Mithun Shah

• Heading PAN India operation for Sales & Marketing
• Lunched new product - Energy drink in the Indian market
• Heading GT, Modern Trade, Key Account, HORECA and E-com business
• Responsible for PNL for the Indian Market
• Created distribution network PAN India market
• Managing Events & promotional activities
• Evaluate performance of sales team and provide feedback
• Interview, hire and training for sales team
• Collaboration with in house teams.

• Responsible for New Product Launch planning & tracking in assigned zone (Lacto Sunscreen, Face Toner, Face Serum)
• Responsible for consumer connect activities related to trade marketing for All 3 division of Shakti, Trishul & Chakra
• Beat utilisation, Beat correction and Beat realignment as per product depth and width
• Responsible for SFA (Bizom) utilization by sales team
• Responsible for DMS roll out in assigned zone
• Collaboration with Sales Team, Marketing team, IT team and Finance team

Achievement: Received 3 awards for best performance of West Zone

• New Product Launched in Dubai – URBO & AP perfumes in 2020
• Appointment of Distributor for market coverage of Dubai
• 1 million AED of primary achieved in 1 year time
• Product listing in Modern Trade - Carrefour, Westzone, Adcoop and many more
• Placement of products in more than 120 outlets in Dubai
• Promotional activists through 25 Beauty Adviser inside Modern Trade
• Training of Beauty Adviser related to products knowledge, merchandising and selling techniques
• Started Heading Indian market from November 2020
• Also, appointed 2 Importers for Indian market
• Products registration done for entire range of URBO & AP products in India
• Tie-up and product registration with E-commerce & Modern trade
• Distribution network ready for launch in Mumbai (General Trade & Modern Trade)
• Also responsible for appointment of marketing agencies for ATL & BTL activities.

• Handled Diabetes Care products Accu-Chek Range of products
• Business Development of Retail Chain outlets –Wellness forever (Mumbai Tie-up), Noble Plus (Mumbai Tie-up)
• Handled Gujarat Market as additional responsibility from May 2018
• New Product Launched – Accu-Chek Instant S in Feb 2018
• Identify distribution gaps and improve sales service by corrective action
• Ensuring coverage, distribution and visibility in the assigned zone
• Providing timely Competitive information and intelligence
• Responsible for appointing and handling distributors in a zone

Achievement: Promoted to Senior Area Sales Manager effective from 1St April 2019

• Outstanding performance in launching new product (Accu-Chek Instant S) in the year 2018
• Awarded for Best Area Sales Manager for 2017 (Gold) and Foreign Trip to Japan.

• Managed sales & distribution for western Mumbai area with 3 ASMs, 14 Executives and 110 company salesmen
• Business Development in all channels (Corporate, Key Accounts, HoReCa, Direct parties, Railway Tender, General Trade and Modern Trade)
• Identify distribution gaps and improve sales service by corrective action
• Planning service expansion in all channels for increase customer satisfaction
• Sales forecasting, Budgeting and increase realization in the assigned area
• Maximum utilization of company & transport Vehicles
• Ensure pre-billing & bill cut done through PDA
• Stock planning and maintenance of minimum stock norms at both warehouses
• Manpower planning and management of warehouse operation
• Launching experience of URZZA energy drink in the Mumbai market
• Responsible for Profitability, sales & BTL activity for assigned area
• Directing & Motivating team to achieve sales target as per company requirement

Achievement:

• Promoted to Distribution & Sales Manager from Sales Manager effective from 1St Jan 2015
• Promoted to Sales Manager from Area Sales Manager effective from 1St Jan 2014
• Received Certificate from Chairman for taking initiatives and exhibiting positive attitude in all aspects of job.

• Handled Vijay Sales PAN India operation and Malad to Dadar area with 4 distributors
• Creates and Manages budgets covering costs display & promotion cost
• Placement and utilization of ISD for product promotion and enhancement of sales
• Business plan targets review & target v/s performance achievement, profitability
• Product Planning & Model Mix availability.

• Launching experience of Telenor in Mumbai circle
• Secondary sales / order & placement through HHD & DMS
• Team management 12 FOS for Sales and Marketing, 10 Merchandiser & 3 backend
• Networking of 2 Distributors (Jogeshwari to Goregaon) & 800 Retailers
• Channel Management, Field Marketing and Merchandising
• Promotional activities like Blue waves, Auto activity & Jalwa activity etc
• Ensure a high level of merchandising excellence for territory visibility leadership against competition.

• Launching experience of Idea Cellular in Mumbai circle
• Team management 13 FOS for Sales and Marketing, 10 Merchandiser & 2 backend
• Networking of 2 Distributor (Borivali to Dahisar) & 900 retailers
• Channel Management, Field Marketing and Merchandising
• Constantly focus on & increase distribution width & depth for High-end Product & RCVs
• Ensure a high level of merchandising excellence for territory visibility leadership against competition.

• Handled culinary, chocolate, confectionary, Milk & Milk Products (Dahi)
• Handled Modern Trade - Star Bazaar, Big Bazaar, Spencer & Vishal Store
• Taking orders for all products and ensuring availability of all products
• Meeting store manager to enhance the sales (running special combo offer / discount)
• Focusing on FEFO system & merchandising with the help of promoters
• Special focused on niche product like Nescafe Gold, Cuppa Noodles
• Team management 30 DS for Sales and Marketing
• New Launch: Launch of Nestle Big Brand like Maggi Cuppa Mania Noodles, setting up of distribution network and channels
• Networking of 4 Distributors (Borivali to Bhayander) & 4550 retailers
• Channel Management, Field Marketing and Merchandising