Mitali Sharma

• Produce news videos, explainers, breaking news coverage, interviews, and short-form video content for digital and social media platforms.
• Conduct interviews with subject matter experts, analysts, and guests on national and international developments.
• Contribute to editorial planning, story selection, content packaging, and publishing strategies.
• Coordinate with producers, editors, designers, and social media teams to ensure timely content delivery.
• Support video production workflows and publishing operations across digital platforms.
• Monitor content performance and audience engagement trends to inform content strategy and optimization decisions.

• Managed homepage publishing, content placement, and distribution strategies for ET Prime's subscription platform.
• Coordinated the content lifecycle from story ideation to publication.
• Oversaw editorial workflows, proofreading, publishing schedules, and quality control to ensure timely and accurate content delivery.
• Researched, conceptualized, and initiated pilot video content projects
• Conducted audience and content performance analysis, while managing app notifications and browser alerts to improve user engagement and content consumption.

• Managed influencer and agency partnerships to support content growth initiatives.
• Planned and coordinated video content strategies across multiple content platforms.
• Conducted user behaviour analysis and audience journey mapping to improve engagement and retention.
• Executed online and offline campaigns and engagement initiatives.

• Led a distributed team of 30+ freelancers responsible for content quality and classification.
• Managed video content workflows across browser and content products.
• Led content distribution and push notification initiatives.

• Curated short-form news summaries for the Google mobile app.

• Monitored content performance and audience engagement metrics to identify trends and improve content selection.

• Collaborated with global stakeholders to ensure content quality, relevance, and adherence to editorial guidelines.

• Managed bilingual content publishing and distribution for UC News and UC Browser.
• Conducted content performance analysis, and audience engagement reporting.
• Executed content promotion and notification strategies.