Mithilesh N

• As a Senior Campaign Specialist, my focus centers on advancing business growth through cutting-edge digital strategies. Leveraging extensive experience in B2B and B2C marketing, eCommerce, social media, and mobile marketing, I provide valuable insights. My skills encompass brand strategy, marketing initiatives, lead generation, advertising, and integrated online and offline communication strategies. I also maintain responsibility for driving revenue and achieving margin targets across multiple business units and brands.

E-commerce

• Overall brand revenue has increased by 500% year-over-year, totaling $6.47 million.
• Develop targeted Amazon ad campaigns by thoroughly understanding seller accounts and products. Utilize diverse strategies to effectively run and optimize ads on a weekly basis, ensuring optimal performance through strategic keyword selection and bid management
• Providing creativity in identifying innovative ways for measuring and improving dashboard reporting and analysis

Campaign Management

• Manage day-to-day digital marketing programs, campaigns, and processes including budgeting, forecasting, accruals, and responsible handling of a budget greater than $2 million.
• Conducting tests, gathering and analyzing data, and identifying trends and insights to maximize ROI in paid search campaigns.
• Uploading, tracking, reporting on, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.

Business Influence

• Keeping pace with change and maintaining a competitive advantage within the marketplace by seeking out and learning about changes in the field
• Drive projects and tasks to completion through teams, regardless of changing conditions, by effectively managing timelines.
• Providing creativity in identifying innovative ways for measuring and improving dashboard reporting and analysis

• Experience in implementing digital marketing campaigns (PPC, display, video, social, etc.), email marketing, and local search marketing.
• Analyze the performance of customers’ portfolios of paid search marketing campaigns and develop, recommend, & execute account strategy.
• Provided regular reports on campaign performance metrics such as CTR, CPC, CPA and ROAS.
• Managed budget pacing and allocated resources across different platforms appropriately.

• Serve as the main point of contact for a portfolio of Amazon Marketing Services and Seller accounts – Standard and High-Value advertisers.
• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders Analyze account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency, drive high renewal rate, and meet clients’ KPIs.
• Engage with sellers for the Amazon advertising platform to increase their brand visibility and sales.
• Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance and Identify opportunities to improve designed Amazon products based on customer feedback, data analysis, and feature gaps with competitive products.
• Cross-selling – Creating seller awareness about amazon’s different product offerings like Junglee, FBA, Easy Ship, ATES, and Amazon Sponsored Ads and onboarding them to increase visibility and sales.

• To perform daily account management of pay-per-click accounts on the Google AdWords platform for clients with different businesses.
• Communicate with Advertising Channel’s Account Manager for channel Performance and Invoices & Sending & Receiving IO & Invoices.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Performed A and B testing of ad copy and landing page elements to improve campaign performance.

• Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
• Collaborated closely with other departments to ensure successful implementation of campaigns.
• Executed and managed banner, video and other non-text link ad campaigns.
• Generated weekly reports detailing campaign performance metrics such as CTRs, CPCs, CPMs.