Ankesh Shekhar
Noida
Summary
Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth. Skilled Senior Manager skilled in cross-functional collaboration. Optimizes processes and communication and drive results. Dedicated to continuously improving professional knowledge and business operations by applying top-notch skills. Experienced senior manager proficient in managing reporting, budgeting and compliance areas. Adept at updating and working with executive leadership. Bringing superior skills in planning, negotiation and complex problem-solving gained several years experience. Seasoned Senior Manager with deep understanding of strategic business planning and development. Strengths include strong leadership, effective communication skills, decision making abilities, and problem-solving capabilities. Have consistently delivered results in previous roles by driving operational efficiency, enhancing team productivity, and implementing innovative management strategies.
Overview
8
8
years of professional experience
Work History
Sr. Manager Ad-Sales (Affiliate Business)
Digitalpaw Media Pvt. Ltd.
Noida
04.2024 - Current
- Strategically Developed and Executed Initiatives to enhance operational efficiency, optimize costs, and drive productivity improvements across the organization.
- Led a High-Performing Team of 10+ Employees, providing mentorship, establishing clear goals, delegating responsibilities, and monitoring performance to foster a culture of excellence.
- Conducted In-Depth Data Analysis from market research surveys to uncover trends and formulate actionable insights, propelling organizational growth and innovation.
- Cultivated and Maintained Strong Relationships with key clients and leading agencies, ensuring alignment and collaboration on strategic objectives.
- Onboarded New Brands while nurturing existing client partnerships, driving sustained revenue generation and campaign effectiveness.
- Oversaw CPS Domestic and International Campaigns, managing both demand and supply dynamics with brands and agencies for optimal campaign performance.
- Demonstrated Expertise in Media Buying Formats (CPM, CPO, CPC, CPI, CPL, CPS, CPR), understanding backend goals to maximize advertising effectiveness.
- Forged Strategic Collaborations with advertisers, publishers, media agencies, and clients, enhancing network and partnership opportunities.
- Proactively Managed Existing Client Relationships while successfully acquiring new clients, consistently exceeding sales targets through strategic outreach and relationship building.
- Identified High-Potential Clients Across Diverse Categories, effectively bringing them onboard to expand the client portfolio.
- Developed Customized Media Plans and Concept Presentations that resonate with client objectives, showcasing innovative strategies and solutions.
- Spearheaded the Entire Sales Cycle, serving as the primary point of contact for clients and ensuring seamless communication and execution.
- Executed Campaign Strategies while closely collaborating with sales operations and delivery teams, ensuring alignment and timely execution.
- Monitored Market Trends and Insights, staying attuned to shifts in the landscape to inform strategy and drive competitive advantage.
- Collaborated with Management to craft strategic initiatives aimed at maximizing revenue and enhancing organizational profitability.
Sr. Manager Affiliate Business
Addtitans Digital Pvt Ltd
New Delhi
08.2023 - 03.2024
- Developed and implemented strategies to increase brands satisfaction and loyalty.
- Created monthly reports for senior management summarizing operational performance metrics.
- Maintaining relationships with key clients and leading agencies.
- Onboarding new brands and maintaining relationships
- Responsible for Revenue generation and creating new campaigns.
- Worked on CPS domestic campaigns demand and supply both with brands and Agencies
- Worked on CPS international Demand side.
- Fair understanding of all the media buying formats like CPM/CPO/CPC/CPI/CPL/CPS/CPR and the back end goals.
- Responsible for collaboration or Partnership with both Advertisers, Publisher, Media Agencies & clients
- Handling existing clients, acquiring new clients &accomplishing sales targets.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Established processes to ensure efficient workflow throughout the organization.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Initiated new campaign that resulted in increased productivity across all departments.
- Provided leadership during times of organizational change or crisis situations.
- Identified, recruited, and managed relationships with new affiliates.
- Created promotional materials such as banners, emails, landing pages. to drive traffic from affiliates.
- Negotiated commission rates with affiliates to maximize profitability.
- Tracked monthly sales performance of each affiliate program in order to measure success.
- Conducted regular outreach campaigns to maintain relationships with current partners.
Sr. Ad-Sales Manager
Vihit Digital (pentabulls Technologies)
Gurgaon
04.2022 - 07.2023
- Maintaining relationships with key clients and leading agencies
- Onboarding new brands and maintaining relationships
- Responsible for Revenue generation and creating new campaigns
- Worked on CPS international Demand side
- Worked on CPS domestic campaigns demand and supply both with brands and Agencies
- Fair understanding of all the media buying formats like CPM/CPO/CPC/CPI/CPL/CPS/CPR and the back end goals
- Responsible for collaboration or Partnership with both Advertisers, Publisher, Media Agencies & clients
- Handling existing clients, acquiring new clients & accomplishing sales targets
- Identifying Potential clients from across categories & bringing them on board
- Developing and maintaining relationships with clients & agencies
- New Business development with good pipeline management & forecasting & increasing revenue from existing clients
- Preparing customized Media Plans & concept presentations for clients
- Manage the entire sales cycle process and be the point of contact for clients
- Manage campaign executions and work closely with sales operations and delivery team
- Keep up with the pulse of the market, understand market trends up to the mark
- Work closely with Management to develop a strategy and earn handsome revenues for the organization
Affiliate Manager (Sales and Business Development)
Innoexcel Technologies Pvt. Ltd.
