Innovative Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
years of professional experience
Work History
Head - Digital Marketing
Presenova Management Solutions
02.2024 - Current
Strategized Digital Marketing : Developed comprehensive digital marketing strategies informed by current market trends, insights, and competitor analysis.
Budget Management : Efficiently managed an annual budget of INR 10 Crore.
Nationwide Campaign Execution : Led country-level marketing campaigns across 25+ cities.
Team Leadership : Supervised and guided a digital marketing team.
Performance Analysis : Utilized analytics to assess campaign performance, adjusting strategies for underperforming areas.
SEO and Google Analytics : Leveraged SEO expertise and Google Analytics to deliver extensive, high-performing digital marketing campaigns.
Cross-Functional Collaboration : Worked closely with sales and design teams to create exceptional online marketing campaigns, enhancing client satisfaction.
Growth Strategy Development : Partnered with marketing teams to innovate new growth ideas and strategies, keeping teams informed on the latest trends.
Target Achievement : Consistently met and exceeded digital marketing targets, surpassing profit KPIs with dedication and enthusiasm.
Pre-Sales Management : Managed the pre-sales team to ensure the quality of leads generated by the digital marketing team.
Agency Coordination : Oversaw website and SEO agencies to enhance performance.
Keyword Strategy : Utilized SEMrush tools to optimize keyword strategies.
Reporting and Analysis : Created detailed monthly reports using Data Studio, reviewing all campaign metrics.
Execution Planning : Formulated solution-based execution plans based on Google Analytics and internal reporting data to meet business goals.
Budget Oversight : Managed marketing expenditures and coordinated departmental workflow to meet deadlines within budget constraints.
Campaign Execution : Planned and executed web, SEO, database marketing, and social media advertising campaigns.
Employee Mentorship : Mentored employees on industry best practices and specific marketing tasks to ensure quality deliverables.
AI Tool Utilization : Implemented AI tools like ChatGPT and Playground AI to enhance marketing strategies and execution.
Head of Digital Marketing
K12 Techno Services Pvt Ltd.
03.2023 - 02.2024
Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
Handled around INR 3.5 Crore Budget Per Month.
Worked on Country level campaigns across 25+ cities.
Managing Digital Marketing team.
Reviewed analytics to evaluate campaign performance, making amendments to strategies for underperforming areas.
Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns.
Collaborated effectively with sales and design teams to deliver outstanding online marketing campaigns, maximizing client satisfaction.
Collaborated with marketing teams to help develop new growth ideas, marketing strategies and updated teams on trends.
Worked with tireless energy and enthusiasm to deliver against digital marketing targets, regularly exceeding profit KPIs.
Managing pre-sales team to know the quality leads generated by digital marketing team.
Managing Website & SEO agencies.
Using SEMrush tools for better view on Keywords strategies.
Creating monthly reports using data studio & review all the campaigns.
Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
Planned and executed web, SEO, database marketing and social media advertising campaigns.
Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Worked on AI tools like ChatGPT, Play Groundai, etc
Basic Knowledge of SA360, DV360 & Campaign manager.
Digital Marketing Manager
Reliaable Developers
02.2020 - 09.2021
Managed all the digital activities.
Managed company websites & Google G-suits.
Managed many affiliate marketing channels like, magicbricks, commonfloor, 99acres, etc.
Managed Pre-sales team & supporting them on pre-sales activities.
Managed CRM (paramantra) & IVR (Mcube).
Working on leads generation campaigns on Facebook & Google ads.
Managed & supporting digital agencies on website & SEO management.
Keeping track on sales activities.
Digital Marketing Manager
AimGlobal
05.2017 - 01.2020
Managed the Digital Presence of Various Automobile Dealers like Honda, Bajaj, Yamaha, KTM, Force & Hyundai.
Worked closely with Lead Generation campaigns to Retail Dealers like Samsung and Automobile dealers.
Managed the Google AdWords of Various Real estate projects like Orchid Lakeview, Shapoorji pallonji, Godrej reflections, Rohan Iksha & Shriram properties.
Worked on Various campaigns on Google AdWords very closely towards Search, Video & Banner Ads.
Worked on Social Media Promotions of Apparel Dealers like UCB, Pepe Jeans & Levi's.
Generated Thousands of Enquiries for Automobile, Retail Dealers, Electronics & Real Estates.
Search or Text Ads & Google Display Network(Banner or Display Ads) & YouTube Video Ads ( In-stream & Bumper Video Ads) & Shopping Ads.
Worked on tools like Google ads, Google Analytics, Google Webmasters, Google Merchant, Google trends & Facebook Business Manager.
Google Business Listing Ads & Call only Campaigns.
Keyword Planner & Account Structure, Internal Linking Optimization, Document Sharing (PPT, Video and Image), Directory Submissions.
Process Executive
Infosys BPO Ltd
05.2016 - 05.2017
Technical support for British Telecom.
Inbound & Outbound support for Telecom support, Broadband support, TV support etc. Explaining the issues.
Resolving all types of technical issues for the clients.
Customer Service: I was dealing with Queries of customers on the daily basis and solving out their Queries in a pleasant manner and updating Customer related databases and updating the same to the whole team.
Education
Bachelor of Commerce -
St.Joseph's Evening College
Bangalore, India
2016
Skills
Lead Generation expert
Performance Marketing
Marketing campaign development
Paid Marketing
Brand marketing
Social Media Marketing
SMS Campaigns
Languages
English
Advanced (C1)
Urdu
Advanced (C1)
Hindi
Upper intermediate (B2)
Tamil
Upper intermediate (B2)
Kannada
Upper intermediate (B2)
Timeline
Head - Digital Marketing
Presenova Management Solutions
02.2024 - Current
Head of Digital Marketing
K12 Techno Services Pvt Ltd.
03.2023 - 02.2024
Head of Digital Marketing
Global Developers
09.2021 - 03.2023
Digital Marketing Manager
Reliaable Developers
02.2020 - 09.2021
Digital Marketing Manager
AimGlobal
05.2017 - 01.2020
Process Executive
Infosys BPO Ltd
05.2016 - 05.2017
Bachelor of Commerce -
St.Joseph's Evening College
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