Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Mithun Sonny

Mithun Sonny

Senior Marketing & Growth Leader
Kochi

Summary

Brand Strategist & Marketing Leader | Expert in Multi-Channel Campaigns, Positioning & Storytelling | Drove 130%+ Sales Growth Across Sectors

Overview

2026
2026
years of professional experience
1
1
Certification
4
4
Languages

Work History

Senior Manager

Adonmo Pvt Ltd
12.2024 - Current
  • Advised 150+ brands on DOOH strategies to boost brand recall and visibility.
  • Suggested creative formats and messaging styles to improve campaign storytelling.
  • Executed 100+ brand-aligned campaigns across metro and tier-2 cities.
  • Increased campaign engagement by 25% through tailored content and screen placement.
  • Collaborated with clients to refine campaign briefs and ensure brand consistency.
  • Recommended location and time-slot strategies to maximize audience reach.
  • Positioned Adonmo as a strategic branding partner, driving 40% client retention.
  • Partnered with 10+ agencies for co-branded and product launch campaigns.
  • * Supported brand launches and public interest campaigns through DOOH.

Manager of Business Development

Headfitted Solutions
03.2024 - 12.2024
  • Established 10+ institutional partnerships with engineering colleges through MOUs and strategic presentations.
  • Promoted OutSystems training by conducting 15+ workshops and webinars for faculty and students.
  • Collaborated with academic leadership to tailor low-code training programs to curriculum needs.
  • Trained over 500 students and faculty members on low-code application development.
  • Generated and transferred qualified student interest leads to the B2C training team.
  • Monitored engagement metrics and adoption rates to evaluate program success.
  • * Designed customized training packages aligned with institutional goals.
  • * Ensured smooth onboarding and maintained long-term academic relationships.

Brand Marketing & Strategic Growth

The Malayala Manorama Co Ltd
7 2017 - 01.2024
  • Led marketing across K12, Upskilling, and Competitive Exam verticals, achieving 120% enrollment growth in the launch quarter and 130%+ of sales targets through integrated ATL, BTL, and digital campaigns.
  • Spearheaded B2C vertical with a 20-member team, generating ₹3+ crore business through structured funnels, targeted outreach, and performance-driven campaigns.
  • Managed 15+ product launches and revamped brand identity, enhancing digital presence and improving student recall.
  • Launched the “Get Horizon Ready” campaign, tripling enrollments in 6 months through sharp positioning and targeted outreach.
  • Executed full-funnel strategies with Meta & Google Ads, increasing leads by 50% and sign-ups by 40%, while optimizing KPIs like CTR, CPL, and ROI.
  • Led 7,000+ student interactions via expos, webinars, and workshops in Tier-2 cities; secured college MOUs and generated recurring B2B and B2C revenue.
  • Recognized as top overseas expo contributor, representing the brand at international events and driving conversions.

Sales Operations Specialist

Asia Jewellers BSC (c)
12.2014 - 04.2017
  • Managed sales operations across 10+ luxury boutiques, boosting team efficiency by 35% and customer satisfaction by 25%.
  • Handled a portfolio of 25+ premium brands, including Cartier, Van Cleef & Arpels, IWC, and others under Richemont.
  • Supervised a 10-member team, overseeing operations, client relations, and KPIs across locations.
  • Resolved 95% of escalations within 24 hours, driving a 30% increase in repeat clients.
  • Oversaw procurement, POs, and inventory with 100% accuracy; coordinated with 50+ global suppliers.
  • Supported in-store branding to enhance the luxury retail experience and maintain brand alignment.

Sales Executive

Citibank
04.2014 - 12.2014
  • Achieving targets by selling credit cards and loans to residents or customers based in Bahrain
  • Cross sell other products to existing and new customers in order to increase market share of Citi products
  • Ensuring quality service to customer by providing/giving them timely solutions.
  • Increased market share of Citi by achieving sales consistently

Account Manager

Commonfloor.com
01.2014 - 03.2014
  • Space Selling in Property Portal: Built key relationships in real estate residential space.
  • Met monthly targets and managed builder/agent partnerships for maximum income.
  • Created and executed campaigns to drive engagement and space utilization.
  • Served as primary contact for partnerships, ensuring service delivery and renewals.

Education

MBA - Marketing

MACFAST College
07-2013

Bachelor of Commerce - Business

Baselius College
03-2011

High School Diploma -

M D S H S S, Kottayam
03-2008

High School -

Donbosco High School Puthupally
03-2006

Skills

  • Campaign management

  • Digital marketing expert

  • Marketing initiatives

  • Marketing plan creation

  • Executive sales strategies

  • Marketing and advertising strategies

  • Marketing expertise

Certification

Fundamentals of Digital Marketing by Google

Timeline

Senior Manager

Adonmo Pvt Ltd
12.2024 - Current

Manager of Business Development

Headfitted Solutions
03.2024 - 12.2024

Fundamentals of Digital Marketing by Google

02-2019

Sales Operations Specialist

Asia Jewellers BSC (c)
12.2014 - 04.2017

Sales Executive

Citibank
04.2014 - 12.2014

Account Manager

Commonfloor.com
01.2014 - 03.2014

Bachelor of Commerce - Business

Baselius College

High School Diploma -

M D S H S S, Kottayam

High School -

Donbosco High School Puthupally

Brand Marketing & Strategic Growth

The Malayala Manorama Co Ltd
7 2017 - 01.2024

MBA - Marketing

MACFAST College

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Mithun SonnySenior Marketing & Growth Leader