Hubspot
MITHUN PALLIYALI
Content Marketing Specialist
Bengaluru
Summary
Highly creative and results-driven Marketing Communications Specialist with 5+ years of experience developing and implementing comprehensive communication plans within the B2B, manufacturing, and IT sectors. Proven ability to manage marketing platforms, create engaging content, and drive brand visibility through digital communication strategies. Expertise in video production, content strategy, and project management, with a strong focus on delivering high-quality marketing materials and campaigns that align with business objectives and brand guidelines. Adept at cross-functional collaboration and utilizing data-driven insights to optimize communication effectiveness, seeking to leverage my skills to contribute to ABB's Motion Business as a Marketing Communications Specialist.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Senior Marketing Specialist
Freelance
Bangalore
02.2025 - Current
- Developed and optimized website content for a Shopify e-commerce store, enhancing user experience and driving online sales.
- Collaborated closely with Shopify developers to manage website building and ensure seamless functionality and design.
- Implemented and managed Meta Pixel integration to track website conversions and optimize ad targeting.
- Managed Meta Business Manager, planned, executed, and monitored paid advertising campaigns across Meta platforms.
- Conducted A/B testing on ad creatives, landing pages, and campaign parameters to maximize campaign performance and ROI. Decreased CPA from 67 INR to 38 INR which resulted in better CAC.
- Analyzed campaign data and provided actionable insights to improve advertising effectiveness and achieve business objectives.
Creative Marketing Specialist
Ashton Gray Investments
Bangalore
04.2024 - 01.2025
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Increased brand awareness by developing and implementing targeted marketing campaigns. Developed and executed end-to-end video production projects aligned with marketing goals, resulting in increased lead generation
- Formulated and implemented content strategies for social media and advertising campaigns, enhancing brand visibility and engagement
- Utilized email marketing and project videos to drive traffic, achieving up to an 80% conversion rate increase within six months
- Collaborated with sales and U.S. Construction teams to create engaging video content that simplified complex investment information
- Managed content calendars and deadlines to ensure timely delivery of marketing assets
- Researched and integrated emerging trends in video production and content creation to maintain innovative content
Media QC Engineer
Deluxe Media INC
Bangalore
09.2022 - 04.2024
- Performed master quality control for program and feature master files, ensuring compliance with global broadcast standards
- Managed high-security asset files and outputs across localization platforms (Sfera Studios, HAL), ensuring data integrity
- Identified and reported digital defects in media, including dead pixels, audio inconsistencies, and transcoding issues
- Played a key role in content localization for major features (e.g., Avatar: The Way of Water, Ant-Man and the Wasp: Quantumania), ensuring quality of language dubs and subtitles
- Handled 50+ Amazon Prime trailer marketing files, with 90% content pass rate.
Senior Video Creator
CodeAce IT Solutions LLP
Calicut
07.2021 - 09.2022
- Managed a team of 5 (3 content creators + 2 graphic designers) ensuring timely delivery of 30+ short videos contents and account handling of 8+ clients
- Developed engaging video concepts for company products, blogs, websites, and YouTube channels, maintaining brand consistency
- Directed video production, coordinating writers, camera crew, editors, VFX artists, and audio engineers to achieve creative vision
- Oversaw video post-production, managing the editing team to ensure productivity and on-time delivery
- Produced organizational promotion videos for company events, enhancing media presence and public relations
Media Coordinator
ABI Innovations PVT LTD
Cochin
10.2020 - 01.2021
- Coordinated media activities with in-house teams and freelancers, ensuring project tracking and timely delivery of client requirements
Freelance Direction, Cinematography, and Editing
Multiple Clients
Coimbatore, Cochin, United States
06.2018 - 07.2020
- Provided cinematography and editing for educational tutorial videos
- Delivered food videography for a cloud kitchen chain
- Created performance marketing videos with stock footage and client-provided narrative
- Directed short films and web series, achieving over 16,000 views for a short film on YouTube
Education
BSc - Visual Communication
Nehru Arts And Science College
Coimbatore 06.2018 - 03.2021
Computer Science (HSE) - Computer Science
MSNSSHSS
Nilambur, Kerala 06.2015 - 03.2017
SSLC -
Gurukulam Vidhyanikethan
Wandoor, Kerala 06.2014 - 03.2015
Skills
- Communication Planning
- Content Development
- Digital Communication
- Campaign Management
- Marketing Automation
- Brand Management
- Messaging
- Localization
- Marketing Materials
- Customer Success Stories
- Case Studies
- Articles
- Employee Communication
Certification
Google Video Ads, Skill Nation
Accomplishments
- Won the best employee title(Know as Ace of Diamond) for the performance in Q2 of year 2021.
- Got tier up from tier 1 to tier 2 within end of probation as recognition for high quality performance in master qc and learning multiple processes.
- Awarded as the Best Employee of the Month for September 2024
Software
Mailchimp
Leadsquare
Adobe Photoshop
Adobe Premiere Pro
Canva
Adobe Firefly(AI)
Google Analytics
Meta Business Suite
Meta Ads Manager
Adobe After Effects
Click Up
Timeline
Senior Marketing Specialist
Freelance
02.2025 - Current
Creative Marketing Specialist
Ashton Gray Investments
04.2024 - 01.2025
Media QC Engineer
Deluxe Media INC
09.2022 - 04.2024
Senior Video Creator
CodeAce IT Solutions LLP
07.2021 - 09.2022
Media Coordinator
ABI Innovations PVT LTD
10.2020 - 01.2021
BSc - Visual Communication
Nehru Arts And Science College
06.2018 - 03.2021
Freelance Direction, Cinematography, and Editing
Multiple Clients
06.2018 - 07.2020
Computer Science (HSE) - Computer Science
MSNSSHSS
06.2015 - 03.2017
SSLC -
Gurukulam Vidhyanikethan
06.2014 - 03.2015
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