead high-performing teams while fostering a positive work environment. Expertise in cultivating strong customer relationships and leveraging independent decision-making skills to drive organizational success. Committed to enhancing employee engagement through targeted training, effective monitoring, and morale-boosting initiatives that elevate overall performance. Results-oriented leader dedicated to creating a culture of collaboration and excellence within the workplace.
Overview
14
14
years of professional experience
1
1
Certification
3
3
Languages
Work History
Assistant Manager – Digital Services
Cybermedia India Limited
04.2024 - Current
- Led end-to-end marketing campaigns across diverse verticals, aligning with brand goals and performance KPIs.
- Specialized in Meta platforms and digital strategies to drive growth for B2B, B2C, and eCommerce brands globally.
- Planned and executed data-driven paid media across Meta, Google Ads, LinkedIn, and Pinterest.
- Optimized campaigns in real-time based on performance metrics to maximize ROI and reduce CPA.
- Utilized audience insights, A/B testing, and competitive analysis to enhance targeting and creatives.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
Sr. Executive – Digital Operations and Platform
Wipro Limited
03.2022 - 03.2024
- Managed multi-channel marketing campaigns for small businesses across diverse industry verticals.
- Applied deep expertise in Meta platforms to drive growth and engagement through targeted ad strategies.
- Led team coordination and tracked performance data using MS Excel to consistently meet KPIs.
- Meta Certified Digital Marketing Associate, demonstrating core proficiency in Meta advertising tools.
- Meta Certified Media Planning Professional, specializing in strategic media planning and audience targeting.
Digital Marketing Manager
Spardha Learnings Pvt. Ltd.
06.2021 - 10.2021
- Managed and optimized paid campaigns across Facebook, Instagram, Google, and Indeed.
- Created content for blogs and social media calendars across Facebook, LinkedIn, Instagram, and YouTube.
- Tracked and reported monthly lead generation for trainer recruitment across multiple categories.
- Evaluated ad performance to improve campaign effectiveness and ROI.
- Planned and executed targeted email and referral marketing campaigns.
Content Writer
Absolute Nutrition Pvt. Ltd.
11.2019 - 11.2020
- Developed SEO-optimized content for website blogs, social media, and e-commerce platforms including Amazon and HealthKart.
- Managed monthly social media calendars and handled Facebook and Instagram accounts end-to-end.
- Planned and executed live sessions with brand athletes and coordinated closely with design teams for campaign assets.
- Conducted quality checks on visual and written content while maintaining backend blog processes.
- Tracked and analyzed social media campaigns, including micro-influencer promotions and paid ads on Facebook and Instagram.
Social Media Executive / Freelance Writer
Socioblend.com
05.2016 - 08.2018
- Creating content for the website blog on a regular basis
- Generating backlinks and social promotion, Off-page Search Engine Optimisation
Freelance Content Writer
Socioblend.com
01.2014 - 01.2018
- To write articles on the latest news and updates of the social media industry.
- To come up with strategies and tools to help the users promote the social media platforms.
- Writing blogs on tips and suggestions that can improve the marketers.
Content Writer
D-Ad Drive (Online Ad Magazine)
04.2011 - 09.2013
- To write reviews about the latest TVCs (Television commercials), mostly domestic.
Education
Master of Mass Communication -
Guru Jambeshwar University of Science & Technology
01.2016
Bachelor of Journalism and Mass Communication - undefined
Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University
01.2010
HSC - undefined
CBSE Board
01.2010
SSC - undefined
CBSE Board
01.2007
Skills
Operational efficiency management
Collaborative team management
Performance review management
Budget optimization
Experienced in adapting content to brand tone
Adept at developing and executing targeted marketing initiatives
Digital marketing strategy
Analytical problem-solving
Strategic task assignment
Workforce scheduling
Analytical decision-making
Organizational time strategies
Certification
Certification of Search Engine Optimization Training, SEO training Point Bangalore- Nov,2018- Jan 2019
Interests
Books, Music, Movies, Travel, Coffee
Timeline
Assistant Manager – Digital Services
Cybermedia India Limited
04.2024 - Current
Sr. Executive – Digital Operations and Platform
Wipro Limited
03.2022 - 03.2024
Digital Marketing Manager
Spardha Learnings Pvt. Ltd.
06.2021 - 10.2021
Content Writer
Absolute Nutrition Pvt. Ltd.
11.2019 - 11.2020
Social Media Executive / Freelance Writer
Socioblend.com
05.2016 - 08.2018
Freelance Content Writer
Socioblend.com
01.2014 - 01.2018
Content Writer
D-Ad Drive (Online Ad Magazine)
04.2011 - 09.2013
Bachelor of Journalism and Mass Communication - undefined
Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University
HSC - undefined
CBSE Board
SSC - undefined
CBSE Board
Master of Mass Communication -
Guru Jambeshwar University of Science & Technology