Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
ADDITIONAL COMMITMENTS
Generic
MINKYU KIM

MINKYU KIM

Auckland

Summary

Operated as a Marketing Specialist (unofficial title) for 3 years in the automotive industry supporting the premium segment. Developed marketing strategies and executed successful campaigns in a fast-paced environment. Demonstrated skills in project management, content creation, website and social media management, leading to increased engagement and brand awareness. Seeking to transition into a new field by leveraging these transferrable skills in a dynamic and innovative setting.

Overview

3
3
years of professional experience

Work History

Customer Support Aftersales Marketing Intern

BMW Group NZ
09.2022 - 07.2025
  • Collaborated with leading media agencies to launch Aftersales Marketing campaigns to raise brand awareness and elevate dealer service enquiries by at least 10% for their duration.
  • Collaborated with creative agencies to create content for marketing channels. This includes billboards, digital display banners, social media stories/reels, wall skins.
  • Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
  • Managed local NZ website and dealer websites to ensure webpages were CI aligned and content was up to date.
  • Analysed campaign performance data to identify areas for improvement and optimize future efforts.
  • Produced creative elements (copy, imagery and CI alignment) of Aftersales newsletters to promote accessories and lifestyle, raising click throughs by more than 30%.
  • Supported Lifestyle product initiatives, homologating products and releasing bulletins across dealer network.
  • Coordinated Aftersales Dealer Conferences which involved liaising with all relevant venues/suppliers and ensuring a smooth execution of each event.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Education

Bachelor of Commerce -

University of Auckland
05.2022

Skills

  • Copywriting
  • Social media marketing
  • Event planning
  • Communication
  • Project management
  • Negotiation
  • Vocal Presentation
  • CRM management
  • Multicultural marketing
  • Strategic marketing

LANGUAGES

English
Korean

Timeline

Customer Support Aftersales Marketing Intern

BMW Group NZ
09.2022 - 07.2025

Bachelor of Commerce -

University of Auckland

ADDITIONAL COMMITMENTS

Private Tutor (February 2019 — October 2024)

  • Aided students in learning how to learn and develop the necessary skills to hone in their individual craft; specifically English. The job involved creating space for students to expand their creativity whilst solidifying their fundamentals.
  • Consulted parents and advised actionable steps for students to excel.
  • Learned to communicate more effectively to compel and encourage growth.


University of Auckland Centre for Innovation and Entrepreneurship Summer Lab programme (December 2018 — February 2019)

  • Operated within a team of five to innovate ideas for a potential startup business. Engaged in ideation, from minimum viable product to promote and generate lead customers.
  • Developed leadership skills and pitched a business plan to a group of investors working with the university at the end of the programme.


Project Lead, Glow Match (August 2025)

  • Created an AI-powered career-matching platform, integrating tools like ChatGPT and Canva to design interactive quizzes.
  • Managed project lifecycle, working towards incorporating user feedback to refine features and optimize user experience, demonstrating innovation and digital adaptability.

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MINKYU KIM