Mitra Anil Shejale

Dynamic individual with over 19 years of operations experience, including 15+ years in real estate.

Skilled in sales and presales with a talent for problem-solving and a proactive approach. Known for adaptability, creativity, and results-oriented mindset.

Committed to making meaningful contributions and advancing organizational goals. Eager to work in a leadership role to further develop business handling skills.

• Received Honorary Certificate for CRM (SAP C4C) System & Process setup in TATA Housing
• Successfully handled launch of high-profile Lodha projects, including ultra-luxury project (Lodha Altamount)
• Have been nominated for Corporate Service Excellence Awards for Quality.
• Have won 8 best team awards.
• Had 5 promotions to second level technical support department from my team.
• Got promoted from an Associate to Team Leader in less than 15 months.
• Have held drives like Energizer team to improve CSAT scores and achieved it in a short span of 3 weeks.

Direct Sales (Retail):

• Lead, motivate, and manage a team of direct sales professionals.
• Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
• Develop and implement training programs to enhance the team's sales skills and product knowledge.
• Develop and execute effective sales strategies to achieve and exceed revenue targets.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities and threats.
• Collaborate with senior management to define sales goals, objectives, and action plans.
• Build and maintain strong, long-lasting client relationships.
• Act as the primary point of contact for key clients, addressing their needs and concerns.
• Work closely with the sales team to understand client requirements and customize solutions accordingly.
• Monitor and analyze sales performance metrics to ensure the team meets or exceeds targets.
• Implement corrective actions when necessary to address performance gaps.
• Utilize data and analytics to drive informed decision-making.
• Identify new business opportunities and potential clients for market expansion.
• Develop and implement plans to penetrate new markets and increase the customer base.
• Stay abreast of industry trends and market changes to stay competitive.

Presales:

• Lead Utilization, with contribution of 25% to overall presales walk-ins across projects
• Responsible for data strategies of Presales marketing and response analysis
• Ultra-Luxury and Luxury Projects handled in Presales capacity
• Driving channel partner sourcing for project launch events
• Heading end to end contact center setup (Dialer, PRI lines, Hiring Manpower etc.)
• Handling a team of AM, Process Leaders and Presales consultants
• Manage internal quality and creating of SOPs for the vertical
• Call Centre management: Overlooking performance matrices at the contact center
• Effective management of the entire operations process for Presales channel– managed end to end responsibility of technology, quality, audit, database and campaign management

Digital Marketing:

• Activating digital campaigns with Brand Awareness & Lead Generation objectives for new projects
• Campaign monitoring, measuring and achieving targets through qualitative analysis of leads
• Consumer demographic analysis for responses received through various marketing activities
• Maintain the hygiene of the website and ensures marketing related content is accurate, dynamic and relevant for the site.
• Vendor management and coordination for various digital progressions
• Promote company’s product and services in the digital space
• Experience in WordPress website management & content management
• Liaising with the Brand Management and Sales team
• Development of marketing enablers like SMS and Email blasters for after sales service and outbound / inbound sales and promotional campaigns

Sales Operations:

• Monitor sales performance through assigned KPI’s
• Driving sales team through regular reviews
• Ensuring sales processes and policies are complied with
• Responsible for finding gaps in processes and giving solutions for improving performance
• Market Research:
• Helping Management in maintaining, creating and analyzing project reports & reviews.
• Provide analytics based on data from the market research system (PE).
• Conduct market surveys for catchment area analysis with help from sales team
• Helping in Project Pricing Strategy