Noida
08.2019 - 04.2021
- Maintaining relationships with key clients and leading agencies
- Responsible for Rvenue generation and creating new campaigns
- Fair understanding of all the media buying formats like CPM/CPO/CPC/CPI/CPL/CPS/CPR and the back end goals
- Responsible for collaboration or Partnership with both Advertisers, Publisher, Media Agencies & clients
- Handling existing clients, acquiring new clients & accomplishing sales targets
- Identifying Potential clients from across categories & bringing them on board
- Developing and maintaining relationships with clients & agencies
- New Business development with good pipeline management & forecasting & increasing revenue from existing clients
- Preparing customized Media Plans & concept presentations for clients
- Manage the entire sales cycle process and be the point of contact for clients
- Manage campaign executions and work closely with sales operations and delivery team
- Keep up with the pulse of the market, understand market trends up to the mark
- Work closely with Management to develop a strategy and earn handsome revenues for the organization
Affiliate Manager
Innoexcel Technologies Pvt. Ltd., Noida
07.2016 - 04.2021
Affiliate Executive (Delivery and Performance)
Innoexcel Technologies Pvt. Ltd.
Noida
01.2017 - 08.2019
- Ensuring smooth delivery of campaigns
- Campaign management and monitoring campaigns quality and budgets
- Recruit new Affiliates, Partners, & Strategic partners
- Closely Monitor affiliate activity, analyze performance, identify areas of improvement, & increase affiliate generated revenues & ROI by proper campaign optimization and budget utilization
- Proactively attentive to respond & resolves affiliate inquiries, tracking issues & concerns
- Maintaining strong knowledge of CPI/CPL campaign modules
- Search, Recruit and manage new publishers for our offers
- Fair understanding of all the media buying formats like CPM/CPO/CPC/CPI/CPL/CPS/CPR and the back end goals
- Handling CPI/CPL/CPR campaigns, by sharing live offers with publishers, Ensuring they go live and sharing timely conversion and validation reports and billing information to ensure smooth delivery in all aspects
- Create and manage key publisher accounts/relations to grow company revenues
- Work closely with the stakeholders, our team members and management
- Achieve revenue target for monthly, quarterly, yearly business of the organization
Affiliate Trainee
Innoexcel Technologies Pvt. Ltd.
Noida
07.2016 - 12.2016
- Training period - Going through various campaigns categories and basic terminologies used in affiliate marketing and implementing this knowledge in work schedule
- Learning about tracking software Campaign Creation/fetching offers for publishers and basic reports for various campaigns
- Attending meetings with delivery team to go through delivery flow and Coordinating with publishers for campaigns progress and status reports accordingly
- Sharing daily/weekly reports with the publishers and management
- Monitoring set of assigned publishers for the campaign performance, daily caps, budgets and CR to ensure the delivery quality
- Active participation in campaign delivery by coordination with publishers to ensure smooth and quality delivery
Education
Bachelors in Commerce (Hons.) -
Magadh University Bodh Gaya
Gaya, Bihar04.2016
XII -
R.L.S.Y. Inter College
Gaya03.2013
X -
Kendriya vidyalaya no.1
gaya, Bihar03.2011
Skills
- Knowledge of (MS-Word, Office and Excel)
- Knowledge of Email Marketing, Social Media Marketing, Influencer Marketing and Google Analytics (Basic)
- Knowledge of Digital and Affiliate Marketing
- Knowledge of SSP and DSP (Outbrain & Adstera}
Hobbies and Interests
Listening songs, Reading news papers, Watching movies, cricket
Disclaimer
I hereby declare that the above written particulars are true to the best of my knowledge and belief.
Languages
English, Hindi
Timeline
Sr. Manager Ad-Sales (Affiliate Business)
Digitalpaw Media Pvt. Ltd.
04.2024 - Current
Sr. Manager Affiliate Business
Addtitans Digital Pvt Ltd
08.2023 - 03.2024
Sr. Ad-Sales Manager
Vihit Digital (pentabulls Technologies)
04.2022 - 07.2023
Affiliate Manager (Sales and Business Development)
Innoexcel Technologies Pvt. Ltd.
08.2019 - 04.2021
Affiliate Executive (Delivery and Performance)
Innoexcel Technologies Pvt. Ltd.
01.2017 - 08.2019
Affiliate Manager
Innoexcel Technologies Pvt. Ltd., Noida
07.2016 - 04.2021
Affiliate Trainee
Innoexcel Technologies Pvt. Ltd.
07.2016 - 12.2016
Bachelors in Commerce (Hons.) -
Magadh University Bodh Gaya
XII -
R.L.S.Y. Inter College
X -
Kendriya vidyalaya no.1
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