Mishra Rohit Birendra
Digital Marketing - Team Lead
Ahmedabad
Summary
Digital Marketing Leader with 5 years of experience driving 3,000%+ organic growth, 20× ROAS, and 70% CPL reductions across brands. Proven track record in scaling SEO, Paid Media, and E-commerce (Amazon, Flipkart, Myntra, AJIO) while leading cross-functional growth teams. Skilled at full-funnel strategy, AI-powered marketing execution, and blending performance + organic channels to maximize revenue in FMCG, SaaS, EdTech, and Healthcare sectors.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Digital Marketing - Team Lead
Zealousweb Technologies
03.2025 - Current
- Lead a cross-functional growth team across Paid Marketing, SEO, and Marketplaces (Amazon, Flipkart, Myntra, AJIO) to drive pipeline and revenue.
- Cut healthcare CPL by 70% in 4 months via Meta + Google optimization, lifting qualified leads and delivering 20× ROI/Month.
- Scaled MQLs and SQLs for a GUI software and 3D training firm, with full-funnel Meta and Google campaigns, and conversion-path optimization.
- Grew MQLs/SQLs 2.5× for a U.S. marketing company through audience layering, creative testing, and bid strategy refinement.
- Doubled MQLs/SQLs for a US data encryption company via precision targeting in Google Ads.
- Designed & Built marketplace presence for an apparel brand: keyword-optimized listings, A+ content, and a high-converting storefront.
- Designed a paid growth strategy for an apparel brand to scale revenue with a strong ROAS; implemented site-wide SEO with targeted product keywords and conversion-focused content.
- Advanced use of AI (ChatGPT, Gemini, Perplexity, Claude) to accelerate workflows, reduce TAT, and improve execution quality.
- Hands-on AI image and video generation to deliver precise, on-brief creatives faster, enhancing production quality and consistency.
Asst. Manager - Digital Marketing
Medigit Advertising Pvt Ltd
07.2023 - 02.2025
- Coordinating with clients to comprehend their needs and executing tailored strategies accordingly.
- Successfully managed the Online Review Management (ORM) for Upgrad, India’s leading Ed-tech company.
- Built and SEO-optimized Amazon presence for FMCG and Health brands—end-to-end listing SEO (titles, bullets, descriptions, backend terms), A+ Content, and Brand Storefront design—driving organic rankings on targeted keywords and boosting visibility and conversions.
- Helped an Art News–based website achieve 3,400% YoY organic growth; improved rankings for 300+ high-intent keywords to top 5 positions, lifting qualified sessions.
- Increased the Art News website’s Domain Authority from 12 to 36 in just 8 months, significantly boosting credibility and organic visibility.
- Delivered 700% organic traffic growth in 6 month for an ERP SaaS; boosted target keyword rankings and tripled MQL/SQL volume.
- Implemented a precision Google Ads strategy for a sanitary brand, reducing Cost per Lead by 60% in 4 months while increasing qualified lead rate and SQLs.
- Boosted an FMCG e-commerce site’s organic performance with targeted SEO strategies—grew traffic by 2.5× and improved rankings for 30+ priority keywords, enhancing visibility and demand.
Sr. Digital Marketing Executive
Medigit Advertising Pvt Ltd
09.2022 - 06.2023
- Implemented ethical SEO techniques to establish high-quality backlinks.
- Enhanced the quality of referring domains and backlinks for the website.
- Consistently monitoring website keyword rankings, traffic, and other relevant parameters.
- Developing and Executing SEO Optimization strategies to increase the search engine rankings and traffic growth of the websites.
- Tracking daily and weekly performance metrics to analyze and monitor the effectiveness of SEO strategy.
- Conducting targeted SEO keyword research and implementing them on the website and expansion of Keyword Opportunities.
- Proficient in utilizing essential SEO industry tools, including Google Analytics, Google Search Console, Tag Manager, SEMrush, Ubersuggest, MOZ, Spyfu, KeywordTool, Screaming Frog, Exacttarget and more.
- Generating comprehensive monthly reports for client websites, accompanied by clear and structured Standard Operating Procedures (SOP).
- Conducted thorough website auditing and executed optimization measures.
- Google My Business Optimization for Clients GMB Pages.
- Managed and optimized online reviews for clients' Google My Business (GMB) profiles.
- Coordinating with clients to comprehend their needs and executing tailored strategies accordingly.
- I have successfully managed the Online Review Management (ORM) for Upgrad, India's leading Ed-tech company.
Digital Marketing Executive
The CSS Agency
12.2021 - 08.2022
- Implemented ethical SEO techniques to establish high-quality backlinks.
- Enhanced the quality of referring domains and backlinks for the website.
- Consistently monitoring website keyword rankings, traffic, and other relevant parameters.
- Developing and Executing SEO Optimization strategies to increase the search engine rankings and traffic growth of the websites.
- Tracking daily and weekly performance metrics to analyze and monitor the effectiveness of the SEO strategy.
- Conducting targeted SEO keyword research and implementing them on the website.
- Proficient in utilizing essential SEO industry tools, including Google Analytics, Google Search Console, Tag Manager, SEMrush, Ubersuggest, MOZ, Spyfu, KeywordTool, Screaming Frog, Exacttarget and more.
- Generating comprehensive monthly reports for client websites, accompanied by clear and structured Standard Operating Procedures (SOP).
- Conducted thorough website auditing and executed optimization measures.
- Google My Business Optimization.
- Managing and Optimizing Meta & Google Ads .
- Creating Social Media Planner for the Client's Social media platforms.
- Handling Social Media platforms for posting.
- Managed email marketing campaigns for both local and international brands, driving sales and marketing promotions.
- Coordinating with clients to comprehend their needs and executing tailored strategies accordingly.
- Collaborated with designers to create impactful social media creatives, ensuring optimal brand representation.
Manual App/Games Tester & Digital Marketing
Escrow Infotech
06.2019 - 04.2021
- Performed comprehensive manual testing for Apps and Games, diligently identifying and documenting issues to ensure high quality.
- Executed tests according to established SOP, meticulously spotting bugs and collaborating with developers to facilitate resolution.
- Worked closely with developers to address and integrate bug fixes, ensuring optimal application and game performance.
- Strategized user flow paths for applications and games, prioritizing seamless user experiences.
- Verified that UI/UX design adhered to requirements and supported successful implementation.
- Conducted thorough keyword research for Apps and Games, refining selections for effective implementation.
- Continuously researched and identified trending Apps and Games, sharing insights with the internal team for development purposes.
- Collaborated with the team to streamline the flow of Apps and Games, fostering enhanced feature implementation and user experiences.
Education
PGDM - Digital Marketing
Ahmedabad School of Digital Marketing
Bachelor of Engineering - Electrical Engineering
R.N.G.P.I.T College, Bardoli
Skills
SEO & Growth Marketing: On-page & Off-page SEO, Keyword Research, Content Strategy
Performance Marketing: Google Ads, Meta Ads, PPC, CRO
Tools: Google Analytics, Search Console, Tag Manager, SEMrush, MOZ, Spyfu, Screaming Frog, Ahref
E-commerce & Marketplaces: Amazon, Flipkart, Myntra, AJIO – Listing Optimization, A Content, Storefront
Email & ORM: Email Marketing, Review & Reputation Management
Tech & Platforms: WordPress, MS Office Suite (Word, Excel, PowerPoint)
AI in Marketing: ChatGPT, Gemini, Perplexity, Claude, AI-driven image/video generation
Timeline
Digital Marketing - Team Lead
Zealousweb Technologies
03.2025 - Current
Asst. Manager - Digital Marketing
Medigit Advertising Pvt Ltd
07.2023 - 02.2025
Sr. Digital Marketing Executive
Medigit Advertising Pvt Ltd
09.2022 - 06.2023
Digital Marketing Executive
The CSS Agency
12.2021 - 08.2022
Manual App/Games Tester & Digital Marketing
Escrow Infotech
06.2019 - 04.2021
PGDM - Digital Marketing
Ahmedabad School of Digital Marketing
Bachelor of Engineering - Electrical Engineering
R.N.G.P.I.T College, Bardoli