Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Affiliations
Languages
References
Timeline
Generic

Minna Sunny

Summary

Communications Consultant with over 8 years of expertise in content strategy and stakeholder engagement. Demonstrated proficiency in crisis management and digital marketing, enhancing organizational communication effectiveness. Experienced in mentoring teams and aligning communication strategies with business objectives.

Overview

7
7
years of professional experience

Work History

Corporate Communications Consultant

Freelance Corporate Communications Consultant
Ooty
01.2024 - Current
  • Developed comprehensive communication strategies aligning with business goals, and managed communication campaigns for product launches, corporate events, and rebranding.
  • Crafted and distributed press releases, built and maintained relationships with media outlets, and managed crisis communication to protect and enhance the company's reputation.
  • Designed and delivered training programs on effective communication and media handling; provided expert consulting on best practices in corporate communications.
  • Conducted market research to understand trends and audience preferences, analyzed communication effectiveness, and provided actionable recommendations.
  • Handled social media profiles for the companies and their C-suite executives.

Communication Strategist/Social Media Marketing Specialist

NeoITO Technologies
Thiruvananthapuram
01.2022 - 12.2023
  • Drove the development and maintenance of brand guidelines to ensure consistency across all communication channels.
  • Collaborated with Wati, working closely with executives to craft tailor-made marketing strategies, resulting in a 78% increase in profits through internal marketing efforts alone.
  • Successfully revamped the company's visual identity, resulting in a more modern and appealing brand image, alongside developing custom brand guidelines, voice, and tone.
  • Established a highly effective employee advocacy program, significantly reducing the employee attrition rate to 5%.
  • Tracked and analyzed the effectiveness of communication strategies using metrics such as engagement rates, media coverage, and ROI.

Brand Marketing Strategist

NeoITO Technologies
01.2021 - 12.2022
  • Elevated the brand to the upper echelon, securing a position among the top 20% of SaaS companies on LinkedIn, accompanied by a remarkable follower base of 17,000 within 5 months.
  • Developed campaigns for multiple hackathons in collaboration with the developer community and the sales team.
  • Mentored a cohort of more than 12 interns in the fields of marketing and copywriting.
  • Successful adaptation of updated SEO, and SEM practices.

Internal Communications Strategist

Forwardkite Technologies
01.2018 - 12.2021
  • Led effective marketing campaigns, achieving 180% more revenue for the year 2020 for The Hearth Kitchen (pizzeria).
  • Developed impactful marketing collateral, aligning with brand identity and visibility for Bikash Babu Sweets in Kerala.
  • Collaborated with external partners for successful brand initiatives (My G, Blu Ston Resorts, Hyatt hotels).
  • Partnered with product and sales teams of Ajmi Foods to create compelling sales materials.
  • Worked with the sales team on a cohesive customer marketing strategy for a crypto exchange platform (CryptX).
  • Managed influencer content across online and offline channels including Jeo Baby (Director).
  • Led and motivated a diverse marketing team for the Clean Fort Kochi Foundation, achieving huge public attention.

Education

International Technical degree - perfumery and sensory evaluation

Grass Institute of Perfumery
Grass, France
11-2018

MS - Artificial Intelligence & Machine Learning

University Of Manchester
Manchester, United Kingdom
01.2018

Bachelors - Mathematics, Statistics & Computer Science

KE College
Kottayam
01.2017

Skills

  • Public relations
  • Communication strategies
  • Social media management
  • Branding
  • Digital Marketing
  • Data Research & Analysis
  • Employee Relations
  • Microsoft 365
  • Google suite
  • JIRA
  • ZOHO
  • Salesforce
  • Agile

Hobbies and Interests

  • Perfumery
  • Equine
  • Books
  • Learning

Affiliations

  • Equestrian
  • Perfumery
  • Whiskey connoisseur
  • Tea enthusiast

Languages

Malayalam
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1
Tamil
Advanced (C1)
C1

References

References available upon request.

Timeline

Corporate Communications Consultant

Freelance Corporate Communications Consultant
01.2024 - Current

Communication Strategist/Social Media Marketing Specialist

NeoITO Technologies
01.2022 - 12.2023

Brand Marketing Strategist

NeoITO Technologies
01.2021 - 12.2022

Internal Communications Strategist

Forwardkite Technologies
01.2018 - 12.2021

International Technical degree - perfumery and sensory evaluation

Grass Institute of Perfumery

MS - Artificial Intelligence & Machine Learning

University Of Manchester

Bachelors - Mathematics, Statistics & Computer Science

KE College

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Minna Sunny