Mirath N
Chennai
Summary
Experienced Team Coordinator in programmatic advertising, with a track record of optimizing campaign performance and enhancing team productivity. Skilled in client communication and employee training, with a strong ability to manage complex campaigns across multiple platforms. Proven success in leading teams to drive operational efficiencies and deliver impactful insights for improved campaign outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Team Coordinator
Media Mint
Hyderabad
12.2022 - Current
- Led a four-member team in optimizing programmatic advertising campaigns to improve
performance. - Conducted regular performance reviews to assess team members' progress and
implement improvements. - Implemented end-to-end management of programmatic campaigns on multiple
demand-side platforms. - Trained interns in programmatic advertising concepts and platform usage.
- Identified process improvement opportunities to drive operational efficiencies, as
needed. - Identified process improvement opportunities to enhance operational efficiencies.
Digital Quality Assurance Executive
Hogarth Worldwide
Chennai
02.2021 - 12.2022
- Responsible for end-to-end campaign management.
- Setting up a campaign on various channels: Display, Video, and YouTube.
- Monitor and optimize the campaign towards the specified KPI.
- Troubleshoot the campaign when it is not performing or spending.
- Working on performance reports and sharing them with clients at regular intervals.
Quality Analyst
Paragon Digital Services Pvt Ltd
Chennai
07.2013 - 02.2021
- Managing display and video ad campaigns and performing QA for all campaigns before going live.
- Managing tickets in the queue and escalating issues requiring the attention of the Ad Technologies Manager from the client side.
- Troubleshooting delivery issues.
- Implement, schedule, and deliver advertising campaigns.
- Obtain, review, and approve creative materials, test creatives, click-through URLs, action tracking, etc.
- Oversee the proper implementation of ad tags and campaign delivery.
Education
Bachelor of Technology - Information Technology
SAMS College of Engineering And Technology
Chennai, Tamil Nadu06-2012
Skills
- Programmatic Advertising
- Team leadership
- Campaign Management
- Quality Assurance
- Performance analysis
- Troubleshooting
- Active learning
- Employee training
Languages
- English
- Tamil
Tools Known
- DV360
- TTD
- Adtheorent
- MediaMath
- DCM
Certification
- TTD_Trading Essentials Kokai
- TTD_Marketing Foundations
- DV360_Campaign Manager
Avowal
I hereby declare that above information is correct to the best of my knowledge and belief.
Timeline
Team Coordinator
Media Mint
12.2022 - Current
Digital Quality Assurance Executive
Hogarth Worldwide
02.2021 - 12.2022
Quality Analyst
Paragon Digital Services Pvt Ltd
07.2013 - 02.2021
Bachelor of Technology - Information Technology
SAMS College of Engineering And Technology
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