Misbah Khalid
BRAND STEWARD
mumbai
Summary
A highly skilled and experienced digital marketing manager seeking to leverage expertise in managing and optimizing social media accounts to drive engagement and conversions. Proficient in Facebook advertising, lead generation, content creation, and analysis. Seeking to work with an innovative and dynamic team to help drive business growth.
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
2026
2026
years of professional experience
Work History
Founder & Marketing Director
Maison de Reussite
Mumbai
01.2025 - Current
- Founded and scaled a boutique marketing agency specializing in luxury diamond jewelry brands.
- Developed and executed tailored digital strategies that grew clients' social media engagement by 40% and sales conversions by 25%.
- Spearheaded influencer and celebrity collaborations, enhancing brand visibility and positioning in the premium jewelry niche.
- Managed end-to-end campaign strategy, from content creation to performance analysis, achieving consistent client satisfaction and repeat business.
Social Media Marketing Executive
Emora Diamonds
Fort
03.2023 - 02.2024
- Designed and implemented persuasive social media strategies to create awareness and attract a niche client base targeted to the high-end luxury diamond products market.
- Planned and produced engaging content featuring limited edition diamond products across various platforms including Instagram, Facebook and Pinterest.
- Designed and executed stunning product presentations and narrations in posts that led to 45% of people making inquiries and walking into the stores three months after introduction.
- Collaborated with jewelry influencers as well as stylists in order to market the brands collections leading to a 30% increase in awareness and engagement around the product.
- Utilized paid advertisement techniques that increased traffic and visits to the website by 60% and increased sales of the e-commerce site by 25% in a period of six months.
- Reviewed social media content performance metrics in order to improve content and strategize leading to an increase in followers by 20% and audience engagement by 15%.
- Coordinated and executed the launch of seasonal campaigns that resulted in a 35% increase in the level of pre-orders for selected diamond collections.
Social Media Marketing Executive
Dessange Salon
Bandra
10.2020 - 12.2022
- Formulated and executed social media plans to foster engagement and grow audience.
- Designed and developed compelling social media posts of pictures and videos.
- Coordinated campaigns with influencers to advertise products and services.
- Increased website visitors by 40%, increased the number of customers by 25% during the first six months, thanks to thorough PPC and social media advertising actions that were carefully tailored to the clients and marketplace.
- Enhanced email marketing effectiveness that achieved campaign open rates increase by 30% and click-through rates by 20%.
- Drove $1 million of impressions through influencer marketing initiatives, increasing the brand awareness to 15%.
- Launched a customer satisfaction program that increased retention of customers by 20% and increased customer lifetime value by 15%.
Junior Social Media Marketing Associate
UAE Makeup Artist Shifa Peshimam
2018 - 01.2020
- Formulate and implement social media strategies for niche accounts of makeup artists, beauty brands and lifestyle bloggers.
- Handle Social Media presence on Instagram, Facebook, Twitter, etc. of the clients' accounts.
- Provide Reports and Accounts of social media activities on a regular basis to clients.
- Thinking Outside the Box: Develop videos, images and stories for the social media you manage.
- Plan and execute Facebook Ads to acquire new customers and increase sales.
- Create and manage projects with external influencers/departments for influencer marketing campaigns.
- Watch social media for trends and suggest ways to make the most of them.
- Shoot and scrunch reels and stories to enhance engagement.
Education
CA intermediate -
Institute of Chartered Accountancy of India
Bachelor of Commerce - undefined
Mumbai University
01.2022
Skills
Social media management
Project management
Team leadership
Strategic planning
Exceeded sales targets by leveraging exceptional communication skills
Reels and stories editing
Trend analysis
Analytics and reporting
Lead generation
Influencer marketing
Content creation
Facebook advertising
Social media management
Timeline
Founder & Marketing Director
Maison de Reussite
01.2025 - Current
Social Media Marketing Executive
Emora Diamonds
03.2023 - 02.2024
Social Media Marketing Executive
Dessange Salon
10.2020 - 12.2022
Bachelor of Commerce - undefined
Mumbai University
Junior Social Media Marketing Associate
UAE Makeup Artist Shifa Peshimam
2018 - 01.2020
CA intermediate -
Institute of Chartered Accountancy of India