Mitali Lad
Mumbai
Summary
Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.
Overview
18
18
years of professional experience
Work History
Head of Media & Graphics and Key Account Manager
Tradeomatic Enterprise (India) Pvt. Ltd.
Mumbai
01.2023 - 12.2024
- Led a team of 3 for media and design management: Supervised a creative team to plan and execute social media strategies, develop engaging content, and ensure consistent branding across all platforms. Oversaw package design and optimized e-commerce platform visuals to enhance product appeal and customer experience.
- Directed photoshoots and ad shoots: Managed the entire production process, including scripting, dialogue writing, costume selection, and styling, ensuring alignment with brand identity. Coordinated with photographers, videographers, makeup artists, and other stakeholders for seamless execution of media projects.
- Authored press releases and developed organizational SOPs: Crafted compelling press releases to increase media coverage and brand visibility. Designed Standard Operating Procedures (SOPs) to streamline workflows across departments, alongside creating policies to improve organizational efficiency.
- Managed customer service operations and training: Handled customer inquiries, resolved issues, and ensured satisfaction through efficient service. Provided in-depth product training and demonstrations for sales teams, new hires, promoters, and Modern Trade channels to enhance product knowledge and boost sales performance.
- Key Account Manager for Modern Trade Sales: Oversaw West India Modern Trade sales for six months, building strong relationships with key accounts. Coordinated with vendors to ensure timely delivery, inventory management, and seamless operations.
- Planned and executed exhibitions: Led the end-to-end planning and execution of exhibitions, including layout design, logistics coordination, and vendor negotiations. Ensured cost-effective solutions while delivering high-impact displays that aligned with marketing objectives.
Senior Graphic Designer
HolyDuck Pvt. Ltd.
Mumbai
03.2022 - 03.2023
- Worked for the hotel industry: Designed creative solutions tailored to the unique needs of the hospitality sector, including package design, logo design, campaign design, social media content, and festive themes. These designs aimed to align with client branding while appealing to target audiences.
- Created festive designs and branding materials: Developed vibrant and engaging designs for festivals and special events, including invitations, posters, banners, and digital assets for social media. Ensured the materials reflected the brand’s identity and resonated with the celebratory themes.
- Collaborated with marketing teams: Partnered closely with marketing departments to brainstorm and implement impactful campaigns. This included conceptualizing ideas, creating visual assets, and aligning designs with the client’s objectives for greater campaign success.
- Executed effective campaigns: Delivered end-to-end design solutions, from ideation to delivery, ensuring cohesive branding across all platforms—digital, print, and social media. The campaigns aimed to elevate client visibility, enhance engagement, and drive customer satisfaction.
Senior Graphic Designer
Shiamak Davar's Institute of Performing Arts Pvt. Ltd.
Mumbai
09.2015 - 10.2020
- Handled Shiamak Davar International - Canada | USA | UK | Australia | Dubai
- Designed flexes, banners, brochures, posters, and digital artwork for social media and online platforms.
- Coordinated with clients, marketing teams, and vendors to ensure project deliverables met client expectations.
- Designed microsites for show productions and optimized UI for online portals for registrations and schedules.
- Collaborated with video teams for promotional content and ensured high-quality print deliverables.
Event Coordinator and Senior Graphioc Designer
Gladrags Media Limited
Mumbai
03.2013 - 10.2014
- Designed layouts for magazines, hoardings, banners, and invitations for high-profile events and pageants.
- Managed events such as the Gladrags Mega Model and Mrs. India contests, overseeing auditions and TV productions.
- Conducted fashion shoots, sourced designer apparel, and coordinated styling.
- Designed stationery and calendars for the Wadia Group while handling social media promotions.
Analyst, WFA Specialist
Tata Consultancy Services
Mumbai
04.2011 - 04.2012
- Managed client queries using SAP HRO modules: Handled and tracked HR-related queries through SAP, categorizing and prioritizing them for timely resolution.
- Maintained SLAs and handled escalations: Ensured adherence to Service Level Agreements, addressed high-priority issues, and escalated unresolved matters for prompt action.
- Trained new recruits: Conducted onboarding sessions and training programs to familiarize new team members with processes and tools, enhancing team efficiency.
- Conducted quality audits: Reviewed processed queries to ensure compliance with quality standards and implemented corrective measures where needed.
- Coordinated MIS reporting: Prepared detailed performance reports, highlighting query resolution metrics and SLA compliance for management review.
Event Coordinator and Web Streaming Specialist
24 Frames Digital
Mumbai
02.2007 - 09.2007
- Oversaw web streaming setups, ensuring optimal performance for live events.
- Coordinated client requirements, vendor negotiations, and event logistics from start to finish.
- Delivered event recordings and managed post-event deliverables like DVDs and digital links.
Education
Post Graduation Diploma - Event Management
National Institute of Event Management
Mumbai04-2013
Bachelor of Science - Information Technology
Patkar College
Mumbai06-2010
J.D. - Electrical, Electronics And Communications Engineering
Sardar Vallabhbhai Patel Polytechnic
Mumbai06-2006
SSC -
St. Mary's High School
05-2003
Skills
- Advertising campaigns
- Creative direction
- Media buying
- Web development
- CRM management
- Social media strategy
- Process initiatives
- Press release writing
- Campaign management
- Digital content management
- Budget management
- Media activity planning
- Creativity
- Production scheduling
- Media plan presentations
- Advertising management
Affiliations
- Adventurous (love trekking)
- Carrom, Chess, Volleyball
- Professional Henna Artist
- Cooking, Music & Travelling is a hobby
Languages
Gujarati
First Language
English
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Marathi
Beginner
A1
Accomplishments
- Awarded with a Leadership Skills certificate within 3 months of Joining the Tata Consultancy Services.
Timeline
Head of Media & Graphics and Key Account Manager
Tradeomatic Enterprise (India) Pvt. Ltd.
01.2023 - 12.2024
Senior Graphic Designer
HolyDuck Pvt. Ltd.
03.2022 - 03.2023
Senior Graphic Designer
Shiamak Davar's Institute of Performing Arts Pvt. Ltd.
09.2015 - 10.2020
Event Coordinator and Senior Graphioc Designer
Gladrags Media Limited
03.2013 - 10.2014
Analyst, WFA Specialist
Tata Consultancy Services
04.2011 - 04.2012
Event Coordinator and Web Streaming Specialist
24 Frames Digital
02.2007 - 09.2007
Post Graduation Diploma - Event Management
National Institute of Event Management
Bachelor of Science - Information Technology
Patkar College
J.D. - Electrical, Electronics And Communications Engineering
Sardar Vallabhbhai Patel Polytechnic
SSC -
St. Mary's High School
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