Hi, I’m
Mitesh Kumar Raj
Marketing Professional
Greater Noida West
Summary
Experienced Product Marketing and Brand Communications professional with a proven track record of developing successful integrated marketing plans across various channels. Over 14 years of experience in NPD, brand management, and leading marketing teams to drive sales and profitability for premium consumer brands. Specializing in driving clarity amidst complexity, translating vague expectations into actionable plans, and delivering impactful marketing campaigns that leave a lasting impression on the market. Organized and dependable candidate adept at managing multiple priorities with a positive attitude, willing to take on added responsibilities to meet team goals.
Overview
15
years of professional experience
2020
years of post-secondary education
1
Certification
2
Languages
Work History
Skydecor Laminates Pvt Ltd
Head Product & Brand Marketing
05.2023 - Current
Job overview
- Led cross-functional teams in end-to-end product development, from concept to commercialization, ensuring market alignment and budget compliance.
- Collaborated with design teams and external partners to curate innovative laminate collections inspired by global trends and consumer insights.
- Conducted thorough market research and trend analysis to guide data-driven product and design strategies.
- Managed product lifecycles, including SKU planning, pricing strategies, and profitability optimization.
- Built strategic partnerships with suppliers, distributors, and creative agencies to strengthen the design process and expand market reach.
- Maintained a well-organized design library and conducted regular trend sessions to ensure future-ready product offerings.
- Oversaw end-to-end folder management-from product curation and design conceptualization to layout development and final execution-ensuring every catalog aligned with brand identity and resonated with target markets across regions.
Glamiva Overseas Pvt Ltd & Virgo Pacific Pte Ltd.
AGM Marketing (Indian & International Business)
05.2023 - 08.2024
Job overview
- Conducted in-depth global market research to identify emerging trends, regional preferences, and competitive benchmarks, enabling strategic, data-driven decisions for international markets.
- Partnered with design teams to develop globally appealing laminate designs, balancing aesthetic sensibilities with functional needs and manufacturing capabilities.
- Managed international product lifecycles, including assortment curation, pricing structures, and SKU alignment tailored to diverse regional demands.
- Built strong international vendor and distributor partnerships to ensure material quality, streamline global supply chains, and strengthen overseas market presence.
Merino Industries Limited
Sr. Manager Marketing & Head of BTL & Retail Visibility
03.2012 - 04.2023
Job overview
- Accumulated 11 years of successful experience at Merino Industries Limited, overseeing all brands within the group with proficiency.
- Managing an annual marketing budget exceeding 300 million for the product & retail comprehensive operations.
- Achieved four promotions throughout my tenure at Merino Industries Limited, commencing as a senior executive in marketing upon joining the company.
- Introduced multiple brands and product lines during my tenure, including Merinolam, offering a comprehensive range; Imagino, featuring digital laminates; Stoven, a line of natural stone products; Impreza, providing worktop solutions; Harmony, offering coordinated surface solutions; and Luvih, presenting haute matte surfaces, and many more.
- I have adeptly overseen more than 100 global and domestic exhibitions, leveraging them to introduce numerous new folders, product launches, and promotional events with notable success.
- Perform thorough market research and analysis to pinpoint emerging trends, customer inclinations, and competitive environments, facilitating decision-making based on data insights.
- Execution of marketing activities through all the channels i.e. ATL, BTL, Digital, etc.
- ATL - Participated in the development of six TV commercials, three of which were successfully launched, alongside coordinating newspaper and various magazine advertisements to bolster brand visibility.
- BTL - Collaborated with the team to launch notable properties such as 'Merino Ke Sitare,' 'Laminates Ka Badshah,' and 'Humrahi.'
- Digital - Collaborated closely with agencies to develop and maintain the company's website, which continues to be in use, and spearheaded various digital campaigns aimed at enhancing brand awareness.
- Work closely with various suppliers to brainstorm and create cutting-edge laminate designs, ensuring a harmonious blend of visual allure, practical functionality, and manufacturing viability.
- Created and managed an extensive repository of design resources encompassing digital files, tangible samples, and mood boards, streamlining decision-making processes and enhancing communication within the design team.
AM PM Fashion Pvt Ltd
Designer cum Merchandiser - Retail Planner - Fashion Promotion
06.2010 - 02.2012
Job overview
- Ownership of fashion & trends forecasting, planning product range & distribution, monitoring gaps in the market, and taking active decisions.
- Planning product ranges and preparing sales and stock plans in consensus with buyers Producing layout plans for pan India stores.
- Forecasting profits and sales, and optimizing the sales volume and profitability of designated product area.
- Planning budgets and presenting sales forecasts and figures for new ranges.
- Controlling stock levels based on the forecasts for the season.
- Using computer software, to handle sales statistics, produce stock.
- Analyzing every aspect of bestsellers and ensuring that bestsellers reach their full potential.
- Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary.
- Analyzing the previous season's sales and reporting on the current season's lines.
- Making financial presentations to senior managers.
- Managing, training, and supervising the junior staff's Photo Shoots and Brand promotions.
- Supervised product sampling across the retail stores.
Education
Subharti University
MBA from Marketing & HR
National Institute of Fashion Technology
Bachelor of Design from Knitwear & Fashion Communications
Skills
NPD & Product Management
Certification
The Fundamental of Digital Marketing & Google Analytics, Google
Personal Information
- Location Preference: Delhi NCR
- Date of Birth: 11/10/87
Timeline
Head Product & Brand Marketing
Skydecor Laminates Pvt Ltd
05.2023 - Current
AGM Marketing (Indian & International Business)
Glamiva Overseas Pvt Ltd & Virgo Pacific Pte Ltd.
05.2023 - 08.2024
Sr. Manager Marketing & Head of BTL & Retail Visibility
Merino Industries Limited
03.2012 - 04.2023
Designer cum Merchandiser - Retail Planner - Fashion Promotion
AM PM Fashion Pvt Ltd
06.2010 - 02.2012
National Institute of Fashion Technology
Bachelor of Design from Knitwear & Fashion Communications
01.2010
Subharti University
MBA from Marketing & HR
01.2020
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