Mithun Dk

To drive business loan sales by effectively managing and developing the

DSA (Direct Selling Agent) channel, ensuring consistent lead generation and

quality sourcing of Personal Loan customers. Responsible for achieving

disbursement targets, maintaining strong relationships with DSAs, ensuring

compliance with credit policies, and coordinating with internal teams for

smooth processing, approval, and disbursement of loan applications.

Additionally, the role includes monitoring DSA performance, providing

necessary training, and ensuring all pre- and post-disbursement activities

are handled efficiently for assigned customers.

Handled a network of Direct Selling Agents (DSAs) to scale lead generation and sales across broader geographies. Managed DSA empanelment, training, compliance, and payout processing. Ensured adherence to company policies, documentation standards, and regulatory guidelines. Built strong relationships with top-performing DSAs and optimized their performance through incentive schemes, periodic reviews, and digital tools.

The responsible for sourcing potential customers through direct sales (Branch Channel) efforts and guiding them through the loan application process. They ensure proper documentation, eligibility checks, and coordinate with internal teams for smooth and timely disbursement.