MISHONA MERRY FERNANDES

•⁠ Developed and executed data-driven social media strategies aligned with overall marketing and business objectives.

•⁠ Managed end-to-end content planning, creation, scheduling, and publishing across major platforms (Instagram, Facebook )

•⁠ Led the content calendar process to ensure consistent brand messaging, campaign alignment, and timely delivery.

•⁠ Utilized analytics tools (Meta Insights, Google Analytics ) to optimize content and improve ROI.

•⁠ Managed paid social media campaigns, including audience targeting, budget allocation, and performance optimization.

•⁠ ⁠⁠Writing captions and short-form copy aligned with brand tone

•⁠ ⁠⁠Tracking post performance using native analytics or scheduling tools

•⁠ ⁠⁠Supporting paid social campaigns through asset uploads and QA

•⁠ Collaborated with designers, writers, and cross-functional teams to produce high-impact creative assets and campaigns.

•⁠ Led the content calendar process to ensure consistent brand messaging, campaign alignment, and timely delivery.

•⁠ Took ownership of campaign planning and contributed to high-level digital marketing strategy discussions.

•⁠ Presented insights and strategic recommendations to management for future campaign planning.

Tracked key performance metrics (reach, engagement, CTR, conversions) and generated weekly/monthly performance reports.