Mirza Imran Hoda
Kolkata
Summary
Dynamic and results-driven Account Manager with extensive experience in managing and nurturing high-value client accounts. Adept at building strong, long-lasting relationships with key clients and stakeholders, ensuring their needs are met while driving business growth and revenue. Skilled in identifying client opportunities, managing negotiations, and providing tailored solutions to enhance customer satisfaction and retention. Proven track record of collaborating cross-functionally to deliver on business objectives and maximize account performance. A strategic thinker with strong problem-solving abilities, focused on driving customer loyalty and expanding market share.
Overview
12
12
years of professional experience
Work History
Sr. Sales & Account Manager
SWIGGY
West Bengal
05.2023 - Current
- Account Management & Growth: Managed over 100+ accounts, ensuring significant revenue growth for restaurant partners on the platform by focusing on high-performing outlets, with a 80:20 principle approach to maximize GMV
- Business Partner Education & Ad Monetization: Educated business partners on traffic conversion strategies and encouraged them to invest in paid advertising, boosting visibility and sales
- 360 Marketing Management: Oversaw all marketing efforts for cities, handling both offline and online campaigns
- This included BTLS (Below The Line Sales), hoardings, live events, and in-app promotions such as CPC, HP, and carousels to increase customer engagement and orders
- Performance Tracking & Reporting: Monitored daily order performance and shared insights with restaurant partners, ensuring they were consistently updated on performance metrics to optimize operations
- Team Leadership & Development: Led and mentored a high-performing team, setting clear goals, motivating them, and fostering an environment of accountability to achieve targets
- Market Analysis & Business Development: Conducted extensive market research to uncover new opportunities and trends, while securing contracts with new restaurants and iconic brands to expand Swiggy's presence in the region
- Revenue Maximization & Brand Expansion: Actively pursued the signing of new restaurants and leading brands, facilitating growth by incorporating them into Swiggy's platform
Key Account Manager
Meesho
Kolkata
03.2022 - 04.2022
- Portfolio Management: Managed a portfolio of 85+ accounts on Meesho, ensuring consistent growth and success for each seller by providing personalized support and guidance
- Revenue Growth & Performance Optimization: Focused on driving revenue growth by implementing tailored strategies such as running effective advertising campaigns (PLAs, CPC), discounts, and promotions to maximize sales for sellers
- Platform Issue Resolution: Provided ongoing support to resolve any platform-related issues for distributors and wholesalers, ensuring smooth operations and fostering strong, long-term partnerships
- Selection Management: Worked to close the selection requirements on the platform, ensuring that product listings met platform standards and were optimized for better discoverability
- Brand Onboarding: Successfully onboarded well-known brands such as Amante, Enamor, Lovable, and B-Natural, ensuring their smooth transition onto the platform while driving brand awareness and sales
Key Account Manager
Flipkart
Kolkata
08.2021 - 02.2022
- Portfolio Management: Managed a portfolio of 55+ accounts on Flipkart in the East region, ensuring consistent growth and success for each seller through personalized support and strategic guidance
- Distributor & Wholesaler Account Growth: Focused on growing distributor and wholesaler accounts within the mobile and mobile accessories category, implementing tailored strategies such as running PLAs (Product Listing Ads), CPC (Cost Per Click) campaigns, and discount promotions to drive visibility and sales
- Sales Optimization & Performance Tracking: Optimized product listings, monitored sales performance, and worked closely with sellers to ensure their accounts were performing at their best, contributing to increased revenue
- Category Expertise: Specialized in the mobile and mobile accessories category, staying up-to-date with trends and product requirements, providing key insights to sellers and ensuring their offerings align with market demands
- Onboarding & Expansion: Led the onboarding of new distributors and wholesalers onto the platform, ensuring smooth transitions and long-term partnerships that contributed to growing Flipkart's mobile & accessories catalog
Business Development Executive
Wheelseye
Kolkata
10.2020 - 06.2021
- Lead Generation for GPS Products: Spearheaded lead generation efforts for GPS device sales targeted at commercial vehicle companies and transport companies, driving product adoption and expanding the customer base
- Client Issue Resolution: Efficiently resolved client complaints regarding sales and services, ensuring high levels of satisfaction and retaining long-term business relationships
- Product Education & Sales: Educated clients about GPS products and services, explaining the benefits of GPS devices and their application for fleet management and logistics
- Successfully closed sales by highlighting product features and ROI
- Collaboration with Transport Companies: Worked closely with transport companies to understand their needs and onboard them onto the platform
- Provided continuous support and guidance to optimize their use of GPS devices
Business Development Executive
Udaan
Kolkata
02.2019 - 08.2019
- Client Acquisition & Relationship Management: Identify, acquire, and onboard new FMCG suppliers and brands, while maintaining strong relationships with existing clients
- Ensure long-term partnerships that drive revenue growth for both the suppliers and Udaan
- FMCG Market Research & Trend Analysis: Conduct in-depth market research to identify emerging FMCG trends, consumer preferences, and potential business opportunities
- Analyze competitor strategies to adapt and stay ahead in the market
- Product Education & Onboarding: Educate FMCG sellers about Udaan's platform features, processes, and benefits
- Ensure smooth onboarding and assist with listing FMCG products effectively on the platform to enhance visibility and sales
- Partnership & Vendor Management: Build strategic partnerships with FMCG wholesalers, distributors, and manufacturers
- Ensure that product quality, pricing, and delivery timelines are in line with Udaan's standards
- Cross-functional Coordination: Work with internal teams (e.g., logistics, customer service, and operations) to ensure smooth order fulfillment, stock management, and customer satisfaction for FMCG products
Freelancer
Freelancing
Kolkata
03.2016 - 01.2019
- As a freelancer, I specialize in brand marketing, promotion, and advertising across digital and print platforms to enhance brand visibility
- I provide tailored solutions for schools, including ERP implementation and design of school ID cards
- Additionally, I offer corporate services such as creating employee ID cards and supplying corporate security equipment like surveillance and access control systems to enhance safety and operational efficiency
Business Development Executive
Future World Technology
Kolkata
02.2013 - 03.2016
- Lead Generation: Proactively identify and generate new business opportunities through research, cold calling, and email campaigns targeting potential clients for software and website services
- Initiate and conduct cold calls to potential clients, effectively introducing the company's software and website solutions while identifying their needs and qualifying leads
- Client Needs Assessment: Understand client requirements by asking insightful questions and offering tailored solutions that address their specific business needs
- Sales Presentation: Pitch software and website solutions to potential clients, clearly explaining the benefits, features, and value proposition of Future World Technology's services
- Sales Reporting: Provide regular reports on lead generation efforts, including metrics such as conversion rates, successful outreach, and pipeline status, to management
Education
BBA -
Maulana Abul Kalam Azad University of Technology
Kolkata07.2019
Higher Secondery -
WBCHSE
West Medinipur12.2011
10th -
WBBSE
Howrah12.2009
Skills
- Critical thinking and problem-solving
- Ability to work in a team
- Ability to work under pressure
- Teamwork
- Ability to multitask
- Leadership
- Fast learner
- Adaptability
- Microsoft Office
- Effective time management
- Account Management
- Key account development
Accomplishments
- Swiggy Game On Certificate SPL (Swiggy Premiere League), 01/01/24
- Swiggy M.A.D (Made A Difference) certificate, 10/01/24
- Swiggy Game On Certificate SPL (Swiggy Premiere League), 12/01/24
- Swiggy Sales Champion
- Meesho Top Performer in JAS Quarter, 2022
- Wheelseye Top Performer, 01/01/21
Languages
- Bengali
- Hindi
- English
Personal Information
Title: Sales & Account Manager
Timeline
Sr. Sales & Account Manager
SWIGGY
05.2023 - Current
Key Account Manager
Meesho
03.2022 - 04.2022
Key Account Manager
Flipkart
08.2021 - 02.2022
Business Development Executive
Wheelseye
10.2020 - 06.2021
Business Development Executive
Udaan
02.2019 - 08.2019
Freelancer
Freelancing
03.2016 - 01.2019
Business Development Executive
Future World Technology
02.2013 - 03.2016
BBA -
Maulana Abul Kalam Azad University of Technology
Higher Secondery -
WBCHSE
10th -
WBBSE
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