MAYANK MITTAL

• Founded India's first AI-powered legal-tech platform, building from concept to market-ready product with 15,000+ organic users through growth hacking strategies and viral marketing campaigns.
• 0-to-1 Product Development: Built MVP in 60 days using lean startup methodology, achieving initial product-market fit through rapid iteration and user feedback loops
• Organic Growth: Achieved 5,000+ organic app downloads through viral content marketing, SEO optimization, and referral programs before app store delisting
• User Acquisition: Developed multi-channel acquisition strategy combining social media virality, content marketing, and community building
• Platform Scaling: Architected scalable tech platform using Python Django and Flutter, designed for rapid feature deployment and user growth
• Market Validation: Conducted extensive user interviews and A/B testing to validate product features and optimize user experience
• Growth Analytics: Implemented comprehensive analytics framework tracking user behavior, conversion funnels, and retention metrics
• Community Building: Built network of 30+ legal professionals and 3,500+ document templates through strategic partnerships and content creation

• Led growth transformation for MSME fintech platform, scaling business volume by 650% through innovative growth hacking strategies and data-driven user acquisition across multiple channels.
• User Acquisition Innovation: Reduced CAC from 5% to 2% through creative digital marketing beyond traditional Google/Facebook, discovering untapped user acquisition channels
• Viral Growth Engine: Scaled online channel from ₹3 Cr/month to ₹30 Cr/month through growth hacking techniques including referral programs, content marketing, and conversion optimization
• Partnership Growth: Grew partnership channel 10x (₹3-6 Cr to ₹30 Cr/month) through strategic relationship hacking and automated partner engagement systems
• Distribution Innovation: Built nationwide DSA network scaling 5x (₹5 Cr to ₹25 Cr/month) through gamification, incentive optimization, and viral recruitment strategies
• Growth Analytics: Implemented advanced analytics and attribution modeling to optimize marketing spend and identify high-converting user segments
• Conversion Optimization: Achieved 650% volume growth while maintaining margins through systematic A/B testing and funnel optimization

• Conceptualized and launched India's largest online degree platform from 0-to-1, achieving ₹30 Cr revenue with 40% margins through viral marketing and growth hacking during COVID-19 pivot.
• Growth Hacking Achievements:
• 0-to-1 Launch: Conceptualized complete business from July 2019 to January 2020, executing market research, competitive analysis, and go-to-market strategy
• COVID Pivot: Rapidly transformed business model during pandemic, capturing 10x market opportunity through strategic repositioning
• Viral Growth: Achieved 200K+ customer engagement and 12,000+ enrollments through content marketing, social media growth, and referral programs
• Speed to Market: Delivered platform from concept to launch in 90 days, ensuring no market opportunity loss during critical transition
• Platform Development: Built comprehensive digital ecosystem with marketing automation, lead nurturing, and conversion optimization
• Growth Analytics: Implemented advanced analytics tracking entire customer journey from awareness to enrollment and retention
• Market Leadership: Established platform as leading online education provider through superior user experience and viral marketing

• Pioneered fintech growth during market crisis, scaling business 12x from ₹5 Cr/month to ₹60 Cr/month through digital transformation and growth hacking in traditional NBFC environment.
• Digital Transformation: Converted manual processes to automated systems, reducing approval time from 2 days to minutes through growth-focused technology innovation
• Process Hacking: Reduced lending cycle from 11 days to 4 days through systematic process optimization and automation, creating competitive advantage
• Partnership Growth: Built comprehensive fintech ecosystem through strategic partnerships, becoming preferred NBFC partner for major platforms
• Market Timing: Leveraged market crisis as growth opportunity, achieving 12x growth when competitors were struggling
• Technology Innovation: Implemented API integrations and LOS systems when industry was still manual, gaining first-mover advantage
• Scaling Strategy: Built scalable infrastructure capable of handling 12x growth without proportional cost increase

• Led omnichannel transformation for India's largest electronics retail chain, creating comprehensive e-commerce platform and driving digital adoption across 2000+ stores.
• E-commerce Launch: Spearheaded end-to-end e-commerce platform creation, establishing digital presence for traditional retail giant
• Omnichannel Strategy: Integrated online and offline experiences across 2000+ stores, creating seamless customer journey
• Technology Leadership: Managed enterprise-scale technology implementation on SAP Hybris platform with full-stack development
• Strategic Partnerships: Negotiated and executed partnership with major e-commerce platform for demand generation and growth
• Digital Marketing: Established comprehensive digital marketing framework with pan-India and hyperlocal targeting strategies

• Transformed hyperlocal startup from 4 orders/day to 2000+ orders/day, achieving $100M GMV run rate through innovative growth hacking and product-led growth strategies.
• Explosive Growth: Scaled from 4 orders/day to 2000+ orders/day through systematic growth hacking and viral marketing strategies
• Product Innovation: Pioneered industry-first part payment functionality, creating viral product features that drove user acquisition
• User Engagement: Achieved 2.5M app installs with 4.3 rating through superior user experience and viral features
• Conversion Optimization: Delivered 3.13% conversion rate (above industry average) with 20% repeat purchase rate through A/B testing
• Category Expansion: Launched 40+ categories with 100K+ SKUs, creating comprehensive marketplace through strategic partnerships
• Growth Analytics: Developed competitive intelligence system and price optimization engine for dynamic growth strategies
• Viral Marketing: Created promotional engines and referral programs that drove organic growth and user acquisition

• Among first 20 hires in Amazon India's foundational team, establishing electronics categories during critical growth phase and developing scalable processes for marketplace growth.
• Foundational Growth: Selected as one of first 20 hires, contributing to building India's largest e-commerce marketplace from ground zero
• Category Success: Launched 5 electronics categories generating 1.7M weekly views and 700K unique customers through strategic marketing
• Conversion Innovation: Achieved 3% conversion rate through India-specific user experience optimization and localized product pages
• Process Innovation: Developed scalable catalog SOPs and pricing frameworks that enabled rapid marketplace growth
• Global Learning: Trained at Amazon Germany on large-scale marketplace operations, bringing growth insights to Indian market
• Market Leadership: Established electronics as foundational category segment for Indian e-commerce growth

• Led cross-functional operations managing 250+ associates, delivering 70% increase in distribution coverage and 35% annual value growth through strategic market expansion.
• Growth Achievements:
• Distribution Growth: Achieved 70% increase in retail distribution coverage through strategic expansion and partnership development
• Business Growth: Delivered 35% annual value growth through market expansion and operational optimization
• Team Leadership: Managed 250+ cross-functional associates across Sales, Logistics, IT, HR, and Finance departments
• Market Expansion: Established new distributor operations and expanded geographical coverage across target regions

• Contributed to the design and development of the P17A class stealth frigates, enhancing the Indian Navy's operational capabilities.
• Collaborated with IIT Kanpur on the conceptual design of innovative Wing-in-Ground Effect (WIG) craft.
• Engaged in high-pressure naval construction projects, ensuring compliance with stringent defense requirements.