Mithun Parida

Entrepreneurial founder and growth marketer who builds and scales D2C brands and hyperlocal delivery platforms. Expertise in digital marketing (SEO, performance), brand strategy, vendor network development, and operations—translating data-driven acquisition into repeatable unit economics and sustainable market expansion. Entrepreneurial and results-oriented professional with expertise in D2C branding, digital marketing, and SEO strategy. Proven track record of building and scaling startups with strong capabilities in operations, growth strategy, and hyperlocal delivery systems.

• Founded and scaled a hyperlocal delivery platform (iBilat): led brand strategy, go-to-market execution, vendor network development, and end-to-end operations to launch and expand city coverage.
• Designed and executed D2C branding and performance marketing programs, building conversion-focused acquisition funnels and retention initiatives that improved customer lifetime value.
• Owned SEO and content strategy to grow organic search visibility and support sustainable, lower-cost user acquisition through on-page optimization, technical fixes, and targeted content.
• Built vendor onboarding, pricing, and fulfillment processes, establishing SLAs and partner incentives to increase service availability and platform reliability.
• Implemented logistics and operations improvements (route optimization, time-slot management, quality controls) to increase delivery reliability and customer satisfaction.
• Recruited and led cross-functional teams across marketing, operations, and vendor management, mentoring staff and creating scalable workflows for rapid growth.

• Date of Birth: 05/17/97
• Nationality: Indian
• Father's Name - Sarat Chandra Parida
• Blood Group- AB+ve