Mithun Sonny
Senior Marketing & Growth Leader
Kochi
Summary
Brand Strategist & Marketing Leader | Expert in Multi-Channel Campaigns, Positioning & Storytelling | Drove 130%+ Sales Growth Across Sectors
Overview
2026
2026
years of professional experience
1
1
Certification
4
4
Languages
Work History
Senior Manager
Adonmo Pvt Ltd
12.2024 - Current
- Advised 150+ brands on DOOH strategies to boost brand recall and visibility.
- Suggested creative formats and messaging styles to improve campaign storytelling.
- Executed 100+ brand-aligned campaigns across metro and tier-2 cities.
- Increased campaign engagement by 25% through tailored content and screen placement.
- Collaborated with clients to refine campaign briefs and ensure brand consistency.
- Recommended location and time-slot strategies to maximize audience reach.
- Positioned Adonmo as a strategic branding partner, driving 40% client retention.
- Partnered with 10+ agencies for co-branded and product launch campaigns.
- * Supported brand launches and public interest campaigns through DOOH.
Manager of Business Development
Headfitted Solutions
03.2024 - 12.2024
- Established 10+ institutional partnerships with engineering colleges through MOUs and strategic presentations.
- Promoted OutSystems training by conducting 15+ workshops and webinars for faculty and students.
- Collaborated with academic leadership to tailor low-code training programs to curriculum needs.
- Trained over 500 students and faculty members on low-code application development.
- Generated and transferred qualified student interest leads to the B2C training team.
- Monitored engagement metrics and adoption rates to evaluate program success.
- * Designed customized training packages aligned with institutional goals.
- * Ensured smooth onboarding and maintained long-term academic relationships.
Brand Marketing & Strategic Growth
The Malayala Manorama Co Ltd
7 2017 - 01.2024
- Led marketing across K12, Upskilling, and Competitive Exam verticals, achieving 120% enrollment growth in the launch quarter and 130%+ of sales targets through integrated ATL, BTL, and digital campaigns.
- Spearheaded B2C vertical with a 20-member team, generating ₹3+ crore business through structured funnels, targeted outreach, and performance-driven campaigns.
- Managed 15+ product launches and revamped brand identity, enhancing digital presence and improving student recall.
- Launched the “Get Horizon Ready” campaign, tripling enrollments in 6 months through sharp positioning and targeted outreach.
- Executed full-funnel strategies with Meta & Google Ads, increasing leads by 50% and sign-ups by 40%, while optimizing KPIs like CTR, CPL, and ROI.
- Led 7,000+ student interactions via expos, webinars, and workshops in Tier-2 cities; secured college MOUs and generated recurring B2B and B2C revenue.
- Recognized as top overseas expo contributor, representing the brand at international events and driving conversions.
Sales Operations Specialist
Asia Jewellers BSC (c)
12.2014 - 04.2017
- Managed sales operations across 10+ luxury boutiques, boosting team efficiency by 35% and customer satisfaction by 25%.
- Handled a portfolio of 25+ premium brands, including Cartier, Van Cleef & Arpels, IWC, and others under Richemont.
- Supervised a 10-member team, overseeing operations, client relations, and KPIs across locations.
- Resolved 95% of escalations within 24 hours, driving a 30% increase in repeat clients.
- Oversaw procurement, POs, and inventory with 100% accuracy; coordinated with 50+ global suppliers.
- Supported in-store branding to enhance the luxury retail experience and maintain brand alignment.
Sales Executive
Citibank
04.2014 - 12.2014
- Achieving targets by selling credit cards and loans to residents or customers based in Bahrain
- Cross sell other products to existing and new customers in order to increase market share of Citi products
- Ensuring quality service to customer by providing/giving them timely solutions.
- Increased market share of Citi by achieving sales consistently
Account Manager
Commonfloor.com
01.2014 - 03.2014
- Space Selling in Property Portal: Built key relationships in real estate residential space.
- Met monthly targets and managed builder/agent partnerships for maximum income.
- Created and executed campaigns to drive engagement and space utilization.
- Served as primary contact for partnerships, ensuring service delivery and renewals.
Education
MBA - Marketing
MACFAST College
07-2013
Bachelor of Commerce - Business
Baselius College
03-2011
High School Diploma -
M D S H S S, Kottayam
03-2008
High School -
Donbosco High School Puthupally
03-2006
Skills
- Campaign management
- Digital marketing expert
- Marketing initiatives
- Marketing plan creation
- Executive sales strategies
- Marketing and advertising strategies
- Marketing expertise
Certification
Fundamentals of Digital Marketing by Google
Timeline
Senior Manager
Adonmo Pvt Ltd
12.2024 - Current
Manager of Business Development
Headfitted Solutions
03.2024 - 12.2024
Fundamentals of Digital Marketing by Google
02-2019
Sales Operations Specialist
Asia Jewellers BSC (c)
12.2014 - 04.2017
Sales Executive
Citibank
04.2014 - 12.2014
Account Manager
Commonfloor.com
01.2014 - 03.2014
Bachelor of Commerce - Business
Baselius College
High School Diploma -
M D S H S S, Kottayam
High School -
Donbosco High School Puthupally
Brand Marketing & Strategic Growth
The Malayala Manorama Co Ltd
7 2017 - 01.2024
MBA - Marketing
MACFAST College
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