M IRFAN BASHA
CHENNAI
Summary
25+ years of Sales & Marketing Experience dealing with core Industries in both End User & OEM spectrum .( Exposure to power /cement /steel /paper /Automation/Process)
Overview
30
30
years of professional experience
Work History
National Sales Head
The Metal Powder Company Ltd
05.2023 - Current
- For a revenue stream of 400 cr, managing a dealer and sales force, based out of Madurai .Primary customers include Defense, Space, Paints, and all Industrial sectors.
Dy.General Manager
TUBE INVESTMENTS OF INDIA LTD
01.2022 - 05.2023
- Business Development for exploring and pursuing new business opportunities independent of existing business
- Mainly responsible for creating a Prospects funnel for the long term Business
- Key sectors primarily are in the Industrial Automation & Core Industries
- In short span created a Funnel of Prospects close to 40 cr INR.
DY.General Manager
GEA BGR ENERGY SYSTEM INDIA LTD
04.2015 - 11.2021
- Marketing In charge of PAN INDIA marketing and business development
- As leading manufacturer of Key Component of Power Plant Equipment Viz
- Condenser Tube cleaning system We have managed to hold and sustain our leadership position amidst stiff local and other competition
- Meeting with all stake holders in state Govt Power generation head offices interact with Director Technical & Projects and present facts and features of our systems
- Interact with top & key people at Nuclear Power & various consultants for positioning of our product
- Interact with Leading EPC majors’ viz
- BHEL, L&T, Toshiba, GE, Siemens etc
- And submit value proposition
- All these activities have led to consistent achievement of agreed targets and growth
- Presently handling business of around 50 crores INR
TEGA INDUSTRIES LIMITED
07.2009 - 04.2015
- A global Indian MNC with branches in 16 countries manufacturing core products for Bulk Material Handling and mineral processing industries
- Designated as REGIONAL MANAGER-south and responsible for all marketing activities pertaining to OEM’S Like Larsen and Toubro, FLSMIDTH, BHEL, BGR ENERGY etc
- Also responsible for direct sales to cement, Power, Steel, Process industries in my region
- Responsibilities include monitoring all activities from order to revenue generation
- Increased Order Booking from 400 lacs to 650 lacs in fy 10-11and to 1000 lacs in 11-12
- Consistently delivered more than 25% increase in order booking in subsequent years
- Introduced New customers and bagged order worth 250 lacs
- Plant order increased form 20 lacs to 120 lacs over last 5 years.
UTECH RUBBER PRODUCTS PVT LTD
04.1996 - 03.2001
- A leading manufacturer of specialized Grinding wheels addressing the needs of Tooling Industries, Bearing Industries , Manufacturing , Auto Industry etc
- Independently in charge of PAN INDIA markets for sales & Business Development of the product
- In 5 year tenure increased annual sales by 100 %
- Developed New markets in virgin territories
- Established Dealer Network.
STANDARD INDUSTRIAL PRODUCTS PVT LTD
06.1994 - 03.1996
- Overall responsible for marketing of forged components to leading valve manufacturers like BHEL, Audco (L&T)
- IGP Engineers etc
- Study requirements of customer , check feasibility at forge shop initiate proposal to collection of receivables
- Increased business by 15 % year on year
Education
B.E - Mechanical Engg, Management
University Of Madras
D.B.A -
National Council Of Labour Mgmt
1996
Skills
- Contract negotiation
- Conflict resolution
- Business acumen
- Competitor analysis
- Team Management
- Techno commercial discussions
Languages
Hindi
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Timeline
National Sales Head
The Metal Powder Company Ltd
05.2023 - Current
Dy.General Manager
TUBE INVESTMENTS OF INDIA LTD
01.2022 - 05.2023
DY.General Manager
GEA BGR ENERGY SYSTEM INDIA LTD
04.2015 - 11.2021
TEGA INDUSTRIES LIMITED
07.2009 - 04.2015
UTECH RUBBER PRODUCTS PVT LTD
04.1996 - 03.2001
STANDARD INDUSTRIAL PRODUCTS PVT LTD
06.1994 - 03.1996
B.E - Mechanical Engg, Management
University Of Madras
D.B.A -
National Council Of Labour Mgmt
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