Mittali Bharti
Public Relations
Delhi,DL
Summary
Currently, working as a Senior Account Manager with Avian WE. A skilled communication professional with around 9 years of experience across sectors such as consumer tech, auto, education, HR, retail, Hospitality, Startups, IPOs, and Insurance. Responsible for strategizing, content creation, planning, and executing PR campaigns for clients and developing & managing strong relations with the key media and influencers basis the client’s relevance and requirement.
Experienced with managing high-value client accounts and developing long-term business strategies. Utilizes relationship-building techniques and effective communication to meet and exceed client expectations. Track record of strong negotiation skills and strategic planning, ensuring sustained business growth and client satisfaction.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Senior Account Manager
Avian WE
09.2023 - Current
- A driven PR professional working on a leading e-commerce platform, Amazon India. I play a pivotal role in shaping success stories for the renowned brand. Expert in developing impactful initiatives to enhance brand positioning, manage stakeholder sentiments, and independently execute major events, while curating compelling content aligned with brand narratives.
- Continuously and proactively engaging with clients to understand and anticipate their evolving needs and expectations, ensuring tailored solutions to drive satisfaction.
- Responsible for curating compelling content that adheres to the brand’s core narrative and resonates with target audiences.
- Develop and implement comprehensive PR strategies that align with client objectives and industry best practices.
- Build and nurture strong relationships with media contacts to enhance brand visibility and effectively handle crisis communications.
- Lead and mentor a high-performing team, foster collaboration, and ensure effective delegation to achieve client goals.
- Oversee the end-to-end execution of PR campaigns & events, ensuring they meet client objectives and timelines.
- Responsible for preparing comprehensive reports on PR activities and initiatives, offering actionable insights and strategic recommendations on a monthly, quarterly, and annual basis.
Senior Account Manager
Six Degrees BCW
09.2021 - 07.2023
- Experience of directing & working on business-to-business (B2B) and business-to-consumer (B2C) PR accounts which include brands like American Express, IKEA, Nothing, Dunzo, Google for Startups, Aon, Cinnamon Hotels, and Cornerstone.
- Providing strategic counsel to clients to aid their PR and wider marketing campaigns.
- Curating and producing quality content while keeping the needs of the key stakeholders in mind.
- Liaising with clients regarding press campaigns, creative projects, and PR solutions.
- Developing industry, sector, and product-focused PR campaigns that are relevant yet creative.
- Building client relationships and maintaining a network of media contacts, including journalists and industry spokespeople.
- Spearheading both traditional PR and social media projects.
- Developing news angles, stories, and pitches to further the client’s profile, products, and services. Fulfilling the client’s key performance indicators and growing accounts.
- Being involved in pitching for new business and developing PR proposals.
- Informing customers about new promotional opportunities and events and assisting them in availing the advantages of them.
Senior Account Executive
Adfactors PR
06.2018 - 09.2021
- Worked as a Senior Account Executive -Key responsibility areas are- Client Servicing, content curation, strategies for business development, reaching out to the relevant media for clients and further fortifying them, and designing brand campaigns. I have worked on various domains & Sectors such as Consumer Technology, FMCG, Hospitality, IPOs, and Insurance.
- Developing & managing strong relations with the key media basis the client’s relevance and requirement.
- Idealizing and conceptualizing new leads and business development opportunities.
- Rigorous & continuous tracking of the sectors relevant for the clients and pitching them the impactful story opportunities.
- Developing a comprehensive framework including metrics for tracking, reporting, and evaluating PR effectiveness for various clients.
- Providing clients with information about the new promotional opportunities and events, as well as assisting them in participating in the same.
- Curating & devising fine quality content, understanding the needs of the clients.
- Liaising with clients, managerial and journalistic staff about objectives, documents, timelines, and budget.
- Efficiently addressing the media from the public, media, client, and related organizations.
Senior Account Executive
Archetype
01.2018 - 05.2018
- Working as a Senior Account Executive -Key areas of responsibility were client servicing, content curation, Operations, Strategy Development, and strengthening media relations with the key media. Have worked on technology clients -Hike-B2C client, a messaging platform for Indian youth, and Avaya-B2B client global leader in Unified communications.
- Curating content for the client and disseminating it to the media.
- Industry monitoring to gauge and understand the latest trends for the clients.
- Identifying relevant media opportunities for the client as per the mandate.
- Daily new monitoring to be apprised of the industry trend and its whereabouts.
Senior Account Executive
Value360 Communication
01.2016 - 01.2018
- Working as a Senior Account Executive-Key responsibility areas are- Operations, Strategy, client servicing, Industry monitoring, and Media Relations. Have a strong hold on the education sector, the clients handled are Aakash Educational Services Pvt. Ltd, Next Education India Pvt. Ltd, Mindler, Univariety, Mettl, Career Power, The Chopras’, and IMI, New Delhi. Apart from this also served clients in the Automobile industry, such as Audi, Indian Motorcycle, Polaris India, and UM Motorcycle.
- Strategizing, planning, and executing PR campaigns for clients.
- Client servicing, curating content, and the messages to be floated in media related to the client.
- Competition mapping on continuous basis to understand the new trends and work a notch higher than them.
- Responsible for retainer ship of the client and securing business opportunity for the client.
- Making daily, weekly, and monthly, quarterly reports, Review Report.
- Regular tracking of the industry stories, events, and client specific speakership opportunities.
- Devise content in terms of press notes, story pitch, invitations, and press releases.
- Daily new monitoring to be apprise with the industry trend and whereabouts.
- Requisite information seeding to the media to assure continuous deliverables.
PR Executive
Mavcomm Consulting Pvt. Ltd
04.2015 - 12.2015
- Working as a Public Relations Executive- Majorly in operations, Client Servicing, and Media Relations.
- Client handled such as Audi India, Polaris India, Indian Motorcycle, Uflex India, and Credit Sudhar.
- Preparing daily news updates through tracking software.
- Handling, analyzing, and compiling the online coverage.
- Competition assessment for the clients.
- Issuing press releases and communicating with the media.
- Tracking of the media coverage for the clients.
- Responsible for mobilizing media for events and press activities.
Education
Post Graduation -
Symbiosis Institute of Media & Communication
01.2013 - 01.2015
B. Tech - ECE
Indira Gandhi Delhi Technical University for Women
01.2008 - 01.2012
Skills
Strategy development
Projects And Achievements
- PR Conclave - An educational event organized by PR Club, SIMC.
- The Pune Open Coffee Club (POCC) - A startup-centered community of entrepreneurs.
- Selected for the final round of SIMCatalyst, ‘Promoting the residential society of Godrej’ handled by Encompass.
- PR strategy competition for the 75th year celebration of Tata Chemical Ltd. in collaboration with Edelman.
Timeline
Senior Account Manager
Avian WE
09.2023 - Current
Senior Account Manager
Six Degrees BCW
09.2021 - 07.2023
Senior Account Executive
Adfactors PR
06.2018 - 09.2021
Senior Account Executive
Archetype
01.2018 - 05.2018
Senior Account Executive
Value360 Communication
01.2016 - 01.2018
PR Executive
Mavcomm Consulting Pvt. Ltd
04.2015 - 12.2015
Post Graduation -
Symbiosis Institute of Media & Communication
01.2013 - 01.2015
B. Tech - ECE
Indira Gandhi Delhi Technical University for Women
01.2008 - 01.2012
